Yieldmo is a mobile advertising platform that optimizes revenue for publishers, ROI for marketers, and the ad-viewing experience for users. Yieldmo's Private Mobile Marketplace enables marketers to purchase high quality non-banner ad inventory in Yieldmo's patent-pending, consumer-friendly ad formats on the mobile pages and apps of premium publishers. Marketers can purchase ads directly from Yieldmo, with the assistance of their agencies or DSPs, or through participating publisher sales teams. Brands and agencies may target contextually (using 1st party data), demographically, or by specific sites on either a cost-per-click or cost-per-thousand-impressions basis. The ad placements typically appear on 100% of the publisher's mobile inventory and thus allow for an incomparable level of testing and optimization using machine learning and predictive analysis. The company is often cited as the top-performing mobile ad partner of advertisers and publishers alike.

Company Growth (employees)
Type
Private
HQ
New York, US
Founded
2012
Size (employees)
121 (est)
Yieldmo was founded in 2012 and is headquartered in New York, US

Key People at Yieldmo

Michael Yavonditte

Michael Yavonditte

CEO
Rick Eaton

Rick Eaton

CFO
Teddy Jawde

Teddy Jawde

Chief Product Officer
Tom Foran

Tom Foran

President & COO

Yieldmo Office Locations

Yieldmo has office in New York
New York, US

Yieldmo Metrics

Yieldmo Summary

Founding Date

2012

Total Funding

$22.1 m

Latest funding size

$10 m

Time since last funding

over 2 years

Investors

We estimate that Yieldmo's latest funding round in October 2014 was $10 m. In total, Yieldmo has raised $22.1 m

Yieldmo Online Presence

Yieldmo Company Life

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