Actual Experience

Our analytics are the missing link between digital experience quality and improvements in the digital business.  We use the actual experience of the end user as the lens that enables our clients to focus their resources on achieving consistent quality and improving business performance. The continuous improvement of digital experience quality makes the world work better.
Company Growth (employees)
Bath And North East Somerset, GB
Size (employees)
56 (est)
Actual Experience was founded in 2009 and is headquartered in Bath and North East Somerset, GB

Key People at Actual Experience

Dave Page

Dave Page

Co-founder, CEO & Board of Directors
Ben Burns

Ben Burns

Director of Products
Steve Bennetts

Steve Bennetts

Chief Financial Officer &Board of Directors
Nigel Mitchell

Nigel Mitchell

Non Executive Director

Actual Experience Office Locations

Actual Experience has an office in Bath and North East Somerset
Bath And North East Somerset, GB (HQ)
Quay House Ambury

Actual Experience Data and Metrics

Actual Experience Financial Metrics

Actual Experience's revenue was reported to be £716.3 k in FY, 2016 which is a 2% increase from the previous period.
Numbers are in £, GBP

Revenue (FY, 2016)

716.3 k

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

(238.5 k)

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(5.7 m)

Market capitalization (07-Jun-2017)

117.2 m

Closing share price (07-Jun-2017)


Cash (30-Sep-2016)

9.4 m
Actual Experience's current market capitalization is £117.2 m.
FY, 2013FY, 2014FY, 2015FY, 2016


444.6 k567.5 k700.4 k716.3 k

Revenue growth, %


Cost of goods sold

209.5 k249.2 k507.2 k954.8 k

Gross profit

235.1 k318.2 k193.3 k(238.5 k)

Gross profit Margin, %


Operating expense total

1 m1.9 m2.6 m5.8 m

Pre tax profit

(1.6 m)(2.4 m)(6 m)

Net Income

(1.3 m)(2.2 m)(5.7 m)
FY, 2014FY, 2015FY, 2016


2.9 m15.3 m9.4 m

Accounts Receivable

99.1 k191.3 k59.6 k

Current Assets

3.2 m15.8 m10.1 m


16.4 k44.7 k281.5 k


186.4 k366.4 k516 k

Total Assets

3.4 m16.2 m10.9 m

Accounts Payable

23.2 k48.2 k140.7 k

Current Liabilities

271.6 k432.8 k642.9 k

Retained Earnings

(1.3 m)(2.2 m)(5.7 m)

Total Equity

3.2 m15.7 m10.2 m

Financial Leverage

1.1 x1 x1.1 x
FY, 2014FY, 2015FY, 2016

Cash From Operating Activities

(1.4 m)(2 m)(5.2 m)

Cash From Financing Activities

4.2 m14.7 m61.9 k

Income Taxes Paid

277.7 k186 k311.7 k
Y, 2016

Financial Leverage

1.1 x

Actual Experience Market Value History

Actual Experience Online and Social Media Presence

Actual Experience News and Updates

Actual Experience Company Life and Culture

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