is a shopping platform and lifestyle destination for consumers who care about the origins of the items they purchase. Co-founded by Soraya Darabi (Foodspotting; The New York Times) and Maxine Bédat (The Bootstrap Project), Zady is a New York-based e-commerce brand that will provide customers with information about the conscious consumer movement and the option to purchase beautifully-constructed goods on its website, and later, its iPad application. The items available for purchase were created with craftsmanship and artisanship, qualities that have been sacrificed in a world of cheap prices and fast production. Just as Whole Foods sparked a movement based on the belief that consumers should question where food comes from, Zady is creating a new vision for shopping and is at the forefront of conscious consumerism, which demands transparency for sourced products. Manufacturing transparency is at the heart of Zady; every item sold is from a designer who is conscious of where and how their products are made. Each product is personally vetted by Zady’s founders, using criteria for sustainability, including whether the product is locally-sourced, handmade, uses high-quality raw materials, is environmentally-conscious, or made in the U.S.A. The brands are required to sign a contract verifying the location of the company, the manufacturing city, and the source of the raw materials. However, consumers won’t need to compromise style for a clear conscience. All products sold on Zady are high-quality, timeless in style, and are build to last, withstanding fleeting seasonal trends and the short life-spans of poorly-made “fast fashion” items. As such, Zady will be the arbiter of authenticity-meets-taste for this generation of conscious consumers.
Company Growth (employees)
New York, US
Size (employees)
8 (est)
Zady was founded in 2012 and is headquartered in New York, US

Key People/Management at Zady

Soraya Darabi

Soraya Darabi

Maxine Bedat

Maxine Bedat

Andrew Ferenci

Andrew Ferenci


Zady Office Locations

Zady has an office in New York
New York, US (HQ)
704 50 Broad St

Zady Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$1.4 m

Latest funding size

$1.4 m

Time since last funding

over 4 years


Zady's latest funding round in March 2013 was reported to be $1.4 m. In total, Zady has raised $1.4 m

Traffic Overview of Zady

Zady Online and Social Media Presence

Zady Company Life and Culture

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