Content marketing with no guesswork. Codec gives the actionable insight behind the content your audience loves. Before you spend big on content, Codec provides real-time intelligence to inspire and optimise creative and planning decisions. Codec uses artificial intelligence and machine learning to understand the meaning of text, image and video content and how it’s consumed by online audiences. These insights help creatives and brands make great content that is specifically tailored to their target audiences. Through real-time actionable content recommendations, Codec answers the what, when, where and why of content marketing. The result is better ROI, better engagement and informed teams that create with confidence.