EEDAR was founded in 2006 by two industry veterans, Greg Short and Geoffrey Zatkin, who believed that understanding the “DNA” of a video game through game classification would enable gaming professionals to make better business decisions. Starting with a small team, they began creating what would become the industry’s most accurate and robust collection of video game attribute metadata.
The EEDAR founders also believed that their game attribute data would be more powerful through partnering with other data companies. EEDAR brings together many of the best data providers around the world under the umbrella of EEDAR's game database to ensure that business and design decisions can be made in a truly contextual environment, with objective data behind them.
EEDAR builds on its robust game database with market-leading industry and data management expertise to provide a full suite of video game research and data services.
EEDAR is based in Carlsbad, California and has been recognized by Forbes Magazine as one of America's Most Promising Companies and also holds the Guinness World Record for the largest collection of video game facts and information.