OverviewSuggest Edit

Crayon is a provider of a market and competitive intelligence platform that helps businesses track, analyze, and act based on market movements. The company offers competitive analysis tools, email digests and alerts, and sales battlecards. Its software platform automatically monitors a company's digital footprint across various data categories, including news, team, products, reviews, customers, content, and promotions.

HQBoston, MA, US
Employee Ratings4.9
Overall CultureC+

Latest Updates

Employees (est.) (Sept 2021)133(+8%)
Job Openings9
Cybersecurity ratingAMore

Key People/Management at Crayon

Jonah Lopin

Jonah Lopin

Founder, CEO
John Osborne

John Osborne

Founder, CTO
Tom Huntington

Tom Huntington

Laura Taylor

Laura Taylor

Brendon Albrizio

Brendon Albrizio

VP Customer Success
John Judge

John Judge

SVP Sales
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Crayon Office Locations

Crayon has an office in Boston
Boston, MA, US (HQ)
268 Summer St 5th Floor
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Crayon Financials and Metrics

Summary Metrics

Founding Date


Crayon total Funding

$38.1 m

Crayon latest funding size

$22 m

Time since last funding

5 months ago

Crayon investors

Crayon's latest funding round in May 2021 was reported to be $22 m. In total, Crayon has raised $38.1 m
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Crayon Operating Metrics

Crayon's Customers was reported to be 35 k in Jul, 2016.
Jul, 2016Nov, 2017Apr, 2018Oct, 2019


35 k

Data Sources

7 m7.6 m7.6 m

Web Pages Managed

200 m300 m300 m

Companies Tracked

2.4 m2.4 m
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Crayon Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Crayon Online and Social Media Presence

Embed Graph

Crayon Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



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Crayon Blogs

Benchmark Your CI Investment: Differences Between Small Businesses and Enterprises

Sophisticated competitive intelligence (CI) programs are not built overnight. They require investment - in the form of people, budget, and time - that likely isn’t available on day one. Effective CI programs are often built out in phases - establishing the foundation first, including priorities, sta…

5 Expert Tips for Improving Your Sales Enablement Strategy

Product marketers are responsible for a wide range of tasks, that without them, many teams would be left scrambling. One team that relies heavily on product marketers is the sales team. Oftentimes, product marketers are responsible for creating sales enablement materials to aid sales teams in sharpe…

3 Unique, Tactical Applications of Competitive Intelligence

Most marketers and competitive intelligence (CI) pros would agree that gathering competitive insights is only a valuable activity if those insights are used to further key business goals. Almost every organization with a CI program leverages competitive intelligence in making strategic business deci…

Product Marketing Spotlight Series: Clara Gray

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of Product Marketing Spotlight Series, we shine the light on Clara Gray, Product Marketing Man…

Top 5 Competitive Intelligence Challenges and What You Can Do About Them

With every new initiative comes its own set of challenges. Creating and executing a competitive intelligence (CI) program isn’t always easy, no matter how experienced the professional or how robust the program. In the 2020 State of Competitive Intelligence report, we asked 1,000+ CI professionals wh…

10 Market Research Tools That Every Analyst Should Explore

Conducting market research likely feels impossible if you don’t have the right market research tools. Finding the right assets that fit your needs can be a battle, especially when there is an endless number of resources available, and even more being released regularly. On top of that, there are new…
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Crayon Frequently Asked Questions

  • When was Crayon founded?

    Crayon was founded in 2014.

  • Who are Crayon key executives?

    Crayon's key executives are Jonah Lopin, John Osborne and Tom Huntington.

  • How many employees does Crayon have?

    Crayon has 133 employees.

  • Who are Crayon competitors?

    Competitors of Crayon include Kompyte, WordStream and CB Insights.

  • Where is Crayon headquarters?

    Crayon headquarters is located at 268 Summer St 5th Floor, Boston.

  • Where are Crayon offices?

    Crayon has an office in Boston.

  • How many offices does Crayon have?

    Crayon has 1 office.