ZEFR

OverviewSuggest Edit

ZEFR is a company developing a video targeting platform for YouTube and Google Ads advertising. It enables brands to discover and target relevant influencers and topics. The platform analyzes video metadata to determine the context of videos, forecasts amounts of views and impressions, and provides post-campaign insight reports.
TypePrivate
Founded2009
HQLos Angeles, CA, USMap
Websitezefr.com
Employee Ratings3.4More
Overall CultureCMore
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Latest Updates

Employees (est.) (Jan 2021)209(+2%)
Cybersecurity ratingCMore

Key People/Management at ZEFR

Zach James

Zach James

Co-Founder & Co-CEO
Richard Raddon

Richard Raddon

Co-Founder & Co-CEO
Rick Bashkoff

Rick Bashkoff

VP, Business Development
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ZEFR Office Locations

ZEFR has offices in Los Angeles, Chicago and New York
Los Angeles, CA, US (HQ)
4101 Redwood Ave
Chicago, IL, US
20 N Upper Wacker Dr #1341
New York, NY, US
292 Madison Ave 15th Floor
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ZEFR Financials and Metrics

Summary Metrics

Founding Date

2009

ZEFR total Funding

$65.1 m

ZEFR latest funding size

$5 m

Time since last funding

5 years ago

ZEFR investors

Uncork Capital, First Round Capital, Shasta Ventures, Gordon Rubenstein, MK Capital, Richmond Park Partners, Launchpad LA, Tom McInerney, Naval Ravikant, U.S. Venture Partners (USVP), Jeff Kearl, IVP (Institutional Venture Partners), Felicis Ventures
ZEFR's latest funding round in March 2016 was reported to be $5 m. In total, ZEFR has raised $65.1 m
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ZEFR Cybersecurity Score

Cybersecurity ratingPremium dataset

C

74/100

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ZEFR Online and Social Media Presence

ZEFR's Trends

Embed Graph

ZEFR Company Culture

  • Overall Culture

    C

    67/100

  • CEO Rating

    B-

    73/100

  • Compensation

    C

    66/100

  • Diversity

    C-

    63/100

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ZEFR News and Updates

November 20, 2020

Zefr Joins the IRIS.TV Contextual Video Marketplace

NEW YORK, Nov. 20, 2020 /PRNewswire/ -- Zefr, the leading contextual data platform for brands and agencies, announced today its integration with IRIS.TV's Contextual Video Marketplace. With the integration of Zefr's Human-in-the-loop powered contextual data, marketers, for the first time...
October 14, 2020

Zefr Expands Global Footprint, appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg to lead EMEA sales

LONDON, Oct. 14, 2020 /PRNewswire/ -- Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of EMEA, Ultano Kindelan Williams as Commercial Director, Southern Europe and Kenny Spangberg as Commercial Director,...
October 14, 2020

Zefr Expands Global Footprint, appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg to lead EMEA sales

LONDON, Oct. 14, 2020 /PRNewswire/ -- Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of EMEA, Ultano Kindelan Williams as Commercial Director, Southern Europe and Kenny Spangberg as Commercial Director,...
August 01, 2019

A private equity firm just paid $18 million for Sizmek’s contextual-targeting business, beating out The Trade Desk and Zefr. Here’s how its new leaders will help advertisers prepare for privacy regulations.

Bankrupt ad-tech firm Sizmek has sold Peer39, a contextual advertising company, to private-equity firm O3 Industries for $18 million. Peer39 got four offers during an auction in New York last week. Other bidders included ad-tech firms The Trade Desk and Zefr, according to sources. Peer39 will be l…

ZEFR Blogs

January 06, 2021

Suitability at Scale: How a Major CPG Brand Reduced Wasted Impressions and Improved Campaign…

Suitability at Scale: How a Major CPG Brand Reduced Wasted Impressions and Improved Campaign Impact via Zefr’s Contextual DataThe Brand’s GoalA multinational CPG brand was seeking to increase its effective reach against the brand’s target English-speaking, adult audiences — all without increasing me…
January 04, 2021

Reducing Risk and Misalignment in a Highly Regulated Industry with Zefr’s Brand Suitability Data

The Brand’s GoalA major mobile app in a highly regulated industry was seeking to reach its target A18–44 audience — and reduce wasted delivery against misaligned content — to drive the best possible performance throughout the marketing funnel. This meant leveraging effective reach to drive awareness…
December 02, 2020

Head-to-Head Test: Zefr Suitability Improved Efficient Reach

The Brand’s GoalA multinational brand was seeking mass reach against adult, english-speaking audiences without sacrificing their brand suitability — at the most effective cost possible. With that in mind, they set up a test with and without Zefr’s contextual data applied to understand Zefr’s impact …
October 21, 2020

Zefr is Selected as Brand Safety Reporting Partner by YouTube, Announces Development of…

Zefr is Selected as Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product Based on 4A’s and GARM Industry StandardsThe leader in Contextual Data and Brand Suitability will expand its partnership with YouTube, in order to pr…

 ZEFR Frequently Asked Questions

  • When was ZEFR founded?

    ZEFR was founded in 2009.

  • Who are ZEFR key executives?

    ZEFR's key executives are Zach James, Richard Raddon and Rick Bashkoff.

  • How many employees does ZEFR have?

    ZEFR has 209 employees.

  • Who are ZEFR competitors?

    Competitors of ZEFR include Tubular Labs, Cardlytics and Webtrends.

  • Where is ZEFR headquarters?

    ZEFR headquarters is located at 4101 Redwood Ave, Los Angeles.

  • Where are ZEFR offices?

    ZEFR has offices in Los Angeles, Chicago and New York.

  • How many offices does ZEFR have?

    ZEFR has 3 offices.