Zady.com is a shopping platform and lifestyle destination for consumers who care about the origins of the items they purchase. Co-founded by Soraya Darabi (Foodspotting; The New York Times) and Maxine Bédat (The Bootstrap Project), Zady is a New York-based e-commerce brand that will provide customers with information about the conscious consumer movement and the option to purchase beautifully-constructed goods on its website, and later, its iPad application. The items available for purchase were created with craftsmanship and artisanship, qualities that have been sacrificed in a world of cheap prices and fast production. Just as Whole Foods sparked a movement based on the belief that consumers should question where food comes from, Zady is creating a new vision for shopping and is at the forefront of conscious consumerism, which demands transparency for sourced products. Manufacturing transparency is at the heart of Zady; every item sold is from a designer who is conscious of where and how their products are made. Each product is personally vetted by Zady’s founders, using criteria for sustainability, including whether the product is locally-sourced, handmade, uses high-quality raw materials, is environmentally-conscious, or made in the U.S.A. The brands are required to sign a contract verifying the location of the company, the manufacturing city, and the source of the raw materials. However, consumers won’t need to compromise style for a clear conscience. All products sold on Zady are high-quality, timeless in style, and are build to last, withstanding fleeting seasonal trends and the short life-spans of poorly-made “fast fashion” items. As such, Zady will be the arbiter of authenticity-meets-taste for this generation of conscious consumers.
Type
Private
HQ
New York, US
Founded
2012
Employees
9 (est)-25%

Key People at Zady

Andrew Ferenci

Andrew Ferenci

Investor
Soraya Darabi

Soraya Darabi

Co-Founder
Maxine Bédat

Maxine Bédat

Co-Founder

Zady Locations

New York, US

Zady Metrics

Zady Summary

Founding Date

2012

Total Funding

$1.35 M

Latest funding size

$1.35 M

Time since last funding

almost 4 years

Investors

Zady Online Presence

Zady Company Life

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