OverviewSuggest Edit

ZEFR is a company developing a video targeting platform for YouTube and Google Ads advertising. It enables brands to discover and target relevant influencers and topics. The platform analyzes video metadata to determine the context of videos, forecasts amounts of views and impressions, and provides post-campaign insight reports.
TypePrivate
Founded2009
HQLos Angeles, CA, US
Websitezefr.com
Employee Ratings4
Overall CultureC-

Latest Updates

Employees (est.) (Jul 2021)200
Job Openings12
Cybersecurity ratingCMore

Key People/Management at ZEFR

Zach James

Zach James

Co-Founder & Co-CEO
Richard Raddon

Richard Raddon

Co-Founder & Co-CEO
Rick Bashkoff

Rick Bashkoff

VP, Business Development
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ZEFR Office Locations

ZEFR has offices in Los Angeles, Chicago and New York
Los Angeles, CA, US (HQ)
4101 Redwood Ave
Chicago, IL, US
20 N Upper Wacker Dr #1341
New York, NY, US
292 Madison Ave 15th Floor
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ZEFR Financials and Metrics

Summary Metrics

Founding Date

2009

ZEFR total Funding

$65.1 m

ZEFR latest funding size

$5 m

Time since last funding

5 years ago

ZEFR investors

ZEFR's latest funding round in March 2016 was reported to be $5 m. In total, ZEFR has raised $65.1 m
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ZEFR Cybersecurity Score

Cybersecurity ratingPremium dataset

C

75/100

SecurityScorecard logo

ZEFR Online and Social Media Presence

Embed Graph

ZEFR Company Culture

  • Overall Culture

    C-

    66/100

  • CEO Rating

    B

    71/100

  • Compensation

    C-

    63/100

  • Diversity

    D+

    63/100

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ZEFR News and Updates

As Global Video Investment Accelerates, Zefr Continues Growth With Exclusive Mitsui Partnership In Japan

LOS ANGELES, April 28, 2021 /PRNewswire/ -- Zefr, the leading data company for brand suitability in video, today announces a strategic partnership with one of Japan's largest corporations, Mitsui & Co., Ltd. ("Mitsui") to expand its video brand suitability solution to Japan. Zefr will...

Zefr Joins the IRIS.TV Contextual Video Marketplace

NEW YORK, Nov. 20, 2020 /PRNewswire/ -- Zefr, the leading contextual data platform for brands and agencies, announced today its integration with IRIS.TV's Contextual Video Marketplace. With the integration of Zefr's Human-in-the-loop powered contextual data, marketers, for the first time...

Zefr Expands Global Footprint, appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg to lead EMEA sales

LONDON, Oct. 14, 2020 /PRNewswire/ -- Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of EMEA, Ultano Kindelan Williams as Commercial Director, Southern Europe and Kenny Spangberg as Commercial Director,...

Zefr Expands Global Footprint, appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg to lead EMEA sales

LONDON, Oct. 14, 2020 /PRNewswire/ -- Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of EMEA, Ultano Kindelan Williams as Commercial Director, Southern Europe and Kenny Spangberg as Commercial Director,...

A private equity firm just paid $18 million for Sizmek’s contextual-targeting business, beating out The Trade Desk and Zefr. Here’s how its new leaders will help advertisers prepare for privacy regulations.

Bankrupt ad-tech firm Sizmek has sold Peer39, a contextual advertising company, to private-equity firm O3 Industries for $18 million. Peer39 got four offers during an auction in New York last week. Other bidders included ad-tech firms The Trade Desk and Zefr, according to sources. Peer39 will be l…

ZEFR Blogs

Understanding the GARM Brand Suitability Definitions

Brand Suitability, by its nature, differs for each brand. It became a common umbrella term for a myriad of content types that certain brands and industries wanted to avoid.With the GARM standards, it became clear that “risk” levels needed to be defined in order to help make informed decisions on sui…

Understanding the GARM Brand Safety Floor

The Global Alliance of Responsible Media Brand Safety Floor provides platforms, agencies, and marketers the structure with which to distinguish safe from harmful content online. It is not easy to neutralize harmful online content if the ecosystem is not properly aligned on the application of consist…

Brand Safety & Suitability: New Rules, New Regulation

Earlier this year, industry leaders from platforms, brands, agencies and tech companies got together to talk about the future of the ad industry. One of the key topics: brand suitability. As content becomes more diverse, brands and agencies are requiring more sophisticated controls in order to make …

Who’s Watching the Watchmen?

The dawn of a new day in brand safety and suitabilityBy Richard Raddon, co-founder and co-CEO of ZefrToday we announced that Zefr is utilizing its patented Human-In-The-Loop technology to activate and measure video around the GARM standards on social platforms. This is a major achievement as it repr…

Brand Suitability in Video: Keys to Success

Zefr is a staunch supporter of GARM’s creation of foundational standards for all industry stakeholders to assume full responsibility for a more salutary media communications environment. The GARM standards represent the North Star that can effect clear benefits to brands, agencies, and platforms.Whe…

Understanding GARM: Who are the Brands, Platforms and Agencies?

GARM is comprised of an advertiser centric community of global brands, media agencies, media owners and platforms, and industry bodies focused on effectively reducing the availability and monetization of harmful content. Alliance members acknowledge their collective power to improve safety for consu…
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ZEFR Frequently Asked Questions

  • When was ZEFR founded?

    ZEFR was founded in 2009.

  • Who are ZEFR key executives?

    ZEFR's key executives are Zach James, Richard Raddon and Rick Bashkoff.

  • How many employees does ZEFR have?

    ZEFR has 200 employees.

  • Who are ZEFR competitors?

    Competitors of ZEFR include Tubular Labs, Cardlytics and Eventable.

  • Where is ZEFR headquarters?

    ZEFR headquarters is located at 4101 Redwood Ave, Los Angeles.

  • Where are ZEFR offices?

    ZEFR has offices in Los Angeles, Chicago and New York.

  • How many offices does ZEFR have?

    ZEFR has 3 offices.