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Betgenius is a world leader in sports betting and gaming software. We design, build and implement innovative technologies that power leading international bookmakers, lottery operators and casinos. Our sophistication lies in our software’s capability, which delivers effective and efficient, intelligence led, products. Sportsbook Management Our innovative sportsbook management system provides a turnkey solution for bookmakers, from event and market creation through to odds compilation, line management and rapid resulting. The Betgenius system provides a flexible solution that significantly reduces operational costs whilst increasing turnover and margin. Betgenius’ dedicated team of experts use our proprietary software to: • Trade in-play events 24/7, 365 days a year. • Support our clients with dedicated settings, margins, odds ladders and trading rules at competition or event level. • Result all markets for in-play and post-event and to instantly credit winnings to customer accounts. Our analysts in our data centre in Tallinn, Estonia, generate and aggregate live data on thousands of concurrent global sporting events and analyse this information against a database of over five million concurrent odds. Connextra With over 12 billion impressions delivered every month and a conversion rate over four times better than its competitors, Connextra is the gaming industry’s top performing online and mobile ad marketing tool. Connextra provides clients with a highly targeted and cost effective approach to customer acquisition which includes individual behaviour tracking to deliver tailor made ‘prospecting’ and ‘re-targeting’ campaigns. Betsteam Our live Scorecentres across soccer, tennis and basketball, powered by Betstream, enhance customer engagement and increase betting volumes. Our custom designed apps deliver a seamless customer experience, managed by a single, easy to use platform giving bookmakers complete control.
HQLondon, GB

Latest Updates

Employees (est.) (Apr 2021)30
Revenue (FY, 2018)£50.9 M(+22%)
Cybersecurity ratingBMore

Betgenius Office Locations

Betgenius has an office in London
London, GB (HQ)
25 Soho Square
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Betgenius Financials and Metrics

Summary Metrics

Founding Date

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Betgenius Revenue

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Betgenius's revenue was reported to be £50.93 m in FY, 2018

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Financial Leverage

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Betgenius Cybersecurity Score

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Betgenius Online and Social Media Presence

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Betgenius News and Updates

Update on Sportradar's Claim in the Competition Appeal Tribunal Against Football DataCo and BetGenius

LONDON, Dec. 3, 2020 /PRNewswire/ -- Sportradar, the leading global provider of sports betting and sports entertainment products and services, is today pleased to confirm that the Competition Appeal Tribunal has entirely dismissed the applications made by Football DataCo and BetGenius to...

Betgenius Blogs

Genius Sports unveils new brand identity ahead of NYSE listing

Genius Sports Group, the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media, announced today that the business’ full portfolio of solutions will...

The next chapter starts here

It’s been a transformational few months for all of us here at Genius Sports and, as we near our NYSE listing date, there’s just about time to fit in one...

National Football League Taps Genius Sports Group As Exclusive Distributor of Official League Data

Genius Sports Group to distribute NFL’s play-by-play, betting, and Next Gen Stats data feeds to global media and gaming markets The National Football League (NFL) and Genius Sports Group (“GSG” or...

Peruvian Football Federation launches new official data strategy in partnership with Genius Sports Group

Official match statistics to power enhanced fan engagement platforms for soccer fans in Peru and worldwide The Peruvian Football Federation (FPF), the national governing body of the sport, has selected...

Genius Sports Group appoints Rob Pietroforte as Director of M&A

Former Raine executive to lead mergers and acquisitions activity in the US and worldwide Genius Sports Group (“GSG” or “Genius”), a leading provider of sports data and technology powering the...
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Betgenius Frequently Asked Questions

  • When was Betgenius founded?

    Betgenius was founded in 2000.

  • How many employees does Betgenius have?

    Betgenius has 30 employees.

  • What is Betgenius revenue?

    Latest Betgenius annual revenue is £50.9 m.

  • What is Betgenius revenue per employee?

    Latest Betgenius revenue per employee is £1.7 m.

  • Who are Betgenius competitors?

    Competitors of Betgenius include Sbobet, Casino Nova Scotia and Station Casinos.

  • Where is Betgenius headquarters?

    Betgenius headquarters is located at 25 Soho Square, London.

  • Where are Betgenius offices?

    Betgenius has an office in London.

  • How many offices does Betgenius have?

    Betgenius has 1 office.