Bjorn Borg engages in the design, development, production, wholesale, and retail of underwear, sports apparel, footwear, bags, eyewear, and fragrances under the Björn Borg brand. It operates through Brand, Product Development, Wholesale, and Retail segments. The Company offers underwear for men, women, and children, as well as sleepwear, socks, functional athletic collections, and bras through independent retailers, apparel and sporting goods chains, department stores, Björn Borg stores, and online. It also provides sports apparel in performance and sportswear categories for women and men.