Aureus Analytics (formerly known as Aureus Tech) is a company that develops big data and predictive analytics products. It offers CRUX, a SaaS solution based on artificial intelligence for predicting customer behavior, analyzing structured and unstructured data from data sources, and discovering trends and patterns of individual behavior. The company also provides SentiMeter which scores client experience on a scale of 0 - 100. Aureus Analytics caters to the insurance, banking, and healthcare industries.