Crayon

OverviewSuggest Edit

Crayon is a provider of a market and competitive intelligence platform that helps businesses track, analyze, and act based on market movements. The company offers competitive analysis tools, email digests and alerts, and sales battlecards. Its software platform automatically monitors a company's complete digital footprint across various data categories, including news, team, products, reviews, customers, content, and promotions.

TypePrivate
Founded2014
HQBoston, USMap
Websitecrayon.co
Employee Ratings3.7More
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Latest Updates

Employees (est.) (Nov 2019)97

Key People/Management at Crayon

Jonah Lopin

Jonah Lopin

Founder, CEO
John Osborne

John Osborne

Founder, CTO
Tom Huntington

Tom Huntington

CFO
Ellie Mirman

Ellie Mirman

CMO
Brendon Albrizio

Brendon Albrizio

VP Customer Success
Bryan Dunn

Bryan Dunn

VP Product
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Crayon Office Locations

Crayon has an office in Boston
Boston, US (HQ)
268 Summer St 5th Floor
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Crayon Financials and Metrics

Summary Metrics

Founding Date

2014

Crayon total Funding

$16.1 m

Crayon latest funding size

$6 m

Time since last funding

9 months ago

Crayon investors

Eric Ries, BoxGroup, Baseline Ventures, Founder Collective, Dharmesh Shah, Mike Volpe, Jonah Goodhart, Othman Laraki, Scott Belsky, Steve Anderson, Ed Roberts, Nick Ducoff, Jennifer Lum, Brian Halligan, Pen King, Marc Bell Ventures, Converge Venture Partners, Brian Costello, Yoav Shapira, Eric Paley, Maia Heymann, Tim Curran, Bedrock Capital, Boston Syndicates
Crayon's latest funding round in February 2019 was reported to be $6 m. In total, Crayon has raised $16.1 m
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Crayon Operating Metrics

Crayon's Customers was reported to be 35 k in Jul, 2016.
Jul, 2016Nov, 2017Apr, 2018Oct, 2019

Customers

35 k

Data Sources

7 m7.60 m7.60 m

Web Pages Managed

200 m300 m300 m

Companies Tracked

2.40 m2.40 m
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Crayon Online and Social Media Presence

Crayon's Trends

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Crayon Blogs

November 15, 2019

Benchmark Your Competitive Win Rate [New Data]

Every business has competitors, whether that be status quo or a laundry list of similar companies. How effective we are at winning deals against our competitors is one of the key measures of a successful competitive intelligence (CI) program. And while we’d love to win 100% of sales opportunities, t…
November 13, 2019

Product Marketing Spotlight Series: Jessica Iandiorio

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of Product Marketing Spotlight Series, we shine the light on Jessica Iandiorio, Chief Marketin…
November 08, 2019

5 Ways to Drive Sales Adoption of Battlecards

Imagine that you spent hours upon hours building an informative and detailed battlecard for your sales team. Now imagine that once you hit publish, the sales team barely uses it. If you’re a product marketer or are responsible for creating content for sales teams, you probably don’t have to imagine …
November 06, 2019

How to Tie Product Marketing to Revenue

One of the most significant frustrations product marketers face is the disconnect between their work and quantifiable business outputs. Nearly every organization with a dedicated product marketing team has much larger sales, product development, and campaign marketing teams. Those teams benefit from…
October 31, 2019

How to Gather Your Competitors' Pricing Information

Pricing is one of the most sought-after pieces of competitive intelligence. But many companies keep their pricing under wraps, off their website, and especially out of the hands of their competitors. The way that products or solutions are priced can make or break a sale, especially when there are mu…
October 29, 2019

Competitive Intelligence Spotlight Series: August Jackson

Crayon's Competitive Intelligence Spotlight  is an interview series where we chat with intelligence professionals  to get a glimpse into their careers and gain unique insight into competitive strategy. In this edition of the Competitive Intelligence Spotlight Series, we shine the light on August Jac…
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 Crayon Frequently Asked Questions

  • When was Crayon founded?

    Crayon was founded in 2014.

  • Who are Crayon key executives?

    Crayon's key executives are Jonah Lopin, John Osborne and Tom Huntington.

  • How many employees does Crayon have?

    Crayon has 97 employees.

  • Who are Crayon competitors?

    Competitors of Crayon include CB Insights, Jumpshot and Clearbit.

  • Where is Crayon headquarters?

    Crayon headquarters is located at 268 Summer St 5th Floor, Boston.

  • Where are Crayon offices?

    Crayon has an office in Boston.

  • How many offices does Crayon have?

    Crayon has 1 office.