Betgenius is a world leader in sports betting and gaming software. We design, build and implement innovative technologies that power leading international bookmakers, lottery operators and casinos. Our sophistication lies in our software’s capability, which delivers effective and efficient, intelligence led, products. Sportsbook Management Our innovative sportsbook management system provides a turnkey solution for bookmakers, from event and market creation through to odds compilation, line management and rapid resulting. The Betgenius system provides a flexible solution that significantly reduces operational costs whilst increasing turnover and margin. Betgenius’ dedicated team of experts use our proprietary software to: • Trade in-play events 24/7, 365 days a year. • Support our clients with dedicated settings, margins, odds ladders and trading rules at competition or event level. • Result all markets for in-play and post-event and to instantly credit winnings to customer accounts. Our analysts in our data centre in Tallinn, Estonia, generate and aggregate live data on thousands of concurrent global sporting events and analyse this information against a database of over five million concurrent odds. Connextra With over 12 billion impressions delivered every month and a conversion rate over four times better than its competitors, Connextra is the gaming industry’s top performing online and mobile ad marketing tool. Connextra provides clients with a highly targeted and cost effective approach to customer acquisition which includes individual behaviour tracking to deliver tailor made ‘prospecting’ and ‘re-targeting’ campaigns. Betsteam Our live Scorecentres across soccer, tennis and basketball, powered by Betstream, enhance customer engagement and increase betting volumes. Our custom designed apps deliver a seamless customer experience, managed by a single, easy to use platform giving bookmakers complete control.
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London, GB
Size (employees)
123 (est)
Betgenius was founded in 2000 and is headquartered in London, GB
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Betgenius Office Locations

Betgenius has an office in London
London, GB (HQ)
25 Soho Square
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Betgenius Financials and Metrics

Summary Metrics

Founding Date

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Betgenius Financials

Betgenius's revenue was reported to be £26.92 m in FY, 2016 which is a 67.9% increase from the previous period.

Revenue (FY, 2016)

26.9 m

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

18.3 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

1.9 m

EBITDA (FY, 2016)

6.2 m

EBIT (FY, 2016)

1.4 m

Cash (31-Dec-2016)

1 m
GBPFY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


4.9 m4.4 m5.7 m6.9 m8.5 m10.5 m12 m14.8 m16 m26.9 m

Revenue growth, %


Cost of goods sold

660.6 k936.3 k1.6 m1.7 m2 m2.4 m3.3 m4.5 m3.9 m8.6 m

Gross profit

4.2 m3.5 m4.1 m5.3 m6.4 m8 m8.7 m10.3 m12.2 m18.3 m
GBPFY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


200.3 k147 k194 k117.4 k897.1 k317.3 k598.7 k483 k1.1 m1 m

Accounts Receivable

284.2 k587.1 k648.4 k1.4 m1.3 m1.9 m2 m2.6 m2.9 m4.7 m

Current Assets

960 k1.7 m2.7 m1.9 m2.8 m3.7 m4.2 m5.7 m11.1 m19.8 m


211 k139.5 k190.1 k317.6 k425.9 k720.7 k730.1 k1 m850.4 k1.1 m
GBPFY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(422.7 k)(849.4 k)(148.3 k)(139 k)129.2 k1.4 m633.1 k1.2 m(521.8 k)1.9 m

Cash From Operating Activities

(111.1 k)3.7 m3.9 m3.6 m4.7 m

Cash From Financing Activities

244.1 k121 k(325 k)(71.2 k)(128.6 k)

Net Change in Cash

(207.5 k)910.7 k(579.8 k)281.4 k(115.6 k)
GBPY, 2016


161.1 k

Financial Leverage

6 x
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Betgenius Online and Social Media Presence

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