OverviewSuggest Edit

bet365 is an online gambling company that offers comprehensive in-play services for its clients. The Company provides a range of betting opportunities for various sports, including football, horse racing, tennis, cricket, and basketball, as well as offers casino, games, poker, and bingo rooms online.

HQStoke-on-Trent, GB
Employee Ratings3.3

Latest Updates

Employees (est.) (Dec 2019)2,808(+2%)
Revenue (FY, 2018)£2.9 B(+26%)

bet365 Office Locations

bet365 has an office in Stoke-on-Trent
Stoke-on-Trent, GB (HQ)
bet365 House Media Way
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bet365 Financials and Metrics

Summary Metrics

Founding Date

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bet365 Revenue

bet365's revenue was reported to be £2.86 b in FY, 2018

Revenue (FY, 2018)


Gross profit (FY, 2018)


Gross profit margin (FY, 2018), %


Net income (FY, 2018)


EBITDA (FY, 2018)


EBIT (FY, 2018)


Cash (25-Mar-2018)

GBPFY, 2002FY, 2003FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018



Revenue growth, %


Cost of goods sold


Gross profit

GBPFY, 2002FY, 2003FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2018FY, 2017FY, 2018



Accounts Receivable


Prepaid Expenses



GBPFY, 2002FY, 2003FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Net Income




Accounts Payable


Cash From Operating Activities

GBPY, 2018



Financial Leverage

1.5 x
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bet365 Operating Metrics

FY, 2016FY, 2017

Total Customers

23.10 m30 m

Amounts Wagered

£37 b£46.95 b

Live Sporting Events Streamed

100 k140 k

Games Launched

214 540
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bet365 Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Basho TechnologiesAugust 25, 2017

bet365 Revenue Breakdown

Embed Graph

bet365 revenue breakdown by business segment: 5.5% from Football Club and Facilities and 94.5% from Sports and Gaming

bet365 Online and Social Media Presence

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bet365 News and Updates

Bet365 Sets Up DevOps Team to Progress Automation

Online gambling giant bet365 has set up a DevOps department into its existing business to progress automation and engineering principles that optimize monitoring, reporting, and self-diagnostics/healing. The company’s newly assembled DevOps team is running out of its technology business Hillside Tec…

Swedish Regulator Clears bet365, Three Other Operators of Taking Bets on Underage Athletes

Spelinspektionen cleared four gambling operators that were previously investigated for taking bets on the individual performance of underage athletes, a type of wagering activity that is prohibited under Sweden’s gambling law. The four locally licensed operators that landed in hot water earlier this…

Bet365 Launches Sports Betting Site in New Jersey

Bet365 is now live in New Jersey after strategically launching а locally licensed website ahead of the new NFL season, which kicks off on September 5. In a Thursday tweet, the online gambling operator said that its New Jersey website is going through a pre-live phase. The website allows US bettors t…

Bet365, PokerStars, Bwin among 8 Fined by Swedish Gambling Regulator

Spelinspektionen has fined eight more online gambling operators for Swedish gambling law compliance failures, the regulator said today in a statement issued on its website. The eight operators received a slap on the wrist by Sweden’s Gambling Authority for offering betting on sporting events that fe…

Bet365 Scales Down Gibraltar Business, Heads To Malta

After denying previous speculations, bet365 now confirms scaling down of Gibraltar operations and relocation to Malta over Brexit uncertainty Online gambling giant bet365 confirmed on Thursday that it has decided to scale down its operations in Gibraltar and relocate most of its business to Malta, c…

Bet365 Lands EML Prepaid Card Partnership in New Jersey

Bet365 secures reloadable prepaid program partnership ahead of New Jersey online sports betting launch this summer As bet365 is inching closer toward going live in New Jersey’s regulated sports betting field, the major British gambling operator has landed a strategic partnership that will aid it in …
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bet365 Frequently Asked Questions

  • When was bet365 founded?

    bet365 was founded in 2001.

  • How many employees does bet365 have?

    bet365 has 2,808 employees.

  • What is bet365 revenue?

    Latest bet365 annual revenue is £2.9 b.

  • What is bet365 revenue per employee?

    Latest bet365 revenue per employee is £1 m.

  • Who are bet365 competitors?

    Competitors of bet365 include Parx Casino, Empire Resorts and Snaitech.

  • Where is bet365 headquarters?

    bet365 headquarters is located at bet365 House Media Way, Stoke-on-Trent.

  • Where are bet365 offices?

    bet365 has an office in Stoke-on-Trent.

  • How many offices does bet365 have?

    bet365 has 1 office.