Duel is a Customer Advocacy Marketing platform that helps brands and retailers sell more by turning their customers into advocates. This advocacy builds emotional connection and makes every element of a company’s marketing, advertising, and eCommerce more effective. With countless products and channels, and millions of customers, the management of customer advocacy becomes unwieldy. No human can manage this engagement, whilst maintaining brand safety and quality. 

TypeSubsidiary
HQLondon, GB
Founded2015
Websiteduel.tech
Cybersecurity ratingCMore
Duel was founded in 2015 and is headquartered in London, GB

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Key People/Management at Duel

Paul Archer

Paul Archer

MD and Founder
Naio Tsarouchis

Naio Tsarouchis

Co-Founder and CTO
Alex Cook

Alex Cook

Head of Growth
David Bradbury

David Bradbury

Head of Operations
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Duel Office Locations

Duel has offices in London and Bristol
London, GB (HQ)
65 Glasshill St
Bristol, GB
Runway east, 1 Victoria St, Redcliffe
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Duel Financials and Metrics

Summary Metrics

Founding Date

2015

Total Funding

$2.3 m

Investors

In total, Duel had raised $2.3 m

Duel Revenue

GBPFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

24.3k9.3k33.1k423.6k

Accounts Receivable

10.7k15.4k45.9k109.0k111.5k

Current Assets

10.7k39.6k55.2k142.1k535.1k
FY, 2014

Financial Leverage

-0.4 x
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Duel Cybersecurity Score

Cybersecurity ratingPremium dataset

C

75/100

SecurityScorecard logo

Duel Online and Social Media Presence

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Duel News and Updates

Mining Magnate Trumps BHP in Duel for Canadian Nickel Group

Mining Magnate Trumps BHP in Duel for Canadian Nickel Group

Day Traders in Duel With Short-Sellers Over a Korea Meme Stock

Day Traders in Duel With Short-Sellers Over a Korea Meme Stock

Flutter hits back at Rupert Murdoch in row over US betting firm Fan Duel

Gambling giant Flutter has hit back at Rupert Murdoch’s Fox in a legal row over a US sports betting firm, The post Flutter hits back at Rupert Murdoch in row over US betting firm Fan Duel appeared first on CityAM.

Flutter 'mulls' spinning off Fan Duel sports betting brand in US

Paddy Power owned Flutter is mulling spinning off its Fan Duel brand in order to capitalise on the growing US The post Flutter 'mulls' spinning off Fan Duel sports betting brand in US appeared first on CityAM.

‘Fortnite’ NPC Locations: Where To Duel Characters

Every character you can duel for the Fortnite Week 15 legendary challenge.

Robinhood CEO’s Five-Hour Ordeal Is Capped by Ocasio-Cortez Duel

Robinhood CEO’s Five-Hour Ordeal Is Capped by Ocasio-Cortez Duel
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Duel Blogs

Sack Friday? Why Black Friday Is A Dying Holiday

Black Friday has been a staple in companies' marketing strategies for several years - until now.  Recently, a lot of brands have been rethinking their involvement in the profit-led holiday, and found ways to re-position their relationship with it. Why do this? The reason's threefold: pla…

The 4 Influencer Types: Does Size Really Matter?

We are all familiar with influencer culture, its etched into the fabric of our hyper-connected, e-commerce world. Whilst most brand builders know what Influencers are about, what's not always clear to is the difference between the four types of influencers that exist.

The Pros and Cons of Community Marketing

Community marketing is a concept that every brand’s heard of, but not every brand implements. If you are struggling to build a business case for integrating community marketing into your strategy, look no further. We’ve weighed up the pros and cons to help show you should have it as part…

Ambassador Storefronts? The future of community-driven retail

Whilst the pandemic has caused hundreds of household names to shut up shop, a select few companies have managed to thrive in the last 18 months by evolving innovative ways of engaging with their customer base. Their not-so-secret weapon? Leveraging thousands of brand ambassadors using Am…
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Duel Frequently Asked Questions

  • When was Duel founded?

    Duel was founded in 2015.

  • Who are Duel key executives?

    Duel's key executives are Paul Archer, Naio Tsarouchis and Alex Cook.

  • How many employees does Duel have?

    Duel has 27 employees.

  • Who are Duel competitors?

    Competitors of Duel include Sidetrade, Salesfusion and SoAmpli.

  • Where is Duel headquarters?

    Duel headquarters is located at 65 Glasshill St, London.

  • Where are Duel offices?

    Duel has offices in London and Bristol.

  • How many offices does Duel have?

    Duel has 2 offices.