Addo Play Competitors and Similar CompaniesClear all

Addo Play's competitors and similar companies include New Bright, LEGO, JAKKS Pacific and BRIO.

	Addo Play Addo Play is a product development and toy sourcing company.	New Bright New Bright is a company that manufactures children's radio control toy vehicles.	LEGO LEGO is a company that develops, produces, markets, and sells play materials.	JAKKS Pacific JAKKS Pacific is a multi-line, multi-brand toy company.	BRIO BRIO is a manufacturer of wooden and plastic toys for children.
Founding Date	Founding Date 2015	Founding Date 1955	Founding Date 1932	Founding Date 1995	Founding Date 1884
Type	Type Private	Type Private	Type Private	Type Public	Type Subsidiary
Tags	Tags Manufacturing & Industrial consumer goods kids toys	Tags Manufacturing & Industrial consumer goods kids toys	Tags Manufacturing & Industrial consumer goods kids toys	Tags Manufacturing & Industrial consumer goods electronics kids toys	Tags Manufacturing & Industrial consumer goods games kids toys
Locations	Locations Amersham, GB HQ	Locations HK HQ	Locations Billund, DK HQ North Ryde, AU Purkersdorf, AT Brasschaat, BE Sao Paulo, BR Markham, CA Beijing, CN see more	Locations Santa Monica, US HQ Walnut, US	Locations Malmö, SE HQ Paris, FR Schwabach, DE Shibuya City, JP
Employees	Employees 502% increase	Employees 2222% increase	Employees 19,623	Employees 62617% decrease	Employees 2511% increase
Financial
Revenue (est.)	Revenue (est.) N/A	Revenue (est.) N/A	Revenue (est.) kr43.7b (FY, 2020)	Revenue (est.) $570.7m (FY, 2025)	Revenue (est.) kr639.7m (FY, 2021)
Cost of goods	Cost of goods N/A	Cost of goods N/A	Cost of goods kr13.2b (FY, 2020)	Cost of goods $385.6m (FY, 2025)	Cost of goods kr449m (FY, 2021)
Gross profit	Gross profit N/A	Gross profit N/A	Gross profit kr30.4b (FY, 2020)	Gross profit $185.1m (FY, 2025)	Gross profit kr190.6m (FY, 2021)
Net income	Net income N/A	Net income N/A	Net income kr9.9b (FY, 2020)	Net income $9.9m (FY, 2025)	Net income kr25.9m (FY, 2021)
Operating ⚠
Countries	Countries N/A	Countries N/A	Countries 130 (FY, 2019)	Countries N/A	Countries 20 (May, 2023)