Detskiy Mir is a company primarily engaged in the children's products retail sector. It offers toys, clothing and footwear, baby goods, stationery, school and learning related products, creative kits, sport-related products, food, car seats, and furniture. The company's structure includes the chain of stores Detskiy Mir and the retail network ELC (Early Learning Center). In addition, Detskiy Mir sells products online via its website.