Our analytics are the missing link between digital experience quality and improvements in the digital business.  We use the actual experience of the end user as the lens that enables our clients to focus their resources on achieving consistent quality and improving business performance. The continuous improvement of digital experience quality makes the world work better.
Bath and North East Somerset, GB
Size (employees)
76 (est)+36%
Actual Experience was founded in 2009 and is headquartered in Bath and North East Somerset, GB
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Key People/Management at Actual Experience

Dave Page

Dave Page

Co-Founder, CEO & Board of Directors
Ben Burns

Ben Burns

Director of Products
Steve Bennetts

Steve Bennetts

Chief Financial Officer &Board of Directors
Nigel Mitchell

Nigel Mitchell

Non Executive Director

Actual Experience Office Locations

Actual Experience has an office in Bath and North East Somerset
Bath and North East Somerset, GB (HQ)
Quay House Ambury
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Actual Experience Financials and Metrics

Actual Experience Financials

Actual Experience's revenue was reported to be £716.35 k in FY, 2016 which is a 2.3% increase from the previous period.

Revenue (FY, 2016)

716.3 k

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

(238.5 k)

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(5.7 m)

EBITDA (FY, 2016)

(5.7 m)

EBIT (FY, 2016)

(6 m)

Market capitalization (26-Oct-2017)

106.6 m

Closing share price (26-Oct-2017)


Cash (30-Sep-2016)

9.4 m
Actual Experience's current market capitalization is £106.6 m.
GBPFY, 2013FY, 2014FY, 2015FY, 2016


444.6 k567.5 k700.4 k716.3 k

Revenue growth, %


Cost of goods sold

209.5 k249.2 k507.2 k954.8 k

Gross profit

235.1 k318.2 k193.3 k(238.5 k)
GBPFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


589.1 k302.8 k393.2 k326.5 k2.9 m15.3 m9.4 m

Accounts Receivable

2.8 k19.6 k46.2 k69.7 k99.1 k191.3 k59.6 k

Current Assets

592 k322.4 k439.4 k408.7 k3.2 m15.8 m10.1 m


1.6 k6.8 k8.5 k9.1 k16.4 k44.7 k281.5 k
GBPFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(717.2 k)(1.3 m)(2.2 m)(5.7 m)

Cash From Operating Activities

(558.8 k)(1.4 m)(2 m)(5.2 m)

Cash From Financing Activities

500 k4.2 m14.7 m61.9 k

Net Change in Cash

(66.7 k)2.6 m12.3 m(5.9 m)
GBPY, 2016

Financial Leverage

1.1 x
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Actual Experience Online and Social Media Presence

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