Marakon works with Executive teams to raise the level of strategic ambition, create clarity on the best strategic direction and shift resources towards the generation of superior value growth, putting in place the standards, accountabilities, and performance management systems for making it happen on a consistent basis. We work on a range of strategic issues including optimizing resource allocation across the portfolio, organic and inorganic growth strategies, strategic turnarounds or disposals, as well as individual product / brand / customer / market strategies.