Actual Experience

Our analytics are the missing link between digital experience quality and improvements in the digital business.  We use the actual experience of the end user as the lens that enables our clients to focus their resources on achieving consistent quality and improving business performance. The continuous improvement of digital experience quality makes the world work better.
Company Growth (employees)
Bath, GB
Size (employees)
56 (est)
Actual Experience was founded in 2009 and is headquartered in Bath, GB

Key People at Actual Experience

Dave Page

Dave Page

Co-founder, CEO & Board of Directors
Ben Burns

Ben Burns

Director of Products
Steve Bennetts

Steve Bennetts

Chief Financial Officer &Board of Directors
Nigel Mitchell

Nigel Mitchell

Non Executive Director

Actual Experience Office Locations

Actual Experience has an office in Bath
Bath, GB (HQ)
The Tramshed

Actual Experience Metrics

Actual Experience Financial Metrics

Revenue (2016)

£716.3 k

Revenue growth (2015-16), %


Gross profit

(£238.5 k)

Gross profit margin (2016), %


Net income (2016)

(£5.7 m)

Market capitalization (21-Mar-2017)

£101.3 m

Closing share price (21-Mar-2017)


Cash (30-Sep-2016)

£9.4 m
Actual Experience's current market capitalization is £101.3 m.
Actual Experience's revenue was reported to be £716.3 k in FY, 2016 which is a 2.3% increase from the previous period.
FY, 2013FY, 2014FY, 2015FY, 2016


£444.6 k£567.5 k£700.4 k£716.3 k

Revenue growth, %


Cost of goods sold

£209.5 k£249.2 k£507.2 k£954.8 k

Gross profit

£235.1 k£318.2 k£193.3 k(£238.5 k)

Gross profit Margin, %


Operating expense total

£1 m£1.9 m£2.6 m£5.8 m

Pre tax profit

(£1.6 m)(£2.4 m)(£6 m)

Net Income

(£1.3 m)(£2.2 m)(£5.7 m)
FY, 2014FY, 2015FY, 2016


£2.9 m£15.3 m£9.4 m

Accounts Receivable

£99.1 k£191.3 k£59.6 k

Current Assets

£3.2 m£15.8 m£10.1 m


£16.4 k£44.7 k£281.5 k


£186.4 k£366.4 k£516 k

Total Assets

£3.4 m£16.2 m£10.9 m

Accounts Payable

£23.2 k£48.2 k£140.7 k

Current Liabilities

£271.6 k£432.8 k£642.9 k

Retained Earnings

(£1.3 m)(£2.2 m)(£5.7 m)

Total Equity

£3.2 m£15.7 m£10.2 m

Financial Leverage

1.1 x1 x1.1 x
FY, 2014FY, 2015FY, 2016

Cash From Operating Activities

(£1.4 m)(£2 m)(£5.2 m)

Cash From Financing Activities

£4.2 m£14.7 m£61.9 k

Income Taxes Paid

£277.7 k£186 k£311.7 k

Actual Experience Market Value History

Actual Experience Online Presence

Actual Experience News

Actual Experience Company Life

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