The Bally Company was established in Schönenwerd in 1851 and three years later, the first factory located in the village centre was built. By the 1870s, Bally was recognised as a footwear industry leader.

Bally grew internationally and opened stores in Geneva and Montevideo in 1870, followed by Buenos Aires (1873), Paris (1879) and London (1882). In the 1980s, Bally was also one of the very first luxury brands to open in China. By now the brand had also extended its offering to include clothing, handbags and leather goods for both men and women (1976), and in 1990 would become truly global, opening in the following countries: Japan, Hong Kong, Singapore, Australia, Malaysia, Saudi Arabia, Brazil, Lebanon and Turkey.

Fast forward to 2014, the brand continues to go from strength to strength, combining an evolutionary mix of age- old techniques and state of the art technology, enabling the manufacture of high-quality products.

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Schönenwerd, CH
Size (employees)
926 (est)
Bally was founded in 1851 and is headquartered in Schönenwerd, CH
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Bally Office Locations

Bally has an office in Schönenwerd
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Bally Financials and Metrics

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Bally Online and Social Media Presence

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Bally News and Updates

How Bally Plans to Become a Billion Dollar Brand

CEO Frédéric de Narp talks his plans to fuel the heritage shoe brand.

Exclusive: Bally Is Bringing Back This Sneaker From the ’90s That Hip-Hop Made Popular

The collection launches in New Orleans, the city that helped kickstart the brand to fame.

Bally Profits Rise on US and Japanese Growth

The Swiss leather goods brand made its biggest underlying profit in a decade, buoyed by growth in the United States and Japan.

Bally Is Bringing Back Its Retro Sneakers of the ’80s

These shoes harken back to the early hip-hop culture.

5 Chinese Companies Making Major Investments in European Luxury Fashion Brands

China-based conglomerates are upping the ante on luxury investments.

Shandong Ruyi Buys Swiss Luxury Brand Bally

The Chinese clothing and textile giant, which already controls Gieves & Hawkes, Sandro and Maje, has purchased a majority stake in the Swiss clothing and leather-goods brand.
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