Coherent Path

OverviewSuggest Edit

Coherent Path’s science-driven personalization empowers retailers to build meaningful relationships with their customers – increasing revenue and differentiating their brand today, while maximizing lifetime value. We go far beyond first-generation recommendation tools by helping retailers identify the best path ahead for each customer. Using this groundbreaking approach, retailers of all sizes can personalize the customer journey through any channel with multi-step offers that increase revenue, drive engagement, and inspire loyalty.

TypePrivate
Founded2012
HQBoston, US
Websitecoherentpath.com

Latest Updates

Employees (est.) (Mar 2020)29

Key People/Management at Coherent Path

James Glover

James Glover

President & Cofounder
Greg Leibon

Greg Leibon

CTO & Cofounder
Max Busselle

Max Busselle

VP, Sales
Jared Chase

Jared Chase

VP, Customer Success
Rob Lane

Rob Lane

VP, Business Development
Vicki Hochman

Vicki Hochman

Director of Finance
Show more

Coherent Path Office Locations

Coherent Path has offices in Boston and Toronto
Boston, US (HQ)
123 N Washington St #4n
Toronto, CA
262 171 E Liberty St
Show all (2)

Coherent Path Financials and Metrics

Summary Metrics

Founding Date

2012

Coherent Path total Funding

$7 m

Coherent Path latest funding size

$6.25 m

Time since last funding

6 years ago

Coherent Path investors

Coherent Path's latest funding round in June 2014 was reported to be $6.3 m. In total, Coherent Path has raised $7 m
Show all financial metrics

Coherent Path Online and Social Media Presence

Embed Graph

Coherent Path Blogs

Campaigning Through Crisis: How Email Can Demonstrate Personalized Compassion in Uncertain Times

The whole world seems to have turned upside down over the past few weeks. Every morning, we wake up to news bulletins about tighter travel restrictions, overloaded health facilities, and stores in our own neighborhoods running out of daily staples like sanitary supplies and drinking water. Major mus…

Why Individualized Journeys Are the Next Step in Content Personalization

What’s the number-one factor that distinguishes a successful email campaign from an underperforming flop? It’s not the percentage of promotional offers you send, or the depth of the discounts you offer — or even the precision with which you pre-plan your audience segments. Above all else, our resear…

3 Ways Personalized Email Content Boosts your Marketing ROI and Customer Engagement

As we had previously covered in our recent article, Standout Email Marketing Stats of 2019, an incredible 293.6 billion emails were sent and received per day last year. That’s a whole lot of white noise for you to cut through in order to engage your audience. Therefore, it’s critical that you implem…

The Death of Customer Personas: Why Individual Personalization Is the Future of Email Marketing

The past ten years have witnessed a flurry of evolution in digital marketing. Instead of building up vague pictures of customer segments based on third-party research, we’re now able to target campaigns toward subscribers with specific attributes — and adapt our approaches in response to their behav…

How to Craft a Personalized Email Campaign That Stays True to Your Brand’s Voice

The bigger your audience grows, the more challenging personalization becomes. Back when your business was just starting out, you might’ve had time to craft individual messages for every customer — but as your audience climbs into the thousands, and even the millions, that approach quickly becomes im…

Standout Email Marketing Stats of 2019

As we enter a new decade, it is apparent that digital marketers have more platforms than ever to reach their customers on. But even with all these new platforms and tools, email is still the ideal channel to deliver personalized content and relevant customer experiences. We have gathered a great lis…
Show more

Coherent Path Frequently Asked Questions

  • When was Coherent Path founded?

    Coherent Path was founded in 2012.

  • Who are Coherent Path key executives?

    Coherent Path's key executives are James Glover, Greg Leibon and Max Busselle.

  • How many employees does Coherent Path have?

    Coherent Path has 29 employees.

  • Who are Coherent Path competitors?

    Competitors of Coherent Path include Dotdigital, Splio and SendGrid.

  • Where is Coherent Path headquarters?

    Coherent Path headquarters is located at 123 N Washington St #4n, Boston.

  • Where are Coherent Path offices?

    Coherent Path has offices in Boston and Toronto.

  • How many offices does Coherent Path have?

    Coherent Path has 2 offices.