Ematic was founded by email marketing expert, Paul Tenney, in Singapore at the start of 2012. After over a decade working with brands executing email marketing programs, Paul noticed the vast majority weren’t achieving their full potential. Furthermore, they were spending money and resources on the wrong challenges. Paul developed a suite of products as a way to help these brands solve some key challenges and do it in a cost effective manner. Fast forward three years later and Ematic has grown into one of the fastest growing software as a service (SaaS) companies in South East Asia. Ematic’s success hinges on developing solution-focused products that help a company increase their return on investment in email marketing. Whether it’s coming up with an easy, plug and play artificial intelligence engine that seamlessly integrates within a company’s existing systems, performance boosting tools such as web and mobile engagement tracking, or applications that turn site visits and individual product views into sales, Ematic will continue to look for opportunities to create tools that help marketers do their job better.