Crayon

OverviewSuggest Edit

Crayon is a provider of a market and competitive intelligence platform that helps businesses track, analyze, and act based on market movements. The company offers competitive analysis tools, email digests and alerts, and sales battlecards. Its software platform automatically monitors a company's digital footprint across various data categories, including news, team, products, reviews, customers, content, and promotions.

TypePrivate
Founded2014
HQBoston, MA, USMap
Websitecrayon.co
Employee Ratings4.4More
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Latest Updates

Employees (est.) (Feb 2021)86(+8%)
Cybersecurity ratingAMore

Key People/Management at Crayon

Jonah Lopin

Jonah Lopin

Founder, CEO
John Osborne

John Osborne

Founder, CTO
Tom Huntington

Tom Huntington

CFO
Laura Taylor

Laura Taylor

CMO
Brendon Albrizio

Brendon Albrizio

VP Customer Success
John Judge

John Judge

SVP Sales
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Crayon Office Locations

Crayon has an office in Boston
Boston, MA, US (HQ)
268 Summer St 5th Floor
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Crayon Financials and Metrics

Summary Metrics

Founding Date

2014

Crayon total Funding

$16.1 m

Crayon latest funding size

$6 m

Time since last funding

2 years ago

Crayon investors

Eric Ries, BoxGroup, Baseline Ventures, Founder Collective, Dharmesh Shah, Mike Volpe, Jonah Goodhart, Othman Laraki, Scott Belsky, Steve Anderson, Ed Roberts, Nick Ducoff, Jennifer Lum, Brian Halligan, Pen King, Marc Bell Ventures, Converge Venture Partners, Brian Costello, Yoav Shapira, Eric Paley, Maia Heymann, Tim Curran, Bedrock Capital, Boston Syndicates
Crayon's latest funding round in February 2019 was reported to be $6 m. In total, Crayon has raised $16.1 m
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Crayon Operating Metrics

Crayon's Customers was reported to be 35 k in Jul, 2016.
Jul, 2016Nov, 2017Apr, 2018Oct, 2019

Customers

35 k

Data Sources

7 m7.60 m7.60 m

Web Pages Managed

200 m300 m300 m

Companies Tracked

2.40 m2.40 m
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Crayon Cybersecurity Score

Cybersecurity ratingPremium dataset

A

95/100

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Crayon Online and Social Media Presence

Crayon's Trends

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Crayon Blogs

February 25, 2021

A Guide to Product Marketing Team Structure and Functions

No two product marketers are the same, which means that no two product marketing teams are the same. Some are large, supporting multiple product lines, features, specialties, and more. Some are small teams, with one product marketing manager supporting the entire product organization.  We’ve alread…
February 23, 2021

3 Ways to Find & Leverage Your Competitors' Weaknesses

In the B2B world, you can’t go to market with a product that’s identical to that of your competitor. Without some form of differentiation, your chances of succeeding over the long term are slim. Fortunately, each of your competitors has to play by the same rules. If one of them were to go to market…
February 11, 2021

How to Definitively Prove the Value of Sales Enablement

High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis. Call analyses, customer case studies, competitive battlecards — over the course of a sales rep’s tenure at your compa…
February 09, 2021

What is Product Marketing? Key Concepts & Resources

Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to industry but also company to company within the same industry. The reality is that the role of product mar…
February 04, 2021

Sales Enablement: Definition, Benefits, Tactics, & More

Sales, in general, is a tough job. Whether you’re a server trying to maximize tips or an account executive trying to hit quota, communicating value to a prospective customer is difficult. Naturally, we find ways to do our jobs more effectively. The server learns which drink best pairs with a given …
January 28, 2021

Who Uses Competitive Intelligence? 5 Key Stakeholders

At this point, you’ve got a strong grasp on competitive intelligence (CI). You know what it is, why it’s important, and how to gather it. If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. That’s awesome. But, as you know, manually gathering and…
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 Crayon Frequently Asked Questions

  • When was Crayon founded?

    Crayon was founded in 2014.

  • Who are Crayon key executives?

    Crayon's key executives are Jonah Lopin, John Osborne and Tom Huntington.

  • How many employees does Crayon have?

    Crayon has 86 employees.

  • Who are Crayon competitors?

    Competitors of Crayon include Kompyte, WordStream and CB Insights.

  • Where is Crayon headquarters?

    Crayon headquarters is located at 268 Summer St 5th Floor, Boston.

  • Where are Crayon offices?

    Crayon has an office in Boston.

  • How many offices does Crayon have?

    Crayon has 1 office.