Founded in 2015 by Dr. Peter Fader, Artem Mariychin, Justin Bleich, and Daniel McCarthy, Zodiac adapts decades of research into customer lifetime value developed and refined by Fader at the Wharton School of the University of Pennsylvania. Its cloud-based platform tells marketers which customers will purchase again, how much they will spend, and which are going to churn—all based on raw sales data. Zodiac uses probabilistic models to accurately predict customer behavior and deliver instant, individualized CLV forecasts. The goal is to enable marketers to use these metrics in current marketing tools to help optimize campaigns to acquire and retain higher value customers and grow their business.
Company Growth (employees)