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Cracker Barrel Old Country Store, Inc. is an American chain of combined restaurant and gift stores with a Southern country theme. The restaurant's menu is based on traditional Southern cuisine, with appearance and decor designed to resemble an old-fashioned general store. Each restaurant features a front porch lined with wooden rocking chairs, a stone fireplace, and decorative artifacts from the local area.

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HQLebanon, US
Employee Ratings3.2

Latest Updates

Employees (est.) (Feb 2019)73,000
Job Openings4,715
Revenue (FY, 2018)$3 B(+4%)
Share Price (Feb 2019)$170.6

Key People/Management at Cracker Barrel

Sandra B. Cochran

Sandra B. Cochran

President and Chief Executive Officer
Doug Couvillion

Doug Couvillion

Senior Vice President, Sourcing and Supply Chain
Laura Daily

Laura Daily

Senior Vice President, Retail
Nicholas V. Flanagan

Nicholas V. Flanagan

Senior Vice President, Restaurant and Retail Operations
Jill Golder

Jill Golder

Senior Vice President and Chief Financial Officer
Don Hoffman

Don Hoffman

Senior Vice President, Marketing
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Cracker Barrel Office Locations

Cracker Barrel has an office in Lebanon
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Cracker Barrel Financials and Metrics

Cracker Barrel Revenue

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Cracker Barrel's revenue was reported to be $3.03 b in FY, 2018

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Market capitalization (22-Feb-2019)


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Cash (2-Nov-2018)



Cracker Barrel's current market capitalization is $4.1 b.
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Financial Leverage

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Cracker Barrel Operating Metrics

Cracker Barrel's Stores was reported to be 651 in Q1, 2018.
FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Q1, 2018


42 42 42 42 42 42 42 42 44 43 43 44 43 44


633 633 634 634 637 635 635 636 645 643 645 643 640 651
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Cracker Barrel Revenue Breakdown

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Cracker Barrel revenue breakdown by business segment: 19.7% from Retail and 80.3% from Restaurant

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Cracker Barrel Online and Social Media Presence

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Cracker Barrel News and Updates

We tried Cracker Barrel to see if it's better than Waffle House — and the winner is clear

Cracker Barrel and Waffle House both appeal to hungry travelers.  But which one is better?  During a recent road trip, we ate at both to find out.  Two roads diverge off an exit ramp on a Southern interstate. One leads to Waffle House.  The other, Cracker Barrel.  It's a common conundrum amongs…

Thinking about buying stock in Abercrombie & Fitch, Cracker Barrel, Dicks Sporting Goods, Real Goods Solar Inc. or Tiffany & Company?

NEW YORK, Nov. 27, 2018 /PRNewswire/ -- InvestorsObserver issues critical PriceWatch Alerts for ANF, CBRL, DKS, RGSE, and TIF. To see how InvestorsObserver's proprietary scoring system rates these stocks, view the InvestorsObserver's PriceWatch Alert by selecting the corresponding link....

Cracker Barrel Old Country Store® Prepares to Serve Guests Looking to Spend More Time with Loved Ones this Thanksgiving

LEBANON, Tenn., Nov. 5, 2018 /PRNewswire/ -- This Thanksgiving, Cracker Barrel Old Country Store® is connecting family and friends around the table by offering several in-store and carryout meal options to help guests put the focus back on time spent with family. As the Thanksgiving...

We had millennials try Cracker Barrel for the first time

Cracker Barrel is a popular Southern-style chain restaurant and road trip stop known for their hearty food and unique gift shop. It's a cult-favorite in the South, beloved for their Southern-style cooking. We had millennials try everything from country fried steak to sawmill gravy for the first time…

Cracker Barrel squeezed by competition with fast-food chains, price target cut

SunTrust Robinson Humphrey has cut Cracker Barrel Old Country Store Inc.'s price target to $134 from $146 based on the time it will take to reverse negative traffic trends. Cracker Barrel shares closed down 4.6% on Tuesday after it reported an earnings and sales miss, with restaurant traffic down 3…

Cracker Barrel shares sink after earnings and sales miss

Cracker Barrel Old Country Store Inc. shares sank 6.1% in Tuesday premarket trading after it reported fiscal fourth quarter earnings and sales that missed expectations. Net income totaled $61.4 million, or $2.55 per share, up from $53.9 million, or $2.23 per share, for the same period last year. Ad…
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Cracker Barrel Blogs

10 of the Best Christmas Gifts Under $20

Whether you’re shopping for a bunch of people, on a budget, or wanting to get the best bang for your buck, there are plenty of wonderful gifts to choose from on shop.crackerbarrel.com! I’m about to show you 10 of the best gifts you can get for $20 and under, but you’ll want to get them […]

15 Wonderful Christmas Decorations Under $15

Spending money around the holidays is inevitable, but Cracker Barrel Old Country Store makes it possible to get more delightful Christmas decor for less! Here’s a quick list of 15 Christmas decorations under $15 that will take your Christmas decorating to the next level! Deer Snow Globe – $12.99 Ima…

5 Wonderful Ways to Prepare for the Holidays

Thanksgiving and Christmas are just weeks away and now’s a great time to prepare for gorgeous decor, delicious meals, fun gatherings and more! Here are five wonderful ways you can prepare for the holidays to make sure they’re the best ones yet and avoid the stress, for less! Delightful Dinnerware Up…

Creative Costumes for Halloween and More

A good Halloween costume isn’t always easy to find, but Cracker Barrel Old Country Store has an awesome selection of women’s costumes online that are perfect for any party, whether it’s Halloween or not! Check out some of our creative costumes that are truly a treat, all for $29.99 or less!   Pink W…

Pumpkin Spice and Everything Nice

Now is the time of year when you see pumpkin everything and I couldn’t be happier! Decorating with pumpkins, cooking with it, the aromas and more bring a smile to my face. For those who love pumpkin this much and more, here are a few things Cracker Barrel has in store…online! Pumpkin Pancakes Do you…

Fantastic Fall Fashion

It’s hard to believe it’s already autumn, especially since the weather hasn’t gotten the memo yet, but soon we’ll have chilly temperatures that are great for lovely layered looks. Here are a few items you can add to your wardrobe and accessories to enhance your style this season! Warm Wrap and Soft …
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Cracker Barrel Company Life and Culture

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Cracker Barrel Frequently Asked Questions

  • When was Cracker Barrel founded?

    Cracker Barrel was founded in 1970.

  • Who are Cracker Barrel key executives?

    Cracker Barrel's key executives are Sandra B. Cochran, Doug Couvillion and Laura Daily.

  • How many employees does Cracker Barrel have?

    Cracker Barrel has 73,000 employees.

  • What is Cracker Barrel revenue?

    Latest Cracker Barrel annual revenue is $3 b.

  • What is Cracker Barrel revenue per employee?

    Latest Cracker Barrel revenue per employee is $41.5 k.

  • Who are Cracker Barrel competitors?

    Competitors of Cracker Barrel include Luby's, Papa John's International and Darden Restaurants.

  • Where are Cracker Barrel offices?

    Cracker Barrel has an office in Lebanon.

  • How many offices does Cracker Barrel have?

    Cracker Barrel has 1 office.