OverviewSuggest Edit

Cracker Barrel Old Country Store is a company that operates a chain of combined gift stores and restaurants. Its concept consists of a trademarked rustic old country-store design offering a full-service restaurant menu that features home-style country food and a variety of decorative and functional items such as rocking chairs, holiday and seasonal gifts, toys, apparel, cookware, and foods.

HQLebanon, TN, US
Employee Ratings3.4
Overall CultureB

Latest Updates

Employees (est.) (Aug 2019)73,000
Job Openings4,803
Revenue (FY, 2019)$3.1 B(+2%)
Share Price (Jul 2021)$137.8(-2%)
Cybersecurity ratingCMore

Key People/Management at Cracker Barrel

Sandra B. Cochran

Sandra B. Cochran

President and Chief Executive Officer
Doug Couvillion

Doug Couvillion

Senior Vice President and Interim Chief Financial Officer
Laura Daily

Laura Daily

Senior Vice President, Retail
Michael Hackney

Michael Hackney

Senior Vice President, Restaurant and Retail Operations
Bruce Hoffmeister

Bruce Hoffmeister

Senior Vice President and Chief Information Officer
Donna L. Roberts

Donna L. Roberts

Vice President, Chief Human Resources Officer
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Cracker Barrel Office Locations

Cracker Barrel has an office in Lebanon
Lebanon, TN, US (HQ)
305 Hartmann Dr
Lebanon, TN, US
PO Box 787
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Cracker Barrel Financials and Metrics

Cracker Barrel Revenue

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Cracker Barrel's revenue was reported to be $3.07 b in FY, 2019 which is a 1.4% increase from the previous period.

Revenue (Q3, 2021)


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Market capitalization (28-Jul-2021)


Closing stock price (28-Jul-2021)


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Cracker Barrel's current market capitalization is $3.3 b.
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Cracker Barrel Operating Metrics

FY, 2017Q1, 2018Q2, 2018Q3, 2018FY, 2018Q1, 2019Q2, 2019Q3, 2019FY, 2019Q1, 2020Q2, 2020



Locations (Cracker Barrel Old Country)


Locations (Holler & Dash)


Locations (Maple Street Biscuit Company)

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Cracker Barrel Acquisitions / Subsidiaries

Company NameDateDeal Size
Maple Street Biscuit CompanyOctober 10, 2019$36 m
Logan's RoadhouseFebruary 16, 1999$188.04 m
Carmine's Prime MeatsApril 01, 1998$13 m
CBOCS Distribution, Inc.
CBOCS Properties, Inc.
CBOCS West, Inc.
Rocking Chair, Inc.

Cracker Barrel Revenue Breakdown

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Cracker Barrel revenue breakdown by business segment: 19.2% from Retail and 80.8% from Restaurant

Cracker Barrel Cybersecurity Score

Cybersecurity ratingPremium dataset



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Cracker Barrel Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset


out of 100

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Cracker Barrel Online and Social Media Presence

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Cracker Barrel Company Culture

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Cracker Barrel News and Updates

P&Z approves alcohol permit for Cracker Barrel

Cracker Barrel received unanimous approval of its request for a Specific Use Designation With Term for the sale of all alcoholic beverages for onsite consumption at its restaurant at 3108 N. Loop 250 West.

Cracker Barrel Announces Pricing Of $275 Million Private Offering Of Convertible Senior Notes Due 2026

LEBANON, Tenn., June 16, 2021 /PRNewswire/ -- Cracker Barrel Old Country Store, Inc. ("Cracker Barrel" or the "Company") (Nasdaq: CBRL), today announced the pricing of its offering of $275 million aggregate principal amount of 0.625% convertible senior notes due 2026 (the "notes") in a...

Cracker Barrel stock rallies after big profit beat, dividend restarted

Shares of Cracker Barrel Old Country Store Inc. jumped 1.9% in premarket trading Tuesday, after the restaurant and retail company reported a big fiscal third-quarter profit beat and restarted its dividend program, with a $1.00 per share quarterly payout. The company swung to net income of $33.5 mil…

Cracker Barrel looking to hire 400 employees in Louisville

Ahead of summer, Cracker Barrel Old Country Store is hoping to hire 400 new employees for 13 stores across Louisville.

Cracker Barrel Old Country Store® Appoints Chip Wade to its Board of Directors

Cracker Barrel Old Country Store® (Nasdaq: CBRL) today announced that Darryl "Chip" Wade, 58, has been appointed to the company's Board of Directors, effective immediately.

I Still Love Simon Property, Omnicom, and Cracker Barrel After Earnings

This week I'm featuring three stocks from my “See Through the Dip” series that recently reported earnings.
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Cracker Barrel Blogs

Stories ‘Round the Barrel: Miranda, the Singing Server

If you haven’t heard of Miranda Joy Willmore yet, get ready…Because she is about to blow your socks off! Miranda has been part of our Cracker Barrel family for nearly 20 years, serving guests with smiles and songs in the Marion, IL store. She was recently thrust into the national spotlight when a gu…

Stories ‘Round the Barrel: A Real Lifesaver

We love stories…They’re an integral part of who we are. Back when there were country stores, crackers used to be delivered to the stores in barrels and people used to gather ‘round a cracker barrel to tell stories. They were the original water cooler. Our restaurants are meant to help people reconne…

Layered Summer Cornbread Salad

When it comes to creating the ultimate picnic table spread, let’s face it, presentation is everything. And if you’re tasked with bringing something to the summer potluck, wouldn’t it be amazing to have “that” dish that everybody talks about? Our Layered Summer Cornbread Salad is both a surprise for …

Summer Squash Cornbread Pie

Ah, summer!  Pool parties, backyard BBQs, sunshine, and fresh air. Reconnecting with family and friends – finally! Here’s your chance to show off all those mad cooking skills you mastered during quarantine with exciting new dishes and flavor combinations for your friends. Summer is also a great time…

Strawberry Mason Jar Cobblers

Who doesn’t love mason jars? They’re trendy, fun, and create a perfectly portion-controlled dessert that everybody can enjoy. Just in time for summer, these charming Strawberry Mason Jar Cobblers are just the right size for an irresistible ending to a family meal or outdoor cookout with friends. Str…

Blackberry Jam Hand Pies

There’s something about summertime that’s just right for making a pie. Just imagine a scrumptious blackberry pie sitting on the window sill, the aroma traveling through the warm air, just inviting you to taste it. Now imagine it being so perfectly portable that you can pop it into your mouth. Your o…
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Cracker Barrel Frequently Asked Questions

  • When was Cracker Barrel founded?

    Cracker Barrel was founded in 1969.

  • Who are Cracker Barrel key executives?

    Cracker Barrel's key executives are Sandra B. Cochran, Doug Couvillion and Laura Daily.

  • How many employees does Cracker Barrel have?

    Cracker Barrel has 73,000 employees.

  • What is Cracker Barrel revenue?

    Latest Cracker Barrel annual revenue is $3.1 b.

  • What is Cracker Barrel revenue per employee?

    Latest Cracker Barrel revenue per employee is $42.1 k.

  • Who are Cracker Barrel competitors?

    Competitors of Cracker Barrel include IHOP, Brinker and The Cheesecake Factory.

  • Where is Cracker Barrel headquarters?

    Cracker Barrel headquarters is located at 305 Hartmann Dr, Lebanon.

  • Where are Cracker Barrel offices?

    Cracker Barrel has an office in Lebanon.

  • How many offices does Cracker Barrel have?

    Cracker Barrel has 2 offices.