The Bally Company was established in Schönenwerd in 1851 and three years later, the first factory located in the village centre was built. By the 1870s, Bally was recognised as a footwear industry leader.

Bally grew internationally and opened stores in Geneva and Montevideo in 1870, followed by Buenos Aires (1873), Paris (1879) and London (1882). In the 1980s, Bally was also one of the very first luxury brands to open in China. By now the brand had also extended its offering to include clothing, handbags and leather goods for both men and women (1976), and in 1990 would become truly global, opening in the following countries: Japan, Hong Kong, Singapore, Australia, Malaysia, Saudi Arabia, Brazil, Lebanon and Turkey.

Fast forward to 2014, the brand continues to go from strength to strength, combining an evolutionary mix of age- old techniques and state of the art technology, enabling the manufacture of high-quality products.

Company Growth (employees)
Schönenwerd, CH
Size (employees)
847 (est)
Bally was founded in 1851 and is headquartered in Schönenwerd, CH

Bally Office Locations

Bally has an office in Schönenwerd

Bally Financials and Metrics

Summary Metrics

Founding Date


Bally's Web-traffic and Trends

Bally Online and Social Media Presence

Bally News and Updates

An Opulent Update at Bally

The brand retracted towards a more luxury sportswear base after recent seasons proved incongruous with Bally’s upscale yet pragmatic image.

Top 8 Shoe Moments From Milan Fashion Week Day 4

There were stellar looks from Ferragamo, Jimmy Choo, Giuseppe Zanotti and more.

Report: China's Septwolves and Fosun Submit Bids for Bally

Chinese apparel manufacturer Fujian Septwolves Industry Co. and conglomerate Fosun International Ltd. are believed to be among the suitors vying for the €600 million luxury leather goods company Bally.

Report: JAB Starts Formal Sale Process for Bally

JAB, which sold Jimmy Choo to Michael Kors Holdings for $1.2 billion in July, is continuing to offload its luxury portfolio.

News Bites | Bally x Swizz Beatz, Fashion Tech Lab's Stellar Advisory Board

In today's News Bites, why Bally has collaborated with Swizz Beats, while Miroslava Duma has appointed Diego Della Valle, Alexandre Arnault and Gabriela Hearst to the Fashion Tech Lab advisory board.

No.21’s Spring Men’s Shoes Are Super Retro and Chunky

Alessandro Dell’Acqua showed a strong collection built on cool nonchalance.
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Bally Company Life and Culture

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