OverviewSuggest Edit

Asana is a company developing online task management software solutions that allow teams to assign tasks and deadlines and to track the progress of their projects. Its platform features tasks, projects, due dates and times, attachments, task and project conversations, team pages, dashboards, calendars, files view, task assignees, followers, and more. Asana's customers range from companies with off-the-charts growth to local businesses and non-profits.
TypePublic
Founded2008
HQSan Francisco, CA, US
Websiteasana.com
Employee Ratings4.9
Overall CultureA+

Latest Updates

Employees (est.) (Jul 2020)910(+30%)
Revenue (FY, 2020)$142.6 M(+86%)
Share Price (Jan 2021)$38.6 (+5%)
Cybersecurity ratingAMore

Key People/Management at Asana

Dustin Moskovitz

Dustin Moskovitz

CEO and Co-Founder & Board Member
Justin Rosenstein

Justin Rosenstein

Co-Founder, Board Member & Adviser
Eleanor Lacey

Eleanor Lacey

General Counsel and Head of Legal
Anna Binder

Anna Binder

Head of People
Oliver Jay

Oliver Jay

Head of Global Sales & Business Development
Dave King

Dave King

Head of Marketing
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Asana Office Locations

Asana has offices in San Francisco, New York, Sydney, Vancouver and in 7 other locations
San Francisco, CA, US (HQ)
1550 Bryant St #200, San Francisco
New York, NY, US
New York, NY, USA
Sydney, AU
Sydney, AU
Vancouver, CA
Vancouver, Canada
Paris, FR
Paris, France
Munich, DE
Munich, Germany
Show all (11)

Asana Financials and Metrics

Asana Revenue

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Asana's revenue was reported to be $142.61 m in FY, 2020 which is a 85.8% increase from the previous period.
USD

Revenue (Q3, 2021)

58.9m

Gross profit (Q3, 2021)

51.6m

Gross profit margin (Q3, 2021), %

87.6%

Net income (Q3, 2021)

(73.3m)

EBIT (Q3, 2021)

(61.9m)

Market capitalization (15-Jan-2021)

6.1b

Closing stock price (15-Jan-2021)

38.6

Cash (31-Oct-2020)

297.4m

EV

6.3b
Asana's current market capitalization is $6.1 b.
Annual
USDFY, 2019FY, 2020

Revenue

76.8m142.6m

Revenue growth, %

86%

Cost of goods sold

13.8m19.9m

Gross profit

62.9m122.7m
Half Year
USDH1, 2020H1, 2021

Revenue

61.1m99.7m

Cost of goods sold

8.8m13.2m

Gross profit

52.3m86.5m

Gross profit Margin, %

86%87%
Quarterly
USDQ3, 2021

Revenue

58.9m

Cost of goods sold

7.3m

Gross profit

51.6m

Gross profit Margin, %

88%
Annual
USDFY, 2019FY, 2020

Cash

23.8m306.0m

Accounts Receivable

5.6m12.7m

Current Assets

103.2m380.6m

PP&E

4.1m10.1m
Quarterly
USDQ1, 2021Q2, 2021Q3, 2021

Cash

315.6m449.5m297.4m

Accounts Receivable

15.2m16.3m23.3m

Prepaid Expenses

25.3m

Current Assets

363.7m489.7m472.4m
Annual
USDFY, 2019FY, 2020

Net Income

(50.9m)(118.6m)

Depreciation and Amortization

4.2m2.2m

Accounts Payable

362.0k3.5m

Cash From Operating Activities

(30.2m)(40.1m)
Quarterly
USDQ1, 2020Q2, 2020Q1, 2021Q2, 2021Q3, 2021

Net Income

(15.0m)(30.5m)(35.8m)(76.9m)(150.2m)

Depreciation and Amortization

648.0k1.2m743.0k1.5m2.5m

Accounts Payable

1.4m1.8m3.1m1.5m1.8m

Cash From Operating Activities

(7.0m)(13.1m)(18.2m)(40.3m)(74.7m)
USDFY, 2019

Revenue/Employee

177.5k

Financial Leverage

-0.6 x
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Asana Operating Metrics

FY, 2020Q2, 2021

Countries

190 190

Users to Date

25 m27 m

Free Activated Accounts to Date

3.20 m3.50 m

Paying Users

1.20 m1.30 m
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Asana Acquisitions / Subsidiaries

Company NameDateDeal Size
Asana Germany GmbH
Asana Japan KK
Asana Software Australia Pty Ltd
Asana Software Canada Ltd
Asana Software Iceland ehf
Asana Software Ireland Limited
Asana Software Singapore Pte. Ltd.
Asana Software UK Limited

Asana Revenue Breakdown

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Asana revenue breakdown by geographic segment: 58.9% from United States and 41.1% from International

Human Capital Metrics

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Asana Cybersecurity Score

Cybersecurity ratingPremium dataset

A

94/100

SecurityScorecard logo

Asana Online and Social Media Presence

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Asana Company Culture

  • Overall Culture

    A+

    88/100

  • CEO Rating

    A+

    96/100

  • Compensation

    B

    74/100

  • Diversity

    A-

    85/100

Learn more on Comparably

Asana News and Updates

Asana stock jumps on first-ever earnings beat

In its first earnings report since going public in September, project management software firm Asana Inc.’s stock got a nice boost today after the company delivered third-quarter financial results that topped Wall Street expectations. Asana reported a loss before certain costs such as stock compens…

: Asana stock surges more than 10% as results, outlook top Street view

Asana Inc. ASAN shares rallied in the extended session Wednesday after the collaboration-software company’s first quarterly results and outlook as a public company topped Wall Street expectations. Asana shares surged 12% after hours, following a 2.3% decline in the regular session to close at $28.34…

HappyFox Announces Integration With Asana, Enabling Customer Support and Project Teams to Collaborate Faster

HappyFox expands its portfolio of project management integrations with Asana

Airbnb nears IPO as Asana and Palantir land their direct listings

World events have so far not stopped the enthusiasm for tech investing, and really, where else are those dollars going to go?

Read Asana cofounder Dustin Moskovitz's slide deck on what it takes to be a successful entrepreneur and what he learned from being on Facebook's founding team

Summary List Placement Dustin Moskovitz co-founded Facebook with Mark Zuckerberg and it made him a billionaire. Now, his productivity software company Asana is worth $4.2 billion after its first day of trading as a public company. Moskovitz created a startup deck that's full of advice about how to …

$4.4 billion Asana used its own tool to plan its successful direct listing today, and its CEO says it proves how useful it can be to its next wave of big customers (ASAN)

Summary List Placement Productivity startup Asana completed its direct listing and made a debut as a public company on Wednesday, with its stock closing 37% over its reference price of $21 — giving it a valuation of $4.4 billion at market close. That's well above its last private valuation of $1.5 …
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Asana Blogs

Asana tips: 4 ways to be more organized at work in the new year

Read this article in French, German, Portuguese, Spanish, or Japanese. New year, new you—but same organizational habits? No thank you.  If you’ve resolved to be more organized in the new year, you’re not alone—according to the Anatomy of Work Index 2021, being more organized and finishing work on ti…

2 new features to help your team gain clarity and context in the new year

Read this article in French, German, Portuguese, Spanish, or Japanese. With the shift to remote work, many teams are feeling the pain of having to search through documents and apps to find the information they need to get work done. While we could once tap colleagues on the shoulder for a quick ques…

Overcoming disruption in a distributed world: Insights from the Anatomy of Work Index 2021

Read this article in French, German, Portuguese, Spanish, or Japanese. Every knowledge worker—all 1.25 billion of them worldwide—has been impacted by the COVID-19 pandemic. And, for many, the abrupt shift to remote work triggered an increase in the adoption of collaboration tools and an acceleration…

Breaking new ground with Asana: Entrepreneurship advice from Black founders

At Asana, our customers inspire us every day as they work towards their missions. Over the years, we’ve been especially inspired by the Black-founded businesses that rely on Asana. Whether combating climate change, increasing access to education, or changing the world in other ways, they are making …

Collaboration Cohort Roundup: 10 tips from our customers to help you thrive in 2021

Last year, we launched the Collaboration Cohort on our social channels to spotlight tried-and-tested tips from global community members like you. We’ve been so inspired by the best practices you’ve shared to support each other and your teams through collaboration, clarity, and mindfulness.  As we st…

Taking care of each other: #teamasana in 2020

2020 was a year of change, challenge, and community. We came together as a global team to support our 89,000+ paying customers navigating the changes we all were facing. As teammates, we leaned into our emphasis on real talk, bringing our whole selves to work, and connecting through our employee res…
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Asana Frequently Asked Questions

  • When was Asana founded?

    Asana was founded in 2008.

  • Who are Asana key executives?

    Asana's key executives are Dustin Moskovitz, Justin Rosenstein and Eleanor Lacey.

  • How many employees does Asana have?

    Asana has 910 employees.

  • What is Asana revenue?

    Latest Asana annual revenue is $142.6 m.

  • What is Asana revenue per employee?

    Latest Asana revenue per employee is $156.7 k.

  • Who are Asana competitors?

    Competitors of Asana include ProductBoard, monday.com and ClickUp.

  • Where is Asana headquarters?

    Asana headquarters is located at 1550 Bryant St #200, San Francisco, San Francisco.

  • Where are Asana offices?

    Asana has offices in San Francisco, New York, Sydney, Vancouver and in 7 other locations.

  • How many offices does Asana have?

    Asana has 11 offices.