DataXu develops a marketing analytics platform for brand marketers and agencies worldwide. Its platform enables marketing professionals to understand and engage consumers across all channels, including television. The Company offers media activation, data management and marketing analytics solutions. It provides DataXu Report Builder, a customizable reporting tool that demonstrates how marketing efforts are impacting the business through visualizations that key stakeholders understand; OneView, a technology that enables marketers to identify individuals and build a complete picture of consumer behavior across devices; Marketing Intelligence Center, a marketing dashboard that provides access to data, vendors, creative and performance; and Market Pulse that helps brand marketers understand how media channels are performing within an existing media plan.

TypePrivate
HQBoston, US
Founded2009
Size (employees)393 (est)
Websitedataxu.com
DataXu was founded in 2009 and is headquartered in Boston, US
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Key People/Management at DataXu

Mike Baker

Mike Baker

Co-Founder, President and CEO
Chris Sullivan

Chris Sullivan

CFO
Sandro Catanzaro

Sandro Catanzaro

Co-Founder, Chief Innovation Officer
Ed Montes

Ed Montes

President of Solutions & Chief Revenue Officer
Aaron Kechley

Aaron Kechley

President of Platform & EVP Product Management and Marketing
Willard Simmons

Willard Simmons

Co-Founder, Chief Technology Officer and EVP of Product Development
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DataXu Office Locations

DataXu has offices in Paris, London, Köln, Berlin and in 8 other locations
Boston, US (HQ)
281 Summer Street
Chicago, US
225 North Michigan Ave Suite 1410
New York, US
373 Park Avenue South
San Francisco, US
1010, 433 California St
Santa Monica, US
401, 1250 6th St
Sydney, AU
204 Clarence St
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DataXu Financials and Metrics

Summary Metrics

Founding Date

2009

DataXu total Funding

$84 m

DataXu latest funding size

$10 m

Time since last funding

3 years ago

DataXu investors

DataXu's latest funding round in January 2016 was reported to be $10 m. In total, DataXu has raised $84 m. DataXu's latest valuation is reported to be $390 m.
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DataXu Revenue

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DataXu Online and Social Media Presence

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DataXu Blogs

Key takeaways from the dataxu Summit – Chicago

Last month, dataxu hosted the first of three regional Summits. Our first stop was Chicago. Over 40 customers traveled from [...] Continue Reading The post Key takeaways from the dataxu Summit – Chicago appeared first on dataxu, inc..

dataxu at Advertising Week New York

The temperature is dropping, the leaves are starting to change and there’s no doubt fall is in the air. And [...] Continue Reading The post dataxu at Advertising Week New York appeared first on dataxu, inc..

dataxu Announces TotalTV for Advertisers, Spanning Linear, Connected and Addressable TV

Industry-first unified planner and Sorenson Media partnership for programmatic linear execution enables advertisers to get the most efficient TV reach [...] Continue Reading The post dataxu Announces TotalTV for Advertisers, Spanning Linear, Connected and Addressable TV appeared first on dataxu, inc…

What we learnt from dmexco this year

It’s hard to believe that dmexco has closed its doors for another year. One week on from the event and [...] Continue Reading The post What we learnt from dmexco this year appeared first on dataxu, inc..

Advanced TV: Taking your digital transformation to the next level

The digital age moves fast, and whether we like it or not we must move with it. We live in [...] Continue Reading The post Advanced TV: Taking your digital transformation to the next level appeared first on dataxu, inc..

Mastering Connected TV—4 ways to use CTV in your next programmatic campaign

Recent research from dataxu shows that 46% of the Australian marketing professionals surveyed plan to include Connected TV in their [...] Continue Reading The post Mastering Connected TV—4 ways to use CTV in your next programmatic campaign appeared first on dataxu, inc..
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DataXu Company Life and Culture

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