Blue Nile Competitors and Similar CompaniesClear all

Blue Nile's competitors and similar companies include Brilliant Earth, Tiffany & Co., Signet Jewelers, Charles & Colvard, Ritani and AUrate.

	Blue Nile Blue Nile is an online retailer of diamonds, engagement rings, and fine jewelry.	Brilliant Earth Brilliant Earth Group is a company providing fine jewelry.	Tiffany & Co. Tiffany & Co. is a multinational luxury jewelry and specialty retailer.	Signet Jewelers Signet Jewelers engages in the retail sale of diamond jewelry, watches, and other products.	Charles & Colvard Charles & Colvard is the original creator of moissanite gemstones used in engagement rings, wedding bands and other jewelry.	Ritani Ritani is a high-end jewelry brand engaged in providing online shopping experience and a selection of custom-made jewelry.	AUrate AUrate is a jewelry retailer.
Founding Date	Founding Date 1999	Founding Date 2021	Founding Date 1837	Founding Date 1950	Founding Date 1995	Founding Date 1999	Founding Date 2014
Type	Type Private	Type Public	Type Subsidiary	Type Public	Type Public	Type Private	Type Private
Tags	Tags Retail ecommerce jewellery luxury	Tags Retail accessories consumer goods jewellery luxury	Tags Retail accessories distribution jewellery luxury watches	Tags Retail accessories jewellery watches	Tags Manufacturing & Industrial Retail ecommerce jewellery luxury	Tags Retail ecommerce jewellery luxury	Tags Retail accessories ecommerce jewellery luxury
Locations	Locations Seattle, US HQ Dublin 2, IE	Locations San Francisco, US HQ Atlanta, US Austin, US Boston, US Chicago, US Dallas, US Denver, US see more	Locations New York, US HQ	Locations Akron, US HQ Melbourne, AU Sydney, AU Vienna, AT Abbotsford, CA Calgary, CA Edmonton, CA see more	Locations Morrisville, US HQ	Locations New York, US HQ White Plains, US	Locations New York, US HQ New York, US
Employees	Employees 1,230	Employees 345	Employees 10,4227% decrease	Employees 29,66037% increase	Employees 5119% decrease	Employees 555% decrease	Employees 3411% decrease
Valuation ($)	Valuation ($) N/A	Valuation ($) 163.2 m	Valuation ($) N/A	Valuation ($) 3.7 b	Valuation ($) 3.9 m	Valuation ($) N/A	Valuation ($) N/A
Financial
Revenue (est.)	Revenue (est.) $480.1m (FY, 2015)	Revenue (est.) $437.5m (FY, 2025)	Revenue (est.) $4.4b (FY, 2019)	Revenue (est.) $6.8b (FY, 2026)	Revenue (est.) $22m (FY, 2024)	Revenue (est.) N/A	Revenue (est.) N/A
Cost of goods	Cost of goods $387.7m (FY, 2015)	Cost of goods $186m (FY, 2025)	Cost of goods $1.7b (FY, 2019)	Cost of goods $4.1b (FY, 2026)	Cost of goods $16.8m (FY, 2024)	Cost of goods N/A	Cost of goods N/A
Gross profit	Gross profit $92.3m (FY, 2015)	Gross profit $251.5m (FY, 2025)	Gross profit $2.8b (FY, 2019)	Gross profit $2.7b (FY, 2026)	Gross profit $5.2m (FY, 2024)	Gross profit N/A	Gross profit N/A
Net income	Net income $10.5m (FY, 2015)	Net income ($6.4m) (FY, 2025)	Net income $541.1m (FY, 2019)	Net income $294.4m (FY, 2026)	Net income ($14.4m) (FY, 2024)	Net income N/A	Net income N/A
Operating ⚠
Stores	Stores N/A	Stores N/A	Stores 320 (Q3, 2020)	Stores 3.6 k (Q1, 2018)	Stores N/A	Stores N/A	Stores N/A
Funding
Latest funding round	Latest funding round $ 7m (about 23 years ago)	Latest funding round N/A	Latest funding round N/A	Latest funding round N/A	Latest funding round N/A	Latest funding round $ 15m (over 13 years ago)	Latest funding round $ 13m (almost 7 years ago)
Total funding raised	Total funding raised $ 62m	Total funding raised N/A	Total funding raised N/A	Total funding raised $ 625m	Total funding raised N/A	Total funding raised $ 15m	Total funding raised $ 15.6m