DataXu is a provider of a marketing analytics platform for brand marketers and agencies. Its platform enables marketing professionals to understand and engage consumers across all channels, including television. The company offers media activation, data management and marketing analytics solutions. It provides DataXu Report Builder, a customizable reporting tool that demonstrates how marketing efforts are impacting the business through visualizations that key stakeholders understand; OneView, a technology that enables marketers to identify individuals and build a complete picture of consumer behavior across devices; Marketing Intelligence Center, a marketing dashboard that provides access to data, vendors, creative and performance; and Market Pulse that helps brand marketers understand how media channels are performing within an existing media plan.

Employee Rating

3.1More
StateClosed
TypeSubsidiary
Parent CompanyRoku
HQBoston, MA, US
Founded2009
Websitedataxu.com
Cybersecurity ratingBMore
DataXu was founded in 2009 and is headquartered in Boston, MA, US

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Key People/Management at DataXu

Manjula Kandasamy

Manjula Kandasamy

Senior Director, Platform Solutions
Ed Montes

Ed Montes

President & GM TotalTV
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DataXu Office Locations

DataXu has offices in Boston, Chicago, New York, San Francisco and in 5 other locations
Boston, MA, US (HQ)
53 State St 25th Floor
Chicago, IL, US
225 N Michigan Ave #1410
New York, NY, US
450 Park Ave S 4th FLR
San Francisco, CA, US
595 Market St #920, San Francisco
Santa Monica, CA, US
1250 6th St #401
Sydney, AU
Suite 501 Level 5/20 Bond St
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DataXu Financials and Metrics

Summary Metrics

Founding Date

2009

Total Funding

$87.5 m

Investors

In total, DataXu had raised $87.5 m. DataXu is a subsidiary of Roku

DataXu Cybersecurity Score

Cybersecurity ratingPremium dataset

B

82/100

SecurityScorecard logo

DataXu Online and Social Media Presence

Embed Graph

DataXu Company Culture

  • Overall Culture

    C

    71/100

  • CEO Rating

    A+

    89/100

  • Compensation

    D

    57/100

  • Diversity

    C-

    66/100

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DataXu News and Updates

Some advertisers worry that Roku’s $150 million acquisition of adtech firm Dataxu will make it more of a walled garden

Roku announced that it plans to acquire Boston-based adtech firm Dataxu for $150 million in cash and stock to build a bigger OTT advertising platform. Alison Levin, Roku's VP of ad sales and strategy, said Dataxu gives Roku expertise in performance-based marketing from brands that don't typically …

Roku to acquire video-ad bidding software company Dataxu for $150 million

Roku Inc. said Tuesday it will buy video-ad bidding company Dataxu for $150 million in cash and stock. Boston-based Dataxu makes software that lets marketers manage ad campaigns across digital platforms. Roku said it expects the deal to close in the fourth quarter and plans to provide more informat…

DataXu Blogs

dataxu to Join Roku

This is a big day for our company. We are pleased to announce that Roku will acquire dataxu. We founded [...] Continue Reading The post dataxu to Join Roku appeared first on dataxu, inc..

Innovation Doesn’t Always Follow a Straight Line

Customers love it when products work as designed and are released on time.  Who doesn’t, right? But for Innovation teams [...] Continue Reading The post Innovation Doesn’t Always Follow a Straight Line appeared first on dataxu, inc..

dataxu is Amazon Publisher Services’ DSP Integration Partner; announcement reinforces dataxu as a key player in the CTV space.

dataxu today announced its integration with Amazon Publisher Services (APS), as TouchPoint becomes one of the first independent DSPs with access to APS’ [...] Continue Reading The post dataxu is Amazon Publisher Services’ DSP Integration Partner; announcement reinforces dataxu as a key player in the…

OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of its Marketplace Rollout

dataxu’s OneView to Enable Cross-Device Audience Creation in OpenAP 2.0 The post OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of its Marketplace Rollout appeared first on dataxu, inc..

Deepened relationships and platform expertise: dataxu’s Customer Development Workshop

Just a few weeks ago, we hosted some of our top customers in dataxu’s Boston HQ for another great Customer [...] Continue Reading The post Deepened relationships and platform expertise: dataxu’s Customer Development Workshop appeared first on dataxu, inc..

Making “Impressions” Count: The dataxu approach

Relationships of any kind can be difficult. Whether the relationship is between friends, family, significant others or a business relationship, [...] Continue Reading The post Making “Impressions” Count: The dataxu approach appeared first on dataxu, inc..
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DataXu Frequently Asked Questions

  • When was DataXu founded?

    DataXu was founded in 2009.

  • Who are DataXu key executives?

    DataXu's key executives are Manjula Kandasamy and Ed Montes.

  • How many employees does DataXu have?

    DataXu has 54 employees.

  • Who are DataXu competitors?

    Competitors of DataXu include Xandr, Tapjoy and Chartboost.

  • Where is DataXu headquarters?

    DataXu headquarters is located at 53 State St 25th Floor, Boston.

  • Where are DataXu offices?

    DataXu has offices in Boston, Chicago, New York, San Francisco and in 5 other locations.

  • How many offices does DataXu have?

    DataXu has 9 offices.