OverviewSuggest Edit

Asana is a company developing online task management software solutions that allow teams to assign tasks and deadlines and to track the progress of their projects. Its platform features tasks, projects, due dates and times, attachments, task and project conversations, team pages, dashboards, calendars, files view, task assignees, followers, and more. Asana's customers range from companies with off-the-charts growth to local businesses and non-profits.
TypePublic
Founded2008
HQSan Francisco, CA, US
Websiteasana.com
Employee Ratings4.8
Overall CultureA+

Latest Updates

Employees (est.) (Jul 2020)910(+30%)
Job Openings201
Revenue (FY, 2021)$227 M(+60%)
Share Price (Apr 2021)$33.2(+4%)
Cybersecurity ratingBMore

Key People/Management at Asana

Dustin Moskovitz

Dustin Moskovitz

CEO and Co-Founder & Board Member
Justin Rosenstein

Justin Rosenstein

Co-Founder, Board Member & Adviser
Eleanor Lacey

Eleanor Lacey

General Counsel and Head of Legal
Anna Binder

Anna Binder

Head of People
Oliver Jay

Oliver Jay

Head of Global Sales & Business Development
Dave King

Dave King

Head of Marketing
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Asana Office Locations

Asana has offices in San Francisco, New York, Sydney, Vancouver and in 7 other locations
San Francisco, CA, US (HQ)
1550 Bryant St #200, San Francisco
New York, NY, US
New York, NY, USA
Sydney, AU
Sydney, AU
Vancouver, CA
Vancouver, Canada
Paris, FR
Paris, France
Munich, DE
Munich, Germany
Show all (11)

Asana Financials and Metrics

Asana Revenue

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Asana's revenue was reported to be $227 m in FY, 2021
USD

Revenue (FY, 2021)

227.0m

Gross profit (FY, 2021)

198.3m

Gross profit margin (FY, 2021), %

87.3%

Net income (FY, 2021)

(211.7m)

EBIT (FY, 2021)

(175.6m)

Market capitalization (23-Apr-2021)

5.4b

Closing stock price (23-Apr-2021)

33.2

Cash (31-Jan-2021)

259.9m

EV

5.7b
Asana's current market capitalization is $5.4 b.
Annual
USDFY, 2019FY, 2020FY, 2021

Revenue

76.8m142.6m227.0m

Revenue growth, %

86%

Cost of goods sold

13.8m19.9m28.7m

Gross profit

62.9m122.7m198.3m
Half Year
USDH1, 2020H1, 2021

Revenue

61.1m99.7m

Cost of goods sold

8.8m13.2m

Gross profit

52.3m86.5m

Gross profit Margin, %

86%87%
Quarterly
USDQ3, 2021

Revenue

58.9m

Cost of goods sold

7.3m

Gross profit

51.6m

Gross profit Margin, %

88%
Annual
USDFY, 2019FY, 2020FY, 2021

Cash

23.8m306.0m259.9m

Accounts Receivable

5.6m12.7m32.2m

Prepaid Expenses

27.3m

Current Assets

103.2m380.6m445.8m
Quarterly
USDQ1, 2021Q2, 2021Q3, 2021

Cash

315.6m449.5m297.4m

Accounts Receivable

15.2m16.3m23.3m

Prepaid Expenses

25.3m

Current Assets

363.7m489.7m472.4m
Annual
USDFY, 2019FY, 2020FY, 2021

Net Income

(50.9m)(118.6m)(211.7m)

Depreciation and Amortization

4.2m2.2m3.5m

Accounts Payable

362.0k3.5m(2.9m)

Cash From Operating Activities

(30.2m)(40.1m)(92.9m)
Quarterly
USDQ1, 2020Q2, 2020Q1, 2021Q2, 2021Q3, 2021

Net Income

(15.0m)(30.5m)(35.8m)(76.9m)(150.2m)

Depreciation and Amortization

648.0k1.2m743.0k1.5m2.5m

Accounts Payable

1.4m1.8m3.1m1.5m1.8m

Cash From Operating Activities

(7.0m)(13.1m)(18.2m)(40.3m)(74.7m)
USDFY, 2019

Revenue/Employee

177.5k

Financial Leverage

-0.6 x
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Asana Operating Metrics

FY, 2020Q2, 2021

Countries

190190

Users to Date

25 m27 m

Free Activated Accounts to Date

3.2 m3.5 m

Paying Users

1.2 m1.3 m
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Asana Acquisitions / Subsidiaries

Company NameDateDeal Size
Asana Germany GmbH
Asana Japan KK
Asana Software Australia Pty Ltd
Asana Software Canada Ltd
Asana Software Iceland ehf
Asana Software Ireland Limited
Asana Software Singapore Pte. Ltd.
Asana Software UK Limited

Asana Revenue Breakdown

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Asana revenue breakdown by geographic segment: 58.9% from United States and 41.1% from International

Human Capital Metrics

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Asana Cybersecurity Score

Cybersecurity ratingPremium dataset

B

82/100

SecurityScorecard logo

Asana Online and Social Media Presence

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Asana Company Culture

  • Overall Culture

    A+

    88/100

  • CEO Rating

    A+

    95/100

  • Compensation

    B

    75/100

  • Diversity

    A

    86/100

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Asana News and Updates

Asana has hired over 500 employees in the last year. Its head of people reflects on the steps she took to guide the company through 2020

Anna Binder's job as head of people at Asana, a web and mobile app designed to help teams organize, track, and manage their work, is to connect all of Asana's programs to its mission and business objectives, while making sure they're in line with the company's values.

Asana shares pop 9% on record sales that top analyst estimates

Shares of Asana Inc. were initially up 9% in extended trading Wednesday after the maker of workflow-management software announced fiscal fourth-quarter results that topped analyst estimates. Asana reported a net loss of $61.5 million, or 39 cents a share, compared with a net loss of $25.2 million, …

Former Asana employees want to take on Discord with a positive platform for creator communities

In a creator-economy world, if you’re only as good as your last YouTube video, then your next YouTube video had better be bigger and louder than the last. Vibely, a new startup co-founded by Asana alumni Teri Yu and Theresa Lee, wants to turn the constant, and often exhausting, beast of content crea…

Asana stock jumps on first-ever earnings beat

In its first earnings report since going public in September, project management software firm Asana Inc.’s stock got a nice boost today after the company delivered third-quarter financial results that topped Wall Street expectations. Asana reported a loss before certain costs such as stock compens…

: Asana stock surges more than 10% as results, outlook top Street view

Asana Inc. ASAN shares rallied in the extended session Wednesday after the collaboration-software company’s first quarterly results and outlook as a public company topped Wall Street expectations. Asana shares surged 12% after hours, following a 2.3% decline in the regular session to close at $28.34…
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Asana Blogs

Asana Engineering Growth Paths

Committed to learning and continuous improvement, Asana’s Engineering organization develops its engineering talent through giving and taking responsibility, co-creation, mentorship, and the opportunity to experience internal mobility to grow skillsets. Our Engineering organization’s teams and scope …

How to overcome imposter syndrome at work

Editor’s Note: This is a guest post by Owen O’Kane. Owen is a psychotherapist with over 25 years of experience in physical and mental health and the best-selling author of the books Ten To Zen and Ten Times Happier.  Have you ever had a sinking feeling that you don’t really deserve your achievements…

How Statwax scales digital strategies: 3 tips for better managing client campaigns with Asana

Read this article in French, German, Portuguese, Spanish, or Japanese. Editor’s Note: This post is written by Brian Walker, President of Statwax as part of our guest author series. In the world of digital marketing, if your strategies and campaigns aren’t constantly evolving and growing, you’re boun…

Reuniting and thriving in a distributed world with Asana

After over a year of navigating a global pandemic without a playbook, a return to in-person collaboration and team gatherings (and hugs!) is finally in sight. Many organizations, including our own, are thinking about if and how they’ll reopen their offices and reunite their teams.  We know the futur…

How to scale marketing campaigns and programs with work management

It’s tough to keep any team aligned—whether distributed, remote, or in office—but marketing teams can face particularly unique challenges. With so many different functions, tools, and channels in the marketing world, moving quickly, efficiently, and with everyone on the same page sometimes feels lik…

New: Resolve service tickets faster and more accurately with Asana for Zendesk

Read this article in French, German, Portuguese, Spanish, Traditional Chinese, Russian, Dutch, Polish, or Japanese. It’s no secret that effortless customer service takes, well, a lot of effort. To turn an IT request into a quick and effective response, key details need to be shared between the agent…
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Asana Frequently Asked Questions

  • When was Asana founded?

    Asana was founded in 2008.

  • Who are Asana key executives?

    Asana's key executives are Dustin Moskovitz, Justin Rosenstein and Eleanor Lacey.

  • How many employees does Asana have?

    Asana has 910 employees.

  • What is Asana revenue?

    Latest Asana annual revenue is $227 m.

  • What is Asana revenue per employee?

    Latest Asana revenue per employee is $249.5 k.

  • Who are Asana competitors?

    Competitors of Asana include ProductBoard, monday.com and ClickUp.

  • Where is Asana headquarters?

    Asana headquarters is located at 1550 Bryant St #200, San Francisco, San Francisco.

  • Where are Asana offices?

    Asana has offices in San Francisco, New York, Sydney, Vancouver and in 7 other locations.

  • How many offices does Asana have?

    Asana has 11 offices.