Character Group

The Group is engaged in the design, development and international distribution of toys and games. In 2003 the Character Group made a strategic decision to develop its own products to market along side those sourced from our third party distributor partners. Today over 75% of all products marketed by the group are developed in-house. A major benefit of this strategy was the opening of international markets for our product, which is now sold in over 30 countries worldwide. The Group now has offices in London, Manchester, Hong Kong and China, and employs over 230 people.