The Bally Company was established in Schönenwerd in 1851 and three years later, the first factory located in the village centre was built. By the 1870s, Bally was recognised as a footwear industry leader.
Bally grew internationally and opened stores in Geneva and Montevideo in 1870, followed by Buenos Aires (1873), Paris (1879) and London (1882). In the 1980s, Bally was also one of the very first luxury brands to open in China. By now the brand had also extended its offering to include clothing, handbags and leather goods for both men and women (1976), and in 1990 would become truly global, opening in the following countries: Japan, Hong Kong, Singapore, Australia, Malaysia, Saudi Arabia, Brazil, Lebanon and Turkey.
Fast forward to 2014, the brand continues to go from strength to strength, combining an evolutionary mix of age- old techniques and state of the art technology, enabling the manufacture of high-quality products.