bet365 is the world's leading online gambling company and a driving force in the development of enterprise and Internet technology.

Established by Denise Coates CBE in 2001, we have rapidly grown into a global operation. We employ over 3,000 people and deliver an unrivalled online experience to more than 21 million customers in 18 languages.

Initially we began by offering online Sports Betting but a forward thinking Denise decided to focus the attention on In-Play betting. The gamble paid off and enabled us to forge our leadership position. In-Play has been fundamental to our success and remains the cornerstone of a business which, in 2014-15, saw £34.7 billion taken in Sports wagers – with up to 1.5 million markets on site at any one time.

Innovation continues to be our lifeblood. Driven by a shared vision to be the best in our industry, a technology team of over 600 people work in-house to provide the technological advances that enable us to maintain our leadership position.

Giving our teams the freedom to innovate is essential to our success. Our award-winning business has worked hard to cultivate a culture of creativity, where good ideas and a techno-entrepreneurial attitude are encouraged and rewarded.

Today, we continue to push technological boundaries and break new ground in software innovation.

Company Growth (employees)
Stoke-on-Trent, GB
Size (employees)
1,759 (est)+4%
Bet365 was founded in 2001 and is headquartered in Stoke-on-Trent, GB

Bet365 Office Locations

Bet365 has offices in Stoke-on-Trent, Stafford, Manchester, Staffordshire and in 3 other locations
Stoke-on-Trent, GB (HQ)
Media Way

Bet365 Metrics

Summary Metrics

Founding Date


Bet365 Financial Metrics

Revenue (2016)

£1.7 b

Revenue growth (2015-16), %


Gross profit

£1.4 b

Gross profit margin (2016), %

Bet365's revenue was reported to be £1.7 b in FY, 2016 which is a 5.3% increase from the previous period.
FY, 2014FY, 2015FY, 2016


£1.4 b£1.6 b£1.7 b

Revenue growth, %


Cost of goods sold

£232.6 m£235.8 m£222.4 m

Gross profit

£1.1 b£1.3 b£1.4 b

Gross profit Margin, %


Operating expense total

£926.3 m£928.6 m£974.2 m

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