DataXu is a provider of a marketing analytics platform for brand marketers and agencies. Its platform enables marketing professionals to understand and engage consumers across all channels, including television. The company offers media activation, data management and marketing analytics solutions. It provides DataXu Report Builder, a customizable reporting tool that demonstrates how marketing efforts are impacting the business through visualizations that key stakeholders understand; OneView, a technology that enables marketers to identify individuals and build a complete picture of consumer behavior across devices; Marketing Intelligence Center, a marketing dashboard that provides access to data, vendors, creative and performance; and Market Pulse that helps brand marketers understand how media channels are performing within an existing media plan.