Beautylish was founded in the fall of 2010 with a simple purpose—to create a community where beauty lovers could share their collective beauty wisdom. People loved it, and our community grew to hundreds of thousands in a few short months.

Beautylish rapidly became a valuable resource for the discovery of beauty products. Yet the experience felt noticeably incomplete because we weren't able to assist our members in purchasing the amazing products they loved. This led us to launch our own online boutique in 2012.

We feel that the world is not short of beauty products, stores, or stories, but somewhere along the way, it became short of specialness. Beautylish exists to find exceptional products, tell the inspiring stories behind them, and deliver them with thoughtfulness. We believe an amazing customer experience is driven by a personal relationship with our customers.

We are still in the early part of our journey. There are so many more stories to tell and relationships to build. We hope that you join us as our story unfolds.

San Francisco, US
68 (est)+7%

Key People at Beautylish

Nils Johnson

Nils Johnson

CEO & Chief Merchant
Vu Nguyen

Vu Nguyen

Ning Chao

Ning Chao

Beauty Director
Sameer Iyengar

Sameer Iyengar


Beautylish Locations

San Francisco, US

Beautylish Metrics

Beautylish Summary

Founding Date


Total Funding

$8.5 M

Latest funding size

$6.5 M

Time since last funding

over 3 years


SV Angel, Ron Conway, Naval Ravikant, Lightbank, Steve Chen, Jeremy Stoppelman, Elad Gil, CAA Ventures, Voyager Capital, CMEA Capital, David King, David Wu, Keith Rabois, Othman Laraki, Philip Kaplan

Beautylish Online Presence

Beautylish Company Life