OverviewSuggest Edit

Yieldmo is a mobile advertising platform that optimizes revenue for publishers, ROI for marketers, and the ad-viewing experience for users. Yieldmo's Private Mobile Marketplace enables marketers to purchase high quality non-banner ad inventory in Yieldmo's patent-pending, consumer-friendly ad formats on the mobile pages and apps of premium publishers. Marketers can purchase ads directly from Yieldmo, with the assistance of their agencies or DSPs, or through participating publisher sales teams. Brands and agencies may target contextually (using 1st party data), demographically, or by specific sites on either a cost-per-click or cost-per-thousand-impressions basis. The ad placements typically appear on 100% of the publisher's mobile inventory and thus allow for an incomparable level of testing and optimization using machine learning and predictive analysis. The company is often cited as the top-performing mobile ad partner of advertisers and publishers alike.

TypePrivate
Founded2012
HQNew York, NY, US
Websiteyieldmo.com
Employee Ratings4.2
Overall CultureD

Latest Updates

Employees (est.) (Jun 2021)111(+2%)
Job Openings9
Cybersecurity ratingBMore

Key People/Management at Yieldmo

Michael Yavonditte

Michael Yavonditte

CEO and Founder, Board Member
Rick Eaton

Rick Eaton

CFO and Co-Founder
Teddy Jawde

Teddy Jawde

Chief Strategy Officer and Co-Founder
Duc Chau

Duc Chau

Chief Technology Officer
Todd Coleman

Todd Coleman

Chief Architect and Co-Founder
Dan Contento

Dan Contento

SVP, Partnerships
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Yieldmo Office Locations

Yieldmo has offices in New York and Chicago
New York, NY, US (HQ)
218 W 18th St 2nd floor
Chicago, IL, US
1 S Dearborn St
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Yieldmo Financials and Metrics

Summary Metrics

Founding Date

2012

Yieldmo total Funding

$30.9 m

Yieldmo latest funding size

$8.8 m

Time since last funding

4 years ago

Yieldmo investors

Yieldmo's latest funding round in June 2017 was reported to be $8.8 m. In total, Yieldmo has raised $30.9 m. Yieldmo's latest valuation is reported to be $100 m.
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Yieldmo Revenue

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Yieldmo Cybersecurity Score

Cybersecurity ratingPremium dataset

B

84/100

SecurityScorecard logo

Yieldmo Online and Social Media Presence

Embed Graph

Yieldmo Company Culture

  • Overall Culture

    D

    62/100

  • CEO Rating

    F

    55/100

  • Compensation

    C

    67/100

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Yieldmo Blogs

Yieldmo Announces Privacy-First Marketplace

Yieldmo Announces Privacy-First Marketplace SHARE Share on facebook Share on twitter Share on linkedin Yieldmo’s Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK–(BUSINESS WIRE)–Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first mar…

AdExchanger’s Regularly Updated Guide To UID 2.0

by Allison Schiff // Tuesday, May 25th, 2021 – 10:54 am The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the IAB Tech Lab. Now that the project is formally open source, here’s a cheat sheet to keep you up to speed … AdEx…

Add Yieldmo as a demand partner in Google Open Bidding Onboard Online workflow

AdMob and Google Ad Manager publishers can now transact with demand sources through Open Bidding via a streamlined onboarding process – an easy-to-use online application form and contract. Publisher Benefits Unlock new revenue streams by accessing Yieldmo as a demand partner through Google Ad Manage…

Yieldmo Taps Industry All-Star Zach Rosen

NEW YORK–(BUSINESS WIRE)–Yieldmo is proud to announce the addition of Zach Rosen to its leadership team as SVP, Global Supply Partnerships. Rosen will be responsible for leading the supply and business development team as well as drive strategy for building global supply partnerships and will report…

Yieldmo Private Marketplace Deals

We’ve made media buying easier by curating our most effective inventory into high performing deals that leverage the data and format advantages of the Yieldmo exchange. Yieldmo Deals have all of the benefits of the Yieldmo Smart Exchange, now extended to curated Private Marketplace Deals. We identif…

Yieldmo Frictionless Formats Part Two

High Impact meets Programmatic Scale The benefits of high impact, instantly. Yieldmo is proud to unveil visually stunning, page-enhancing ad formats that are ready to use – with no extra work or creative lead time. Perfect for eCommerce, luxury, and other brand stories meant to make a big splash. Se…
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Yieldmo Frequently Asked Questions

  • When was Yieldmo founded?

    Yieldmo was founded in 2012.

  • Who are Yieldmo key executives?

    Yieldmo's key executives are Michael Yavonditte, Rick Eaton and Teddy Jawde.

  • How many employees does Yieldmo have?

    Yieldmo has 111 employees.

  • Who are Yieldmo competitors?

    Competitors of Yieldmo include ReviewTrackers, Tactify and Verve Mobile.

  • Where is Yieldmo headquarters?

    Yieldmo headquarters is located at 218 W 18th St 2nd floor, New York.

  • Where are Yieldmo offices?

    Yieldmo has offices in New York and Chicago.

  • How many offices does Yieldmo have?

    Yieldmo has 2 offices.