Zedge is a platform for mobile phone consumers to discover free and relevant, high-quality games, apps, and personalization content. People use Zedge to make their smartphones more personal; to express their emotions, tastes and interests using wallpapers, icons, widgets, ringtones and more. The Zedge platform enables artists, teams and brands to extend their reach, and gain additional insight, by giving fans and customers a seamless way to personalize their smartphones with content they associate with.