OverviewSuggest Edit

Cracker Barrel Old Country Store is a company that operates a chain of combined gift stores and restaurants. Its concept consists of a trademarked rustic old country-store design offering a full-service restaurant menu that features home-style country food and a variety of decorative and functional items such as rocking chairs, holiday and seasonal gifts, toys, apparel, cookware, and foods.

HQLebanon, US
Employee Ratings3.3

Latest Updates

Employees (est.) (Aug 2019)73,000
Job Openings3,261
Revenue (FY, 2019)$3.1 B(+2%)
Share Price (Sept 2020)$115.7 (-2%)
Cybersecurity ratingBMore

Key People/Management at Cracker Barrel

Sandra B. Cochran

Sandra B. Cochran

President and Chief Executive Officer
Doug Couvillion

Doug Couvillion

Senior Vice President, Sourcing and Supply Chain
Laura Daily

Laura Daily

Senior Vice President, Retail
Jill Golder

Jill Golder

Senior Vice President and Chief Financial Officer
Michael Hackney

Michael Hackney

Senior Vice President, Restaurant and Retail Operations
Rich Wolfson

Rich Wolfson

Senior Vice President, General Counsel & Corporate Secretary
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Cracker Barrel Office Locations

Cracker Barrel has an office in Lebanon
Lebanon, US (HQ)
305 Hartmann Dr
Lebanon, US
PO Box 787
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Cracker Barrel Financials and Metrics

Cracker Barrel Revenue

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Cracker Barrel's revenue was reported to be $3.07 b in FY, 2019 which is a 1.4% increase from the previous period.

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Cracker Barrel's current market capitalization is $2.7 b.
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Cracker Barrel Operating Metrics

FY, 2017Q1, 2018Q2, 2018Q3, 2018FY, 2018Q1, 2019Q2, 2019Q3, 2019FY, 2019Q1, 2020Q2, 2020


649 651 654 659 660 663 664 666 667 667 695

Locations (Cracker Barrel Old Country)

645 645 648 652 655 656 657 659 660 660 661

Locations (Holler & Dash)

5 6 6 7 7 7 7 7 7 7 6

Locations (Maple Street Biscuit Company)

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Cracker Barrel Acquisitions / Subsidiaries

Company NameDateDeal Size
Maple Street Biscuit CompanyOctober 10, 2019$36 m
Logan's RoadhouseFebruary 16, 1999$188.04 m
Carmine's Prime MeatsApril 01, 1998$13 m
CBOCS Distribution, Inc.
CBOCS Properties, Inc.
CBOCS West, Inc.
Rocking Chair, Inc.

Cracker Barrel Cybersecurity Score

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Cracker Barrel Revenue Breakdown

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Cracker Barrel revenue breakdown by business segment: 19.2% from Retail and 80.8% from Restaurant

Cracker Barrel Online and Social Media Presence

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Cracker Barrel News and Updates

Cracker Barrel is getting boozy and analysts say millennials will come for the mimosas

Cracker Barrel Old Country Store Inc. has expanded its menu test of beer, wine and mimosas to 80 restaurants from 20, according to Truist Securities, which thinks the addition could be a meaningful sales driver. "We believe the addition of beer, wine and mimosas could help attract millennial consum…

Cracker Barrel Old Country Store Offers 'Homestyle Comfort' with Menu Enhancements to Kick Off Fall Season

LEBANON, Tenn., Aug. 25, 2020 /PRNewswire/ -- Cracker Barrel Old Country Store® today announced it will welcome fall with new menu additions and limited-time seasonal items, including offering a classic comfort-food staple – Chicken Pot Pie – everyday. In addition to the updated homestyle...

Cracker Barrel stock soars after upgrade on rising dine-in sales momentum

Shares of Cracker Barrel Old Country Store Inc. soared 11.4% in Wednesday trading after the restaurant and retail chain was upgraded to buy from hold at SunTrust Robinson Humphrey. Analysts moved their price target to $133 from $117. SunTrust cites near-term dine-in same-restaurant sales, which are…

Cracker Barrel - Another Quality Restaurant To Fill Your Post COVID Portfolio

We’ve identified another restaurant, providing a more home-style experience, positioned to survive the crisis and grow profits during the recovery.

Cracker Barrel to take $133 million charge on Punch Bowl Social foreclosure, draws down remaining credit facility

Cracker Barrel Old Country Store Inc. said Wednesday that it will take a fiscal third-quarter charge of $133 million from the foreclosure of Punch Bowl Social. Cracker Barrel took 58.6% ownership interest in PBS Holdco in July 2019. PBS Holdco and its subsidiaries operated the Punch Bowl Social foo…

Cracker Barrel shares rise after $25 million share buyback program announced

Cracker Barrel Old Country Store Inc. stock rose 2.6% in Tuesday premarket trading after the restaurant chain announced a new $25 million share repurchase program. The new authorization expires March 5, 2021. The new program replaces a previous $50 million buyback program, the full amount of which …
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Cracker Barrel Blogs

Easter Baskets for All Ages

This Easter, build custom baskets for everyone on your list. Start with a traditional basket or one of our basket alternatives. Simply pick and choose the number of items you want to include, like unique gifts, sweet treats, or toys and trinkets. From big to small, your basket can have it all. Enjoy…

Gifts From The Heart

Valentine’s Day doesn’t have to be all chocolates and flowers. This year, give them a surprise that’ll last. Cracker Barrel Old Country Store has a large selection of one-of-a-kind gifts and, because Valentines are no longer solely significant others, we want to help you find the right gifts for a w…

6 Gift Ideas Under $25

Giving gifts doesn’t have to be stressful (or expensive) and is a wonderful way to let someone know you care. Whether it’s a birthday, anniversary, housewarming, baby shower, thank you or just because, a gift is an excellent way to make someone’s day! Here are six gift ideas for the special someones…

Plan the Perfect Picnic in 5 Easy Steps

Picnics are a wonderful way to spend a day while enjoying the outdoors, eating delicious food, playing fun games and spending time with your favorite people. These great gatherings are all about having fun and we have some ideas that will help make life a picnic, in just five easy steps! Create a Sp…

5 Fabulous Ways to Say Hello to Spring

Spring hasn’t officially arrived, but it has at Cracker Barrel Old Country Store! We have a lovely selection of apparel, quilts, fashion accessories, tableware, decor and more that is sure to put a spring in everyone’s step. Here are just five of the many must-have spring-inspired items you can find…

Happy Valuetine’s Day

All of us here at Cracker Barrel Old Country Store love our Guests! That’s why this Valuetine’s Day, we want to share the love as well as some of the fantastic deals you can find on shop.crackerbarrel.com!   Hearts of Gold (and Silver) Almost all of our fabulous selection of Swarovski Crystal jewelr…
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Cracker Barrel Frequently Asked Questions

  • When was Cracker Barrel founded?

    Cracker Barrel was founded in 1969.

  • Who are Cracker Barrel key executives?

    Cracker Barrel's key executives are Sandra B. Cochran, Doug Couvillion and Laura Daily.

  • How many employees does Cracker Barrel have?

    Cracker Barrel has 73,000 employees.

  • What is Cracker Barrel revenue?

    Latest Cracker Barrel annual revenue is $3.1 b.

  • What is Cracker Barrel revenue per employee?

    Latest Cracker Barrel revenue per employee is $42.1 k.

  • Who are Cracker Barrel competitors?

    Competitors of Cracker Barrel include IHOP, Brinker and The Cheesecake Factory.

  • Where is Cracker Barrel headquarters?

    Cracker Barrel headquarters is located at 305 Hartmann Dr, Lebanon.

  • Where are Cracker Barrel offices?

    Cracker Barrel has an office in Lebanon.

  • How many offices does Cracker Barrel have?

    Cracker Barrel has 2 offices.