Zuru Competitors and Similar CompaniesClear all
Zuru's competitors and similar companies include Mattel and BRIO.
 Zuru ZURU is a company that manufactures, designs, and markets consumer products and innovative toys. |  Mattel Mattel is an entertainment company that specializes in the design and production of toys and consumer products. | ||
Founding Date | Founding Date 2004 | Founding Date 1945 | Founding Date 1884 |
Type | Type Private | Type Public | Type Subsidiary |
Tags | |||
Locations | Locations HK HQ | Locations El Segundo, US HQ Amstelveen, NL East Aurora, US Middleton, US | Locations Malmö, SE HQ Paris, FR Schwabach, DE Shibuya City, JP |
Employees | Employees 2681% decrease | Employees 33,0003% decrease | Employees 2511% increase |
Financial | |||
Revenue (est.) | Revenue (est.) N/A | Revenue (est.) $5.3b (FY, 2025) | Revenue (est.) kr639.7m (FY, 2021) |
Cost of goods | Cost of goods N/A | Cost of goods $2.7b (FY, 2025) | Cost of goods kr449m (FY, 2021) |
Gross profit | Gross profit N/A | Gross profit $2.6b (FY, 2025) | Gross profit kr190.6m (FY, 2021) |
Net income | Net income N/A | Net income $397.6m (FY, 2025) | Net income kr25.9m (FY, 2021) |
Operating ⚠ | |||
Countries | Countries N/A | Countries 150 (Feb, 2021) | Countries 20 (May, 2023) |
Trademarks | Trademarks N/A | Trademarks 2.3 k (Feb, 2021) | Trademarks 38 (May, 2023) |
For sources of this data, please see the company profile
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Mattel
HQ
El Segundo, US
Employees
33,000↓ 3% decrease
Mattel is an entertainment company that specializes in the design and production of toys and consumer products.
View company