Belly is a universal loyalty program that offers exceptional rewards at the businesses you love, giving boring loyalty campaigns a good kick in the pants! Belly offers one customer loyalty card (and iPhone & Android App) to replace the rest. Earn a free cup of coffee at the joint down the street or the opportunity to name a sandwich at your local deli. For the first time, consumers can have their cake and eat it too, or at least have the option of shoving their baker’s face into it. Businesses profit from gaining access to their user database and can learn who their customers are, how often they’re coming in and what kind of experience they’re jonesin’ for next. Belly gives businesses the tools to market to their favorite customers by reaching out to them through email campaigns and social media tools.
Chicago, US
Size (employees)
62 (est)+2%
Belly is headquartered in Chicago, US
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Key People/Management at Belly

Logan LaHive

Logan LaHive

Founder & CEO
Craig Ulliott

Craig Ulliott

Co-founder & CTO
Daniel Gloede

Daniel Gloede

VP of Accounting and Operations
Daniel Gloede

Daniel Gloede

EVP of Finance

Belly Office Locations

Belly has an office in Chicago
Chicago, US (HQ)
600 W Chicago Ave, Suite 290
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Belly Financials and Metrics

Summary Metrics

Total Funding

$35 m

Latest funding size

$12.10 m

Time since last funding

5 years ago


Belly's latest funding round in August 2013 was reported to be $12.1 m. In total, Belly has raised $35 m
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Belly News and Updates

We Try Stink Bug-Flavored Jelly Bellys So You Don’t Have To

Tastes as good as it sounds (unfortunately).

Worldwide Jellies & Gummies Market Share 2018 | Professional Survey and In-depth Analysis Research Report by Foresight to 2023

Jellies & Gummies Market Research Report, by type (fruits, vegetables, herbs and flower, liqueur, and others), distribution channel (store based, non-store based) and regions (North America, Europe, Asia Pacific and ROW) – forecast till 2023 Posted via Industry Today. Follow us on Twitter @Indus…

27 Times British Female Comedians Made Us Belly Laugh

Long live the gals! View Entire Post ›

Emily Ratajkowski Bared Her Belly Button in this Nearly $9,000 Sequined Gown at the ‘I Feel Pretty’ L.A. Premiere

Giuseppe Zanotti slingbacks pulled her look sensual look together.
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