Brafton, Incorporated is a content marketing agency, employing a diverse base of full-time, in-house journalists to write unique content for medium to enterprise size clients. Their services are targeted at companies looking to amplify their search engine optimization efforts, increase quality web traffic and encourage sharing of relevant, branded content via social media platforms. The delivery system of the content provided is generally through an XML feed that is at the client's discretion for implementation; news feeds, blogs, website landing pages and email campaigns are all common uses for the product. Additionally, Brafton has a social media component to their services through dedicated personnel to manage a client's Twitter and/or Facebook account(s) if they wish. In practice, Brafton's clients have captured strong ROI in the form of higher conversion rates, better qualified leads via organic traffic and heightened visitor/user engagement.