Cherokee Inc. is a marketer and manager of a portfolio of fashion and lifestyle brands it owns or represents and related trademarks and other brands in multiple consumer product categories and sectors. The Company is engaged in marketing and licensing of brand names and trademarks for apparel, footwear and accessories. The Company owns several trademarks, including Cherokee, Liz Lange, Completely Me by Liz Lange, Hawk, Tony Hawk, Sideout, Sideout Sport, Carole Little, Saint Tropez-West, Chorus Line, All That Jazz and others. In addition to licensing its own brands, the Company assists other companies in identifying licensee or licensor for their brands or stores and partner with individuals to market and license their lifestyle brands. When representing brands, the Company offers a range of services, including marketing of brands, solicitation of licensees, contract negotiations, and administration and maintenance of license or distribution agreements.
Company Growth (employees)
Cypress, US
Size (employees)
51 (est)
Cherokee was founded in 1988 and is headquartered in Cypress, US

Cherokee Office Locations

Cherokee has offices in Cypress and Los Angeles
Cypress, US (HQ)
f 11125 Knott Ave
Los Angeles, US
600 5990 Sepulveda Blvd

Cherokee Financials and Metrics

Cherokee Financials

Cherokee's revenue was reported to be $40.6 m in FY, 2017

Revenue (FY, 2017)

40.6 m

Revenue growth (FY, 2016 - FY, 2017), %


Gross profit (FY, 2017)

35.5 m

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

(7.9 m)

EBIT (FY, 2017)

(3.4 m)

Market capitalization (17-Oct-2017)

30.5 m

Cash (28-Jan-2017)

8.4 m
Cherokee's current market capitalization is $30.5 m.
USDFY, 2014FY, 2015FY, 2016FY, 2017


34.7 m40.6 m

Revenue growth, %


Cost of goods sold

5.1 m

Gross profit

35.5 m
USDQ1, 2015Q2, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017


8.5 m8.1 m10.7 m8.5 m6.5 m

General and administrative expense

5.1 m5.4 m6.2 m5.7 m7.5 m

Operating expense total

5.1 m5.4 m6.2 m5.7 m7.5 m


3.1 m2.5 m4.3 m2.5 m(1.2 m)
USDFY, 2014FY, 2015FY, 2016FY, 2017


3.6 m7.6 m6.5 m8.4 m

Accounts Receivable

3.3 m


293 k431 k425 k1.6 m

Current Assets

10.5 m16.8 m15 m41.1 m
USDQ1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017


1.6 m4.1 m5 m8.9 m9.8 m5.7 m5.1 m6.6 m7.5 m

Current Assets

12.6 m13 m14.3 m20.3 m20.3 m15.4 m16.7 m15.7 m15.5 m


1.3 m1.4 m1.4 m1.2 m1.3 m1.2 m1.1 m1 m1.1 m


6 m
USDFY, 2014FY, 2015FY, 2016FY, 2017

Net Income

6.1 m9.8 m8.4 m(7.9 m)

Depreciation and Amortization

352 k571 k882 k912 k

Accounts Receivable

(3.3 m)


(241 k)
USDQ1, 2015Q2, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017

Net Income

3.6 m5.8 m3.6 m5.5 m7 m2.6 m4.1 m3.2 m

Depreciation and Amortization

206 k322 k353 k710 k1.1 m

Cash From Operating Activities

5.4 m8.8 m760 k5.4 m8.6 m

Purchases of PP&E

(292 k)(334 k)(44 k)(147 k)(366 k)
USDY, 2017


796.5 k

Financial Leverage

2.3 x
Show all financial metrics

Cherokee Market Value History

Traffic Overview of Cherokee

Cherokee Online and Social Media Presence

Cherokee News and Updates

Trump’s Interior Head’s Defense Of Confederate Monuments Is...Well, Weak

"It’s a slippery slope," says Ryan Zinke.

FCA: AutoPacific names Jeep® Grand Cherokee and Chrysler Pacifica Best-in-Class for 2017 Ideal Vehicle Awards

Automotive research group AutoPacific has named Jeep® Grand Cherokee and Chrysler Pacifica “Best in Class Ideal Mid-Size SUV” and “Best in Class Ideal Minivan” in their respective segments. Owners of the 2017 Jeep Grand Cherokee and Chrysler Pacifica indicated they are driving a vehicle that meets o…

These 10 Famous Cars Aren't Selling So Well Anymore (Prepare For A Few Surprises)

Well, I was surprised about a few of these.

5 Steps to Building Resilience

To stay focused and adaptive to changing surroundings, resilient leaders develop “strong backs” of mental determination, grit and hardiness. They also cultivate “soft fronts” comprised of emotional intelligence and agility. If these qualities do not describe you right now, there is good news. Resili…

America Spent Centuries Mistreating Native American Children. Trump Is Making It Worse.

A century ago, the U.S. government forced hundreds of thousands of Native American students to attend boarding schools where authorities shaved their heads, banned their traditional languages and gave them Western names. Today, these students still attend schools in crumbling buildings with white-w…

FCA US files for diesel vehicle certification

FCA US announced today it has formally filed an application for diesel vehicle emissions certification with the U.S. Environmental Protection Agency (EPA) and the California Air Resources Board (CARB) for its 2017 model year (MY) Jeep Grand Cherokee and Ram 1500 diesel vehicles. These vehicles featu…

Cherokee Company Life and Culture

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