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Betgenius is a world leader in sports betting and gaming software. We design, build and implement innovative technologies that power leading international bookmakers, lottery operators and casinos. Our sophistication lies in our software’s capability, which delivers effective and efficient, intelligence led, products. Sportsbook Management Our innovative sportsbook management system provides a turnkey solution for bookmakers, from event and market creation through to odds compilation, line management and rapid resulting. The Betgenius system provides a flexible solution that significantly reduces operational costs whilst increasing turnover and margin. Betgenius’ dedicated team of experts use our proprietary software to: • Trade in-play events 24/7, 365 days a year. • Support our clients with dedicated settings, margins, odds ladders and trading rules at competition or event level. • Result all markets for in-play and post-event and to instantly credit winnings to customer accounts. Our analysts in our data centre in Tallinn, Estonia, generate and aggregate live data on thousands of concurrent global sporting events and analyse this information against a database of over five million concurrent odds. Connextra With over 12 billion impressions delivered every month and a conversion rate over four times better than its competitors, Connextra is the gaming industry’s top performing online and mobile ad marketing tool. Connextra provides clients with a highly targeted and cost effective approach to customer acquisition which includes individual behaviour tracking to deliver tailor made ‘prospecting’ and ‘re-targeting’ campaigns. Betsteam Our live Scorecentres across soccer, tennis and basketball, powered by Betstream, enhance customer engagement and increase betting volumes. Our custom designed apps deliver a seamless customer experience, managed by a single, easy to use platform giving bookmakers complete control.
TypePrivate
Founded2000
HQLondon, GB
Websitebetgenius.com

Latest Updates

Employees (est.) (Apr 2021)30
Revenue (FY, 2018)£50.9 M(+22%)
Cybersecurity ratingBMore

Betgenius Office Locations

Betgenius has an office in London
London, GB (HQ)
25 Soho Square
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Betgenius Financials and Metrics

Summary Metrics

Founding Date

2000
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Betgenius Revenue

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Betgenius's revenue was reported to be £50.93 m in FY, 2018
GBP

Revenue (FY, 2018)

50.9m

Gross profit (FY, 2018)

40.1m

Gross profit margin (FY, 2018), %

78.8%

Net income (FY, 2018)

(9.2m)

EBIT (FY, 2018)

(9.4m)

Cash (31-Dec-2018)

1.8m
GBPFY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

1.0m3.6m4.9m4.4m5.7m6.9m8.5m10.5m12.0m14.8m16.0m26.9m42.1m50.9m

Revenue growth, %

23%8%68%

Cost of goods sold

202.6k1.0m660.6k936.3k1.6m1.7m2.0m2.4m3.3m4.5m3.9m8.6m10.6m10.8m

Gross profit

825.7k2.5m4.2m3.5m4.1m5.3m6.4m8.0m8.7m10.3m12.2m18.3m31.5m40.1m
GBPFY, 2001FY, 2002FY, 2003FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

62.4k42.1k69.7k155.8k614.8k569.2k200.3k147.0k194.0k117.4k897.1k317.3k598.7k483.0k1.1m1.0m782.0k1.8m

Accounts Receivable

90.2k898.8k284.2k587.1k648.4k1.4m1.3m1.9m2.0m2.6m2.9m4.7m8.6m7.5m

Inventories

Current Assets

67.7k121.5k170.4k434.8k905.3k1.7m960.0k1.7m2.7m1.9m2.8m3.7m4.2m5.7m11.1m19.8m26.3m41.0m
GBPFY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

387.6k919.9k(422.7k)(849.4k)(148.3k)(139.0k)129.2k1.4m633.1k1.2m(521.8k)1.9m(1.6m)

Cash From Operating Activities

(111.1k)3.7m3.9m3.6m4.7m

Cash From Financing Activities

244.1k121.0k(325.0k)(71.2k)(128.6k)

Net Change in Cash

(207.5k)910.7k(579.8k)281.4k(115.6k)
GBPFY, 2001

Financial Leverage

1.3 x
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Betgenius Cybersecurity Score

Cybersecurity ratingPremium dataset

B

81/100

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Betgenius Online and Social Media Presence

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Betgenius News and Updates

Update on Sportradar's Claim in the Competition Appeal Tribunal Against Football DataCo and BetGenius

LONDON, Dec. 3, 2020 /PRNewswire/ -- Sportradar, the leading global provider of sports betting and sports entertainment products and services, is today pleased to confirm that the Competition Appeal Tribunal has entirely dismissed the applications made by Football DataCo and BetGenius to...

Betgenius Blogs

Pro Pickleball Tour signs official data and video partnership with Genius Sports to accelerate global growth

New long-term exclusive partnership will connect the Professional Tour of Pickleball with new audiences worldwide  The Professional Pickleball Association (PPA), the professional tour for the sport of pickleball for men...

Genius Sports Announces Pricing of Upsized Public Offering of Ordinary Shares

Genius Sports Limited (NYSE: GENI) (“Genius Sports” or “the Company”), today announced the upsizing and pricing of the underwritten public offering of 22,000,000 ordinary shares, consisting of 13,000,000 shares being...

Genius Sports Announces Proposed Public Offering of Ordinary Shares

Genius Sports Limited (NYSE: GENI) (“Genius Sports” or “the Company”), today announced that it has commenced an underwritten public offering of 20,000,000 ordinary shares, consisting of 12,000,000 shares being offered...

Genius Sports Named ‘Acquisition & Retention Partner of the Year’ at EGR North America Awards

Leading online gaming industry publication awards top honor to Genius Sports for driving U.S. sportsbook marketing performance. LONDON & NEW YORK — Genius Sports Limited (NYSE:GENI) (“Genius” or “GSL”) the...

Genius Sports Reports Strong First Quarter 2021 Results, Raises Full-Year 2021 Revenue Guidance By 35%

Q1 revenue increased 52% year-over-year to $53.7m First quarter group Adj. EBITDA up 414% year-over year to $9.3m (net loss of $5.3m) Raised FY2021 group revenue guidance from $190m to...
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Betgenius Frequently Asked Questions

  • When was Betgenius founded?

    Betgenius was founded in 2000.

  • How many employees does Betgenius have?

    Betgenius has 30 employees.

  • What is Betgenius revenue?

    Latest Betgenius annual revenue is £50.9 m.

  • What is Betgenius revenue per employee?

    Latest Betgenius revenue per employee is £1.7 m.

  • Who are Betgenius competitors?

    Competitors of Betgenius include Penn National Gaming, GVC Holdings and Singapore Pools.

  • Where is Betgenius headquarters?

    Betgenius headquarters is located at 25 Soho Square, London.

  • Where are Betgenius offices?

    Betgenius has an office in London.

  • How many offices does Betgenius have?

    Betgenius has 1 office.