Founded in 2015 by Dr. Peter Fader, Artem Mariychin, Justin Bleich, and Daniel McCarthy, Zodiac adapts decades of research into customer lifetime value developed and refined by Fader at the Wharton School of the University of Pennsylvania. Its cloud-based platform tells marketers which customers will purchase again, how much they will spend, and which are going to churn—all based on raw sales data. Zodiac uses probabilistic models to accurately predict customer behavior and deliver instant, individualized CLV forecasts. The goal is to enable marketers to use these metrics in current marketing tools to help optimize campaigns to acquire and retain higher value customers and grow their business.
Type
Private
HQ
New York, US
Founded
2015
Employees
18 (est)+20%
Zodiac was founded in 2015 and is headquartered in New York, US

Zodiac Locations

New York, US
Philadelphia, US

Zodiac Metrics

Zodiac Summary

Founding Date

2015

Total Funding

$3 M

Latest funding size

$3 M

Time since last funding

9 months

Investors

Zodiac's latest funding round of $3 M was in March 2016. In total, Zodiac has raised $3 M.

Zodiac News

Zodiac Company Life

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