OverviewSuggest Edit

ADARA is a company developing a marketing and insights platform. It allows to transform search and booking data into knowledge that enables companies to better understand, reach and engage customers. The company also provides Magellan platform that empowers brands to reach their most valued customers and prospects across multiple devices, while delivering actionable knowledge to drive personalized marketing and better advertising decisions. 

HQPalo Alto, CA, US
Employee Ratings2.5
Overall CultureD

Latest Updates

Employees (est.) (Sept 2021)149(-3%)
Cybersecurity ratingDMore

Key People/Management at ADARA

Layton Han

Layton Han

Charles Mi

Charles Mi

Chief Technology Officer, Co-Founder
Bernie Yu

Bernie Yu

SVP, Strategic Initiatives
Steve Melamed

Steve Melamed

Chief Revenue Officer
Carolyn Corda

Carolyn Corda

Chief Marketing Officer
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ADARA Office Locations

ADARA has offices in Palo Alto, Chicago, Newton, New York and in 9 other locations
Palo Alto, CA, US (HQ)
2625 Middlefield Rd #827
Chicago, IL, US
333 S Desplaines St #206
New York, NY, US
246 5th Ave
Newton, MA, US
275 Grove St, Auburndale
Sydney, AU
2 201 Sussex St
Paris, FR
9 Rue du 4 Septembre
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ADARA Financials and Metrics

Summary Metrics

Founding Date


ADARA total Funding

$67.1 m

ADARA latest funding size

$23 m

Time since last funding

6 years ago

ADARA investors

ADARA's latest funding round in September 2015 was reported to be $23 m. In total, ADARA has raised $67.1 m
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ADARA Cybersecurity Score

Cybersecurity ratingPremium dataset



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ADARA Online and Social Media Presence

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ADARA Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



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Phocuswire Pulse: ‘Location, location, location under threat?’

Tourism Spotlight Phocuswire Pulse: Travel Marketing Tactics – ‘Location, location, location under threat?’ with Zeek Coleman          Check out this episode of PhocusWire Pulse: Travel Marketing Tactics events where Zeek Coleman, Senior Director, Product Marketing at Adara, speaks to Kevin May of P…

How brands can move forward as third-party cookies are phased out

  Author: Carolyn Corda CMO and CCO ADARA     Over the last year and a half, there’s been one story that has kept senior executives at travel brands up all night: the COVID-19 pandemic. The virus has forced airlines to close operations, lay off staff, and suspend travel to entire regions as countrie…

There is a tremendous appetite for revenge travel in Asia

  Author: Carolyn Corda CMO and CCO ADARA     The COVID-19 pandemic has made most of us homebodies, with travel restrictions between countries and the race to vaccinate large populations. However, consumer intelligence shows that there is a huge pent-up demand for leisure travel in most parts of the…

Google Proves that Travel Marketers Need a New Targeting Strategy

    Nikolai Scholz Director, Product Management, ADARA   Travel marketers might read the news about Google Chrome deciding to push their phase-out of third-party cookies by nearly two years with a sense of relief. That timing means that the industry is now looking at flipping the switch from mid-202…

ADARA UK Insights August 2021

With the UK easing its restrictions gradually throughout 2021, the lifting of restrictions in June and August ’21 (Freedom Day’), have seen the biggest periods for departures since the pandemic started. Download the Adara UK Insights Aug’21 Deck to learn more about travel trends and movement in/out …

How data sharing can give brands confidence

  Author: Carolyn Corda CMO and CCO ADARA   Over the past year and a half, two stories have dominated the minds and work of financial marketers: the COVID-19 pandemic and the death of the third-party cookie. While the pandemic has forever changed consumer habits, Google’s decision to phase out the u…
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ADARA Frequently Asked Questions

  • When was ADARA founded?

    ADARA was founded in 2009.

  • Who are ADARA key executives?

    ADARA's key executives are Layton Han, Charles Mi and Bernie Yu.

  • How many employees does ADARA have?

    ADARA has 149 employees.

  • Who are ADARA competitors?

    Competitors of ADARA include Emplifi, Leal and SweetiQ.

  • Where is ADARA headquarters?

    ADARA headquarters is located at 2625 Middlefield Rd #827, Palo Alto.

  • Where are ADARA offices?

    ADARA has offices in Palo Alto, Chicago, Newton, New York and in 9 other locations.

  • How many offices does ADARA have?

    ADARA has 13 offices.