OverviewSuggest Edit
ZEFR is a company developing a video targeting platform for YouTube and Google Ads advertising. It enables brands to discover and target relevant influencers and topics. The platform analyzes video metadata to determine the context of videos, forecasts amounts of views and impressions, and provides post-campaign insight reports.
| Type | Private | |
| Founded | 2009 | |
| HQ | Los Angeles, CA, US | Map |
| Website | zefr.com | |
| Employee Ratings | More | |
| Overall Culture | C- | More |
Recent NewsAll News
- As Global Video Investment Accelerates, Zefr Continues Growth With Exclusive Mitsui Partnership In Japan
- Zefr Joins the IRIS.TV Contextual Video Marketplace
- Zefr Expands Global Footprint, appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg to lead EMEA sales
- Zefr Expands Global Footprint, appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg to lead EMEA sales
Key People/Management at ZEFR
Zach James
Co-Founder & Co-CEO
Richard Raddon
Co-Founder & Co-CEO
Rick Bashkoff
VP, Business Development
ZEFR Office Locations
ZEFR has offices in Los Angeles, Chicago and New York
Los Angeles, CA, US (HQ)
4101 Redwood Ave
Chicago, IL, US
20 N Upper Wacker Dr #1341
New York, NY, US
292 Madison Ave 15th Floor
ZEFR Financials and Metrics
Summary Metrics
Founding Date | 2009 |
ZEFR total Funding | $65.1 m |
ZEFR latest funding size | $5 m |
Time since last funding | 5 years ago |
ZEFR investors | Uncork Capital, First Round Capital, Shasta Ventures, Gordon Rubenstein, MK Capital, Richmond Park Partners, Launchpad LA, Tom McInerney, Naval Ravikant, U.S. Venture Partners (USVP), Jeff Kearl, IVP (Institutional Venture Partners), Felicis Ventures |
ZEFR's latest funding round in March 2016 was reported to be $5 m. In total, ZEFR has raised $65.1 m
ZEFR Cybersecurity Score
ZEFR Online and Social Media Presence
2.63k Twitter followers
ZEFR has 2.63k Twitter Followers. The number of followers has decreased 0.3% month over month and decreased 0.7% quarter over quarter
ZEFR's Trends
Twitter Engagement Stats for @ZEFRinc
1.5k
Tweets
2k
Following
2.6k
Followers
1
Tweets last 30 days
0
Avg. likes per Tweet
100%
Tweets with engagement
ZEFR Company Culture
Overall Culture
C-
66/100
CEO Rating
B
71/100
Compensation
C-
63/100
Diversity
D+
63/100
ZEFR News and Updates
April 28, 2021
As Global Video Investment Accelerates, Zefr Continues Growth With Exclusive Mitsui Partnership In Japan
LOS ANGELES, April 28, 2021 /PRNewswire/ -- Zefr, the leading data company for brand suitability in video, today announces a strategic partnership with one of Japan's largest corporations, Mitsui & Co., Ltd. ("Mitsui") to expand its video brand suitability solution to Japan. Zefr will...
November 20, 2020
Zefr Joins the IRIS.TV Contextual Video Marketplace
NEW YORK, Nov. 20, 2020 /PRNewswire/ -- Zefr, the leading contextual data platform for brands and agencies, announced today its integration with IRIS.TV's Contextual Video Marketplace. With the integration of Zefr's Human-in-the-loop powered contextual data, marketers, for the first time...
October 14, 2020
Zefr Expands Global Footprint, appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg to lead EMEA sales
LONDON, Oct. 14, 2020 /PRNewswire/ -- Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of EMEA, Ultano Kindelan Williams as Commercial Director, Southern Europe and Kenny Spangberg as Commercial Director,...
October 14, 2020
Zefr Expands Global Footprint, appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg to lead EMEA sales
LONDON, Oct. 14, 2020 /PRNewswire/ -- Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of EMEA, Ultano Kindelan Williams as Commercial Director, Southern Europe and Kenny Spangberg as Commercial Director,...
August 01, 2019
A private equity firm just paid $18 million for Sizmek’s contextual-targeting business, beating out The Trade Desk and Zefr. Here’s how its new leaders will help advertisers prepare for privacy regulations.
Bankrupt ad-tech firm Sizmek has sold Peer39, a contextual advertising company, to private-equity firm O3 Industries for $18 million.
Peer39 got four offers during an auction in New York last week. Other bidders included ad-tech firms The Trade Desk and Zefr, according to sources.
Peer39 will be l…
ZEFR Blogs
May 28, 2021
Understanding the GARM Brand Suitability Definitions
Brand Suitability, by its nature, differs for each brand. It became a common umbrella term for a myriad of content types that certain brands and industries wanted to avoid.With the GARM standards, it became clear that “risk” levels needed to be defined in order to help make informed decisions on sui…
May 25, 2021
Understanding the GARM Brand Safety Floor
The Global Alliance of Responsible Media Brand Safety Floor provides platforms, agencies, and marketers the structure with which to distinguish safe from harmful content online. It is not easy to neutralize harmful online content if the ecosystem is not properly aligned on the application of consist…
May 06, 2021
Brand Safety & Suitability: New Rules, New Regulation
Earlier this year, industry leaders from platforms, brands, agencies and tech companies got together to talk about the future of the ad industry. One of the key topics: brand suitability. As content becomes more diverse, brands and agencies are requiring more sophisticated controls in order to make …
May 04, 2021
Who’s Watching the Watchmen?
The dawn of a new day in brand safety and suitabilityBy Richard Raddon, co-founder and co-CEO of ZefrToday we announced that Zefr is utilizing its patented Human-In-The-Loop technology to activate and measure video around the GARM standards on social platforms. This is a major achievement as it repr…
April 15, 2021
Brand Suitability in Video: Keys to Success
Zefr is a staunch supporter of GARM’s creation of foundational standards for all industry stakeholders to assume full responsibility for a more salutary media communications environment. The GARM standards represent the North Star that can effect clear benefits to brands, agencies, and platforms.Whe…
April 13, 2021
Understanding GARM: Who are the Brands, Platforms and Agencies?
GARM is comprised of an advertiser centric community of global brands, media agencies, media owners and platforms, and industry bodies focused on effectively reducing the availability and monetization of harmful content. Alliance members acknowledge their collective power to improve safety for consu…
ZEFR Frequently Asked Questions
When was ZEFR founded?
ZEFR was founded in 2009.
Who are ZEFR key executives?
ZEFR's key executives are Zach James, Richard Raddon and Rick Bashkoff.
How many employees does ZEFR have?
ZEFR has 200 employees.
Who are ZEFR competitors?
Competitors of ZEFR include Tubular Labs, Cardlytics and Eventable.
Where is ZEFR headquarters?
ZEFR headquarters is located at 4101 Redwood Ave, Los Angeles.
Where are ZEFR offices?
ZEFR has offices in Los Angeles, Chicago and New York.
How many offices does ZEFR have?
ZEFR has 3 offices.
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