ADARA is a marketing and insights platform that transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The Company provides actionable insights to help guide the business planning from product development and marketing to business and communications strategies.
The ADARA Magellan platform is fueled by first party data from global travel brands, including United, Delta, Hyatt, Marriott and Hertz. The travel intelligence platform empowers brands with the ability to reach their most valued customers and prospects across multiple devices, while delivering actionable knowledge to drive personalized marketing and better advertising decisions. ADARA Magellan platform delivers a full view of a traveler’s purchase behavior, providing advertisers with unique insights that directly increase future campaign effectiveness.

Palo Alto, US
Size (employees)
217 (est)+3%
ADARA was founded in 2009 and is headquartered in Palo Alto, US
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ADARA Office Locations

ADARA has offices in Newton, Hong Kong, Tokyo, Dubai and in 9 other locations
Palo Alto, US (HQ)
1070 E Meadow Cir
Chicago, US
333 S Desplaines St
New York, US
246 5th Ave
Newton, US
Riverside Center 275 Grove St
Sydney, AU
2 201 Sussex St
Paris, FR
9 Rue du 4 Septembre
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ADARA Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$87.1 m

Latest funding size

$23 m

Time since last funding

3 years ago


ADARA's latest funding round in September 2015 was reported to be $23 m. In total, ADARA has raised $87.1 m
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ADARA Online and Social Media Presence

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