Betterment Competitors and Similar CompaniesClear all

Betterment's competitors and similar companies include Personal Capital and Acorns.
Betterment
Betterment
Betterment is a financial advisory firm that provides investment management services.
Personal Capital
Personal Capital
Personal Capital is an online investment advisory platform.
Acorns
Acorns
Acorns Grow is a fintech company that develops a saving and investing app.
Founding Date
Founding Date
2010
Founding Date
2009
Founding Date
2012
Type
Type
Private
Type
Private
Type
Private
Tags
Locations
Locations
New York, US HQ
Irving, US
Locations
Redwood City, US HQ
Atlanta, US
Chicago, US
Dallas, US
Dallas, US
New York, US
San Francisco, US
Locations
Irvine, US HQ
Employees
Employees
5922% increase
Employees
1,6582% increase
Employees
5514% decrease
Valuation ($)
Valuation ($)
800 m
Valuation ($)
N/A
Valuation ($)
860 m

Operating

Assets Under Management
Assets Under Management
$32b (Mar, 2023)
Assets Under Management
$3.4b (Dec, 2016)
Assets Under Management
N/A
Customers
Customers
775 k (Mar, 2023)
Customers
N/A
Customers
10 m (Apr, 2023)

Funding

Latest funding round
Latest funding round
$ 70m (almost 9 years ago)
Latest funding round
$ 50m (over 7 years ago)
Latest funding round
N/A
Total funding raised
Total funding raised
$ 275m
Total funding raised
$ 265.3m
Total funding raised
$ 277m
For sources of this data, please see the company profile

View Company Profiles

Personal Capital
HQ
Redwood City, US
Employees
1,658↑ 2% increase

Personal Capital is an online investment advisory platform.

View company
Acorns
HQ
Irvine, US
Employees
551↓ 4% decrease

Acorns Grow is a fintech company that develops a saving and investing app.

View company