Zuru Competitors and Similar CompaniesClear all

Mattel's competitors and similar companies include BRIO.
Mattel
Mattel
Mattel is an entertainment company that specializes in the design and production of toys and consumer products.
BRIO
BRIO
BRIO is a manufacturer of wooden and plastic toys for children.
Founding Date
Founding Date
1945
Founding Date
1884
Type
Type
Public
Type
Subsidiary
Tags
Locations
Locations
El Segundo, US HQ
Amstelveen, NL
East Aurora, US
Middleton, US
Locations
Malmö, SE HQ
Paris, FR
Schwabach, DE
Shibuya City, JP
Employees
Employees
33,0003% decrease
Employees
2511% increase

Financial

Revenue (est.)
Revenue (est.)
$5.3b (FY, 2025)
Revenue (est.)
kr639.7m (FY, 2021)
Cost of goods
Cost of goods
$2.7b (FY, 2025)
Cost of goods
kr449m (FY, 2021)
Gross profit
Gross profit
$2.6b (FY, 2025)
Gross profit
kr190.6m (FY, 2021)
Net income
Net income
$397.6m (FY, 2025)
Net income
kr25.9m (FY, 2021)

Operating

Countries
Countries
150 (Feb, 2021)
Countries
20 (May, 2023)
Trademarks
Trademarks
2.3 k (Feb, 2021)
Trademarks
38 (May, 2023)
For sources of this data, please see the company profile

View Company Profiles

BRIO
HQ
Malmö, SE

BRIO is a manufacturer of wooden and plastic toys for children.

View company