Zenith One is an artificial intelligence company that helps financial advisors acquire and advise clients. The Company uses Zenith One, a cognitive skills based technology, that can be white labelled and customized to any financial advisory business model and advisory process. Zenith One’s digital customer experience captures the investor’s demographic and financial data. It then enhances the advisors’ customer interaction behaviour by using its knowledge base and mathematical models to discover the investor’s goals and true financial challenges. It considers the optimal solutions and selects the most appropriate streamlined process for the advisor to cost-effectively deliver advice.