Lasso CRM is CRM software for home builders, real estate developers, and sales agencies developed by ECI Software Solutions. It helps users manage different aspects of the new home sales cycle to capture, track and nurture leads using such tools as marketing, sales, inventory, and contract management. Lasso caters to diverse residential developments including single-family and master-planned communities, urban high-rise condominiums, suburban townhomes, and global destination resorts.