Belly is a universal loyalty program that offers exceptional rewards at the businesses you love, giving boring loyalty campaigns a good kick in the pants! Belly offers one customer loyalty card (and iPhone & Android App) to replace the rest. Earn a free cup of coffee at the joint down the street or the opportunity to name a sandwich at your local deli. For the first time, consumers can have their cake and eat it too, or at least have the option of shoving their baker’s face into it. Businesses profit from gaining access to their user database and can learn who their customers are, how often they’re coming in and what kind of experience they’re jonesin’ for next. Belly gives businesses the tools to market to their favorite customers by reaching out to them through email campaigns and social media tools.
Company Growth (employees)
Chicago, US
Size (employees)
71 (est)
Belly is headquartered in Chicago, US

Key People at Belly

Logan LaHive

Logan LaHive

Founder & CEO
Craig Ulliott

Craig Ulliott

Co-founder & CTO
Shay Howe

Shay Howe

Director of Product
Daniel Gloede

Daniel Gloede

VP of Accounting and Operations

Belly Office Locations

Belly has office in Chicago
Chicago, US

Belly Metrics

Belly Summary

Total Funding

$25 m

Latest funding size

$12.1 m

Time since last funding

over 3 years


We estimate that Belly's latest funding round in August 2013 was $12.1 m. In total, Belly has raised $25 m

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