DataXu is a provider of a marketing analytics platform for brand marketers and agencies. Its platform enables marketing professionals to understand and engage consumers across all channels, including television. The company offers media activation, data management and marketing analytics solutions. It provides DataXu Report Builder, a customizable reporting tool that demonstrates how marketing efforts are impacting the business through visualizations that key stakeholders understand; OneView, a technology that enables marketers to identify individuals and build a complete picture of consumer behavior across devices; Marketing Intelligence Center, a marketing dashboard that provides access to data, vendors, creative and performance; and Market Pulse that helps brand marketers understand how media channels are performing within an existing media plan.

Employee Rating

3.2More
TypeSubsidiary
Parent CompanyRoku
HQBoston, US
Founded2009
Websitedataxu.com
Cybersecurity ratingBMore
DataXu was founded in 2009 and is headquartered in Boston, US

Viewing summary data as a guest

Sign up for free to see all data

Key People/Management at DataXu

Manjula Kandasamy

Manjula Kandasamy

Senior Director, Platform Solutions
Ed Montes

Ed Montes

President & GM TotalTV
Show more

DataXu Office Locations

DataXu has offices in Boston, Chicago, New York, San Francisco and in 5 other locations
Boston, US (HQ)
53 State St 25th Floor
Chicago, US
225 N Michigan Ave #1410
New York, US
450 Park Ave S 4th FLR
San Francisco, US
595 Market St #920, San Francisco
Santa Monica, US
1250 6th St #401
Sydney, AU
Suite 501 Level 5/20 Bond St
Show all (9)

DataXu Financials and Metrics

Summary Metrics

In total, DataXu had raised $87.5 m. DataXu is a subsidiary of Roku

DataXu Cybersecurity Score

Cybersecurity ratingPremium dataset

B

86/100

SecurityScorecard logo

DataXu Online and Social Media Presence

Embed Graph

DataXu News and Updates

Some advertisers worry that Roku’s $150 million acquisition of adtech firm Dataxu will make it more of a walled garden

Roku announced that it plans to acquire Boston-based adtech firm Dataxu for $150 million in cash and stock to build a bigger OTT advertising platform. Alison Levin, Roku's VP of ad sales and strategy, said Dataxu gives Roku expertise in performance-based marketing from brands that don't typically …

Roku to acquire video-ad bidding software company Dataxu for $150 million

Roku Inc. said Tuesday it will buy video-ad bidding company Dataxu for $150 million in cash and stock. Boston-based Dataxu makes software that lets marketers manage ad campaigns across digital platforms. Roku said it expects the deal to close in the fourth quarter and plans to provide more informat…

DataXu Blogs

Marketing Technology’s Rosé Future?

As the advertising world is getting back to normal after the latest week in the sun in Cannes, I’m reflecting [...] Continue Reading The post Marketing Technology’s Rosé Future? appeared first on dataxu, inc..

First Price Protection: We’ve got your back

When it comes to auction dynamics, the programmatic landscape is changing.   In March 2019, Google announced that it will [...] Continue Reading The post First Price Protection: We’ve got your back appeared first on dataxu, inc..

dataxu’s Saket Mengle and Maximo Gurmendez Co-Author Upcoming Publication Around Machine Learning on AWS

Amazon Web Services is constantly driving new innovations that empower data scientists through the use of a vast number of [...] Continue Reading The post dataxu’s Saket Mengle and Maximo Gurmendez Co-Author Upcoming Publication Around Machine Learning on AWS appeared first on dataxu, inc..

A/B Testing (a.k.a. split-run testing) – Why, When & What?

Why is A/B testing important? Advertising is money. Optimizing the spend of advertising dollars towards improving the relevant metrics is [...] Continue Reading The post A/B Testing (a.k.a. split-run testing) – Why, When & What? appeared first on dataxu, inc..

The Evolution of Video: How Marketers Can Win

Over the past decade, the premium video landscape in the US has been shifting away from linear viewing and into [...] Continue Reading The post The Evolution of Video: How Marketers Can Win appeared first on dataxu, inc..

The cookie is crumbling. What can I do?

I recently spoke with David Moore, CEO at BritePool, who used the fable of the slowly boiling frog to describe [...] Continue Reading The post The cookie is crumbling. What can I do? appeared first on dataxu, inc..
Show more

DataXu Frequently Asked Questions

  • When was DataXu founded?

    DataXu was founded in 2009.

  • Who are DataXu key executives?

    DataXu's key executives are Manjula Kandasamy and Ed Montes.

  • How many employees does DataXu have?

    DataXu has 65 employees.

  • Who are DataXu competitors?

    Competitors of DataXu include Xandr, Tapjoy and Chartboost.

  • Where is DataXu headquarters?

    DataXu headquarters is located at 53 State St 25th Floor, Boston.

  • Where are DataXu offices?

    DataXu has offices in Boston, Chicago, New York, San Francisco and in 5 other locations.

  • How many offices does DataXu have?

    DataXu has 9 offices.