Cherokee Inc. is a marketer and manager of a portfolio of fashion and lifestyle brands it owns or represents and related trademarks and other brands in multiple consumer product categories and sectors. The Company is engaged in marketing and licensing of brand names and trademarks for apparel, footwear and accessories. The Company owns several trademarks, including Cherokee, Liz Lange, Completely Me by Liz Lange, Hawk, Tony Hawk, Sideout, Sideout Sport, Carole Little, Saint Tropez-West, Chorus Line, All That Jazz and others. In addition to licensing its own brands, the Company assists other companies in identifying licensee or licensor for their brands or stores and partner with individuals to market and license their lifestyle brands. When representing brands, the Company offers a range of services, including marketing of brands, solicitation of licensees, contract negotiations, and administration and maintenance of license or distribution agreements.