Yieldify

Yieldify creates smart and simple marketing technology products that predict customer behaviour to optimize customer experience with brand revenue. Yieldify’s unique technology monitors user behaviour pattern and detects when the visitor is about to leave the site. Once detected, a personalised overlay message invites the user to leave their contact information. 
Cart abandonment detects visitors who have added an item to a cart and are about to abandon without going through with the purchase. Yieldify instantly displays an overlay of customer's choice (such as a time-limited discount) at that point in time to capture extra sales. Social Sharing can be used just before an existing customer leaves the web site or after a customer makes a purchase. Yieldify can ask existing customers to participate in referral programs when they are leaving the site. This has proven to be one of the most effective revenue generating methods for the company's clients.

Company Growth (employees)
Type
Private
HQ
London, GB
Founded
2012
Size (employees)
120 (est)
Yieldify was founded in 2012 and is headquartered in London, GB

Key People/Management at Yieldify

Jay Radia

Jay Radia

Founder / CEO at Yieldify
Meelan Radia

Meelan Radia

Co-Founder

Yieldify Office Locations

Yieldify has offices in London, New York and Darlinghurst
London, GB (HQ)
2 Leman St
Darlinghurst, AU
1 85 William St
New York, US
1460 Broadway

Yieldify Financials and Metrics

Summary Metrics

Founding Date

2012

Total Funding

$17.5 m

Latest funding size

$6 m

Time since last funding

6 months

Investors

Yieldify's latest funding round in May 2017 was reported to be $6 m. In total, Yieldify has raised $17.5 m

Yieldify Financials

Yieldify's revenue was reported to be £9.1 m in FY, 2017 which is a 9% increase from the previous period.
GBP

Revenue (FY, 2017)

9.1 m

Gross profit (FY, 2017)

6.3 m

Gross profit margin (FY, 2017), %

69%

Net income (FY, 2017)

(3.6 m)

EBITDA (FY, 2017)

(3.9 m)

EBIT (FY, 2017)

(4 m)

Cash (30-Apr-2017)

4.6 m
GBPFY, 2016FY, 2017

Revenue

8.3 m9.1 m

Cost of goods sold

1.6 m2.8 m

Gross profit

6.7 m6.3 m

Gross profit Margin, %

81%69%
GBPFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

7.8 k670.2 k124.2 k3.8 m4.6 m

Accounts Receivable

350.2 k2 m855.2 k1.1 m

Current Assets

7.8 k1 m2.2 m7 m7.2 m

PP&E

55513.8 k48.7 k164.5 k76.1 k
    GBPFY, 2016FY, 2017

    Net Income

    (5.3 m)(3.6 m)

    Cash From Operating Activities

    (5.2 m)(4.1 m)

    Cash From Financing Activities

    9.2 m4.6 m

    Net Change in Cash

    3.6 m962.3 k
      GBPY, 2017

      Revenue/Employee

      59.4 k

      Financial Leverage

      1.4 x
      Show all financial metrics

      Yieldify Operating Metrics

      Yieldify's Customers was reported to be 500 in Apr, 2017
      Apr, 2017

      Customers

      500
      Show all operating metrics

      Traffic Overview of Yieldify

      Yieldify Online and Social Media Presence

      Yieldify Company Life and Culture

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