Curacity is a network of travel and lifestyle media publishing partners that write insightful and original editorial content about hotel properties at no cost to the hotel, which is then distributed to their readership through weekly e-newsletters. The Company drives direct hotel bookings through its network of lifestyle and travel media publishers. Curacity provides an easy way to monetize the value that their travel content provides readers. It also helps market hotels combining independent reviews, sponsored content and sophisticated databases to fill rooms at a lower cost and more control than any other channel.