OverviewSuggest Edit

Betgenius is a world leader in sports betting and gaming software. We design, build and implement innovative technologies that power leading international bookmakers, lottery operators and casinos. Our sophistication lies in our software’s capability, which delivers effective and efficient, intelligence led, products. Sportsbook Management Our innovative sportsbook management system provides a turnkey solution for bookmakers, from event and market creation through to odds compilation, line management and rapid resulting. The Betgenius system provides a flexible solution that significantly reduces operational costs whilst increasing turnover and margin. Betgenius’ dedicated team of experts use our proprietary software to: • Trade in-play events 24/7, 365 days a year. • Support our clients with dedicated settings, margins, odds ladders and trading rules at competition or event level. • Result all markets for in-play and post-event and to instantly credit winnings to customer accounts. Our analysts in our data centre in Tallinn, Estonia, generate and aggregate live data on thousands of concurrent global sporting events and analyse this information against a database of over five million concurrent odds. Connextra With over 12 billion impressions delivered every month and a conversion rate over four times better than its competitors, Connextra is the gaming industry’s top performing online and mobile ad marketing tool. Connextra provides clients with a highly targeted and cost effective approach to customer acquisition which includes individual behaviour tracking to deliver tailor made ‘prospecting’ and ‘re-targeting’ campaigns. Betsteam Our live Scorecentres across soccer, tennis and basketball, powered by Betstream, enhance customer engagement and increase betting volumes. Our custom designed apps deliver a seamless customer experience, managed by a single, easy to use platform giving bookmakers complete control.
TypePrivate
Founded2000
HQLondon, GB
Websitebetgenius.com

Latest Updates

Employees (est.) (Jan 2021)33(+4%)
Revenue (FY, 2018)£50.9 M(+22%)
Cybersecurity ratingBMore

Betgenius Office Locations

Betgenius has an office in London
London, GB (HQ)
25 Soho Square
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Betgenius Financials and Metrics

Summary Metrics

Founding Date

2000
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Betgenius Revenue

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Betgenius's revenue was reported to be £50.93 m in FY, 2018
GBP

Revenue (FY, 2018)

50.9m

Gross profit (FY, 2018)

40.1m

Gross profit margin (FY, 2018), %

78.8%

Net income (FY, 2018)

(9.2m)

EBIT (FY, 2018)

(9.4m)

Cash (31-Dec-2018)

1.8m
GBPFY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

1.0m3.6m4.9m4.4m5.7m6.9m8.5m10.5m12.0m14.8m16.0m26.9m42.1m50.9m

Revenue growth, %

23%8%68%

Cost of goods sold

202.6k1.0m660.6k936.3k1.6m1.7m2.0m2.4m3.3m4.5m3.9m8.6m10.6m10.8m

Gross profit

825.7k2.5m4.2m3.5m4.1m5.3m6.4m8.0m8.7m10.3m12.2m18.3m31.5m40.1m
GBPFY, 2001FY, 2002FY, 2003FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

62.4k42.1k69.7k155.8k614.8k569.2k200.3k147.0k194.0k117.4k897.1k317.3k598.7k483.0k1.1m1.0m782.0k1.8m

Accounts Receivable

90.2k898.8k284.2k587.1k648.4k1.4m1.3m1.9m2.0m2.6m2.9m4.7m8.6m7.5m

Inventories

Current Assets

67.7k121.5k170.4k434.8k905.3k1.7m960.0k1.7m2.7m1.9m2.8m3.7m4.2m5.7m11.1m19.8m26.3m41.0m
GBPFY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

387.6k919.9k(422.7k)(849.4k)(148.3k)(139.0k)129.2k1.4m633.1k1.2m(521.8k)1.9m(1.6m)

Cash From Operating Activities

(111.1k)3.7m3.9m3.6m4.7m

Cash From Financing Activities

244.1k121.0k(325.0k)(71.2k)(128.6k)

Net Change in Cash

(207.5k)910.7k(579.8k)281.4k(115.6k)
GBPFY, 2001

Financial Leverage

1.3 x
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Betgenius Cybersecurity Score

Cybersecurity ratingPremium dataset

B

81/100

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Betgenius Online and Social Media Presence

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Betgenius News and Updates

Update on Sportradar's Claim in the Competition Appeal Tribunal Against Football DataCo and BetGenius

LONDON, Dec. 3, 2020 /PRNewswire/ -- Sportradar, the leading global provider of sports betting and sports entertainment products and services, is today pleased to confirm that the Competition Appeal Tribunal has entirely dismissed the applications made by Football DataCo and BetGenius to...

Betgenius Blogs

Grupo Caliente and Genius Sports Group expand partnership with official data and streaming deal

Mexico’s market leading gaming operator will offer Genius’ entire portfolio of official live sports data and thousands of global live streams, building on in-game trading content Grupo Caliente, has expanded...

Genius Sports Group Announces Filing of a Registration Statement on Form F-4 in Connection with its Proposed Business Combination with dMY Technology Group, Inc. II and Reaffirms its Full Year 2020 Projections

LONDON & NEW YORK — Genius Sports Group Limited (“GSG” or the “Company”), a leading provider of sports data and technology powering the sports, betting and media ecosystem, today announced the...

Genius Sports Group Acquires Sportzcast Inc, a Leading U.S. Scoreboard Data Company

Acquisition of synergistic technology deepens GSG’s reach with sports leagues and federations to drive growth across data, streaming and media Sportzcast’s proprietary “Scorebot” system delivers real-time official game data directly...

German Tennis Federation selects Genius Sports Group for exclusive data and streaming partnership

DTB partners with global leader in sports data technology to expand German tennis worldwide The German Tennis Federation (DTB), the national governing body of the sport, has formed an exclusive...

Beach Soccer Worldwide selects Genius Sports Group as Official Betting Data & Video Partner

Long-term exclusive partnership to connect Beach Soccer Worldwide with sportsbooks around the world Genius Sports Group, the leading provider of sports data and technology powering the sports, betting and media...

The American Hockey League selects Genius Sports Group as exclusive Official Data & Streaming Partner for betting

AHL joins Genius Sports Group’s rapidly expanding network of US sports and betting partners The American Hockey League (AHL), the main development league for the NHL, has formed a long-term...
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Betgenius Frequently Asked Questions

  • When was Betgenius founded?

    Betgenius was founded in 2000.

  • How many employees does Betgenius have?

    Betgenius has 33 employees.

  • What is Betgenius revenue?

    Latest Betgenius annual revenue is £50.9 m.

  • What is Betgenius revenue per employee?

    Latest Betgenius revenue per employee is £1.5 m.

  • Who are Betgenius competitors?

    Competitors of Betgenius include Singapore Pools, Golden Entertainment and Penn National Gaming.

  • Where is Betgenius headquarters?

    Betgenius headquarters is located at 25 Soho Square, London.

  • Where are Betgenius offices?

    Betgenius has an office in London.

  • How many offices does Betgenius have?

    Betgenius has 1 office.