Marketing Directors and CMOs we meet are concerned about gaining audience attention, increasing consumer engagement and boosting campaign effectiveness.
• Consumers are switching to new channels, especially mobile, checking their mobiles 1500 times a week!
• Smartphones are now used for entertainment, in idle moments and with friends With such a dramatic shift of channel and media consumption it’s hardly surprising that traditional marketing is less effective. For example, Precision Marketing found that:
• 60% of marketing today is untargeted and not relevant
• 50% of consumers disengage with brands because of irrelevance
With the competition for attention, time and engagement with consumers as tough and rapidly changing as this brand ambassadors are looking for fresh, innovative solutions.
Gamification works because today’s consumers are looking for a more rewarding and engaging relationship. Brands such as Nike, McDonalds and Starbucks have all adopted gamification marketing techniques, and their incredible results are well documented.
• Studies have shown that using gamification campaigns the average amount of time visitors spend on a Brand’s website can more than double.
• Gartner predict that 70% of the Global 2000 Brands will introduce gamification into their marketing and customer service mix.
The 3radical gamification platform is a powerful on demand platform that enables Brands to connect with consumers innovatively.
• The consumer side comprises a customisable mobile app, mobile web, email and facebook.
• The marketers portal enables Brands to trigger their own gamified campaigns, and to optimise results.
This is supported with best practices developed through significant implementations of gamification with consumers.
Discover how the 3radical gamification solution can deliver a compelling mobile channel to enable you to engage with people in your target market, increase action and conversions and achieve measurable ROI.