ADARA is a marketing and insights platform that transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The Company provides actionable insights to help guide the business planning from product development and marketing to business and communications strategies.
The ADARA Magellan platform is fueled by first party data from global travel brands, including United, Delta, Hyatt, Marriott and Hertz. The travel intelligence platform empowers brands with the ability to reach their most valued customers and prospects across multiple devices, while delivering actionable knowledge to drive personalized marketing and better advertising decisions. ADARA Magellan platform delivers a full view of a traveler’s purchase behavior, providing advertisers with unique insights that directly increase future campaign effectiveness.
Latest funding size
Time since last funding
|about 2 years|
|August Capital, Morgenthaler Ventures, QuestMark Partners, Thayer Ventures, ONSET Ventures, World Innovation Lab (WiL), SV Angel|