ADARA is the world’s largest marketing and insights platform that transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The ADARA Magellan platform is fueled by first party data from more than 90 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. The platform provides marketers with the ability to reach targeted audiences across devices and channels. Through its exclusive access, ADARA’s rich data set delivers more than 350 million monthly uniques with access to 9 billion travel searches annually.
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