Yieldify creates smart and simple marketing technology products that predict customer behaviour to optimize customer experience with brand revenue. Yieldify’s unique technology monitors user behaviour pattern and detects when the visitor is about to leave the site. Once detected, a personalised overlay message invites the user to leave their contact information.
Cart abandonment detects visitors who have added an item to a cart and are about to abandon without going through with the purchase. Yieldify instantly displays an overlay of customer's choice (such as a time-limited discount) at that point in time to capture extra sales. Social Sharing can be used just before an existing customer leaves the web site or after a customer makes a purchase. Yieldify can ask existing customers to participate in referral programs when they are leaving the site. This has proven to be one of the most effective revenue generating methods for the company's clients.
Company Growth (employees)
Yieldify was founded in 2012 and is headquartered in London, GB
Key People at Yieldify
Jay Radia
Founder / CEO at Yieldify
Meelan Radia
Co-Founder
Yieldify Office Locations
Yieldify has offices in London, New York and Darlinghurst
London, GB (HQ)
2 Leman St
Darlinghurst, AU
1 85 William St
New York, US
1460 Broadway
Yieldify Data and Metrics
Summary Metrics
Founding Date | 2012 |
Total Funding | $17.5 m |
Latest funding size | $6 m |
Time since last funding | 4 months |
Investors | Binomial Ventures, Hoxton Ventures, GV, Tom Singh, Localglobe, Data Point Capital, SoftBank Capital, John Giuliani |
Yieldify's latest funding round in May 2017 was reported to be $6 m. In total, Yieldify has raised $17.5 m
Yieldify Financial Metrics
GBP
Cash (30-Apr-2016) | 2.8 m |
| GBP | FY, 2014 | FY, 2015 | FY, 2016 |
|---|---|---|---|
Cash | 670.2 k | 124.2 k | 2.8 m |
Accounts Receivable | 350.2 k | 2 m | 4.9 m |
Current Assets | 1 m | 2.2 m | 7.7 m |
PP&E | 13.8 k | 49.7 k | 107.2 k |
Goodwill | 198.6 k | ||
Total Assets | 1 m | 2.2 m | 8 m |
Accounts Payable | 164.7 k | 904 k | 1.9 m |
Current Liabilities | 164.7 k | 904 k | 1.9 m |
Total Liabilities | 164.7 k | 904 k | 2.4 m |
Total Equity | 869.4 k | 1.3 m | 5.6 m |
Financial Leverage | 1.2 x | 1.7 x | 1.4 x |
| Y, 2016 | |
|---|---|
Financial Leverage | 1.4 x |
Yieldify Operating Metrics
Yieldify's Customers was reported to be 500 in Apr, 2017
Market Position of Yieldify
Traffic Overview of Yieldify
Yieldify Online and Social Media Presence
Yieldify News and Updates
May 03, 2017
Yieldify raises another $6M, appoints adtech vet John Giuliani as chairman
As the web becomes an ever more crowded landscape of things battling for your attention, we’re seeing an increase in marketing spend from companies to help capture it, and that in turn is leading to a rising tide for marketing technology startups building solutions to do just that. Today, Yieldify,…
July 22, 2016
Google-backed UK startup Yieldify is settling with the US rival that accused it of copying code
Google-backed London startup Yieldify has reached a legal settlement with a company that accused it of copying code.
The accusations, levelled by US competitor Bounce Exchange, prompted an ugly year-long legal battle, complete with counter-suits, threats targeting customers,…