OverviewSuggest Edit

Cracker Barrel Old Country Store is a company that operates a chain of combined gift stores and restaurants. Its concept consists of a trademarked rustic old country-store design offering a full-service restaurant menu that features home-style country food and a variety of decorative and functional items such as rocking chairs, holiday and seasonal gifts, toys, apparel, cookware, and foods.

HQLebanon, TN, US
Employee Ratings3.4
Overall CultureB

Latest Updates

Employees (est.) (Aug 2019)73,000
Job Openings4,799
Revenue (FY, 2019)$3.1 B(+2%)
Share Price (Apr 2021)$171.7
Cybersecurity ratingBMore

Key People/Management at Cracker Barrel

Sandra B. Cochran

Sandra B. Cochran

President and Chief Executive Officer
Doug Couvillion

Doug Couvillion

Senior Vice President, Sourcing and Supply Chain
Laura Daily

Laura Daily

Senior Vice President, Retail
Jill Golder

Jill Golder

Senior Vice President and Chief Financial Officer
Michael Hackney

Michael Hackney

Senior Vice President, Restaurant and Retail Operations
Rich Wolfson

Rich Wolfson

Senior Vice President, General Counsel & Corporate Secretary
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Cracker Barrel Office Locations

Cracker Barrel has an office in Lebanon
Lebanon, TN, US (HQ)
305 Hartmann Dr
Lebanon, TN, US
PO Box 787
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Cracker Barrel Financials and Metrics

Cracker Barrel Revenue

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Cracker Barrel's revenue was reported to be $3.07 b in FY, 2019 which is a 1.4% increase from the previous period.

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Closing stock price (6-Apr-2021)


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Cracker Barrel's current market capitalization is $4.1 b.
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Financial Leverage

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Cracker Barrel Operating Metrics

FY, 2017Q1, 2018Q2, 2018Q3, 2018FY, 2018Q1, 2019Q2, 2019Q3, 2019FY, 2019Q1, 2020Q2, 2020



Locations (Cracker Barrel Old Country)


Locations (Holler & Dash)


Locations (Maple Street Biscuit Company)

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Cracker Barrel Acquisitions / Subsidiaries

Company NameDateDeal Size
Maple Street Biscuit CompanyOctober 10, 2019$36 m
Logan's RoadhouseFebruary 16, 1999$188.04 m
Carmine's Prime MeatsApril 01, 1998$13 m
CBOCS Distribution, Inc.
CBOCS Properties, Inc.
CBOCS West, Inc.
Rocking Chair, Inc.

Cracker Barrel Revenue Breakdown

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Cracker Barrel revenue breakdown by business segment: 19.2% from Retail and 80.8% from Restaurant

Cracker Barrel Cybersecurity Score

Cybersecurity ratingPremium dataset



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Cracker Barrel Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset


out of 100

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Cracker Barrel Online and Social Media Presence

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Cracker Barrel Company Culture

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Cracker Barrel News and Updates

I Still Love Simon Property, Omnicom, and Cracker Barrel After Earnings

This week I'm featuring three stocks from my “See Through the Dip” series that recently reported earnings.

Cracker Barrel stock falls after earnings miss

Cracker Barrel Old Country Store Inc. shares fell 4.4% in Tuesday premarket trading after the restaurant-and-retail chain reported fiscal second-quarter earnings that missed expectations. Net income totaled $14.0 million, or 59 cents per share, down from $61.2 million, or $2.55 per share, last year…

Biglari Capital Corp. Issues Statement On Why It Is Urgent To Add An Independent Nominee To Cracker Barrel Board Of Directors

SAN ANTONIO, Texas, Nov. 16, 2020 /PRNewswire/ -- Biglari Capital Corp. (together with its affiliates, "Biglari Capital"), one of the largest and longest-standing shareholders of Cracker Barrel Old Country Store, Inc. (the "Company" or "Cracker Barrel") (NASDAQ:CBRL), beneficially owning...

Leading Independent Proxy Advisory Firm ISS Recommends Cracker Barrel Shareholders Vote the Company's WHITE Proxy Card

LEBANON, Tenn., Nov. 9, 2020 /PRNewswire/ -- Cracker Barrel Old Country Store® (Nasdaq: CBRL) ("Cracker Barrel" or the "Company") today announced that Institutional Shareholder Services ("ISS"), a leading independent proxy advisory firm, has recommended that Cracker Barrel shareholders...

Cracker Barrel Old Country Store® Sends Second Letter to Shareholders

LEBANON, Tenn., Oct. 26, 2020 /PRNewswire/ -- Cracker Barrel Old Country Store® (Nasdaq: CBRL) ("Cracker Barrel" or the "Company") today sent a letter from its President and Chief Executive Officer Sandra B. Cochran to all shareholders in connection with its 2020 Annual Meeting of...

Biglari Capital Corp. Issues Letter To Shareholders Of Cracker Barrel Old Country Store, Inc.

SAN ANTONIO, Oct. 8, 2020 /PRNewswire/ -- Biglari Capital Corp., today issued the following letter to shareholders of Cracker Barrel Old Country Store, Inc. (NASDAQ: CBRL). See below for the shareholder letter in its original form. Dear Fellow Shareholder: As significant owners of Cracker...
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Cracker Barrel Blogs

Heat n’ Serve Leftover Recipes

You made a wise decision. Instead of spending all your time in the kitchen on Easter Sunday, you decided to let us help you with the cooking so you could spend more time enjoying the holiday with your loved ones. We hope you enjoyed your Heat n’ Serve meal as much as we loved preparing […]

Cracker Barrel Partners with Girl Scouts of Middle Tennessee to Care for Military Families

We love our military families, and we are incredibly grateful for everything they do for us! For years, Cracker Barrel, along with the USO, has supported our military families through a number of exciting outreaches, and this recent event continues that tradition of caring and service.   For the fir…

Little Edible Easter Bunny Nests

Imagine your family members sitting down at the table and greeted by these fun little conversation pieces!   Any chance you have to add a little more fun and memorable moments to your family time is good, especially this year. The good news is you don’t have to spend a lot or go super extravagant.  …

Crunchy Hash Brown Fritters

It’s Sunday morning, and you’ve decided to surprise the family with some breakfast-to-go from Cracker Barrel.  (Yes, you rock).   One of everybody’s favorite breakfast sides is Hashbrown Casserole and for a good reason. It’s just so delicious! If you managed to have some leftover Hashbrown Casserole…

Dessert Tree Stand Ideas

When it comes to party planning and making a good impression, the pressure is on! How many times do you find yourself trying to outdo yourself from the last get-together? You want to have that “something” that can really wow your guests.    But the good news is you don’t have to go scouring the […]

Savory Snack Board

Let’s take a quick quiz… Would you rather have a big scoop of mashed potatoes or vanilla ice cream?A bagel or a doughnut? Chicken pot pie or pumpkin pie? All you savory folks out here, get ready, this one is especially for you. Our heat n’ serve meals are the perfect way for you to […]
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Cracker Barrel Frequently Asked Questions

  • When was Cracker Barrel founded?

    Cracker Barrel was founded in 1969.

  • Who are Cracker Barrel key executives?

    Cracker Barrel's key executives are Sandra B. Cochran, Doug Couvillion and Laura Daily.

  • How many employees does Cracker Barrel have?

    Cracker Barrel has 73,000 employees.

  • What is Cracker Barrel revenue?

    Latest Cracker Barrel annual revenue is $3.1 b.

  • What is Cracker Barrel revenue per employee?

    Latest Cracker Barrel revenue per employee is $42.1 k.

  • Who are Cracker Barrel competitors?

    Competitors of Cracker Barrel include IHOP, Brinker and The Cheesecake Factory.

  • Where is Cracker Barrel headquarters?

    Cracker Barrel headquarters is located at 305 Hartmann Dr, Lebanon.

  • Where are Cracker Barrel offices?

    Cracker Barrel has an office in Lebanon.

  • How many offices does Cracker Barrel have?

    Cracker Barrel has 2 offices.