OverviewSuggest Edit
Yieldify creates smart and simple marketing technology products that predict customer behaviour to optimize customer experience with brand revenue. Yieldify’s unique technology monitors user behaviour pattern and detects when the visitor is about to leave the site. Once detected, a personalised overlay message invites the user to leave their contact information.
Cart abandonment detects visitors who have added an item to a cart and are about to abandon without going through with the purchase. Yieldify instantly displays an overlay of customer's choice (such as a time-limited discount) at that point in time to capture extra sales. Social Sharing can be used just before an existing customer leaves the web site or after a customer makes a purchase. Yieldify can ask existing customers to participate in referral programs when they are leaving the site. This has proven to be one of the most effective revenue generating methods for the company's clients.
| Type | Private | |
| Founded | 2012 | |
| HQ | London, GB | Map |
| Website | yieldify.com | |
| Employee Ratings | More |
Key People/Management at Yieldify
Enzo Cavaliero
VP of Sales and Client Services, Asia-Pacific
Waleed Al-Atraqchi
CEO
Meelan Radia
Co-Founder, Non-Executive Director
Stuart Dale
VP of Sales and Client Services, North America
Hannah Nakano Stewart
VP Global Marketing
Guillaume Lebedel
VP Engineering
Yieldify Office Locations
Yieldify has offices in London, New York and Darlinghurst
London, GB (HQ)
15 St Botolph St, Spitalfields
Darlinghurst, AU
1 85 William St
New York, US
1204 Broadway 2nd floor
Yieldify Financials and Metrics
Summary Metrics
Founding Date | 2012 |
Yieldify total Funding | $17.5 m |
Yieldify latest funding size | $6 m |
Time since last funding | 3 years ago |
Yieldify investors | SoftBank Capital, Hoxton Ventures, Data Point Capital, Tom Singh, GV, Localglobe, John Giuliani, Binomial Ventures |
Yieldify's latest funding round in May 2017 was reported to be $6 m. In total, Yieldify has raised $17.5 m
Yieldify Revenue
Yieldify's revenue was reported to be £8.67 m in FY, 2018
| GBP | |
|---|---|
Revenue (FY, 2018) | 8.7m |
Gross profit (FY, 2018) | 6.3m |
Gross profit margin (FY, 2018), % | 72.8% |
Net income (FY, 2018) | (1.8m) |
EBITDA (FY, 2018) | (2.4m) |
EBIT (FY, 2018) | (2.5m) |
Cash (30-Apr-2018) | 2.8m |
| GBP | FY, 2016 | FY, 2017 | FY, 2018 |
|---|---|---|---|
Revenue | 8.3m | 8.8m | 8.7m |
Cost of goods sold | 1.6m | 2.5m | 2.4m |
Gross profit | 6.7m | 6.3m | 6.3m |
Gross profit Margin, % | 81% | 71% | 73% |
| GBP | FY, 2013 | FY, 2014 | FY, 2015 | FY, 2016 | FY, 2017 | FY, 2018 |
|---|---|---|---|---|---|---|
Cash | 7.8k | 670.2k | 124.2k | 3.8m | 4.5m | 2.8m |
Accounts Receivable | 350.2k | 2.0m | 855.2k | 1.1m | 2.0m | |
Current Assets | 7.8k | 1.0m | 2.2m | 7.0m | 7.0m | 6.3m |
PP&E | 555.0 | 13.8k | 48.7k | 164.5k | 73.5k | 42.7k |
| GBP | FY, 2016 | FY, 2017 | FY, 2018 |
|---|---|---|---|
Net Income | (5.3m) | (3.5m) | (1.8m) |
Cash From Operating Activities | (5.2m) | (4.0m) | (2.3m) |
Cash From Financing Activities | 9.2m | 4.5m | |
Net Change in Cash | 3.6m | 929.8k | (1.7m) |
| GBP | FY, 2013 |
|---|---|
Financial Leverage | -2 x |
Yieldify Operating Metrics
Yieldify's Customers was reported to be 500 in Apr, 2017.
| Apr, 2017 | |
|---|---|
Customers | 500 |
Yieldify Cybersecurity Score
Yieldify Online and Social Media Presence
1.53k Twitter followers
Yieldify has 1.53k Twitter Followers. The number of followers has decreased 0.1% quarter over quarter
Yieldify's Trends
Twitter Engagement Stats for @Yieldify
2.9k
Tweets
1.1k
Following
1.5k
Followers
19
Tweets last 30 days
0.1
Avg. likes per Tweet
47.4%
Tweets with engagement
Yieldify Blogs
September 18, 2020
The Complete Guide to EDM Marketing
Never heard of EDM marketing? You’re probably not the only one. In this blog post, we seek to define how…
The post The Complete Guide to EDM Marketing appeared first on Yieldify.
September 09, 2020
Behavioral Segmentation Defined with 4 Real-Life Examples
What is behavioral segmentation and why is it important to your eCommerce business? Let’s answer this question and define some…
The post Behavioral Segmentation Defined with 4 Real-Life Examples appeared first on Yieldify.
August 31, 2020
11 Best Resources To Learn About eCommerce Merchandising
Looking to learn more about eCommerce merchandising? We handpicked 11 merchandising resources for all types of learners: from online courses…
The post 11 Best Resources To Learn About eCommerce Merchandising appeared first on Yieldify.
August 31, 2020
5 Must-Have eCommerce Merchandising Tools
Struggling to choose from the variety of eCommerce merchandising tools available on the market? We narrowed it down to 5…
The post 5 Must-Have eCommerce Merchandising Tools appeared first on Yieldify.
August 31, 2020
How to Create a Winning eCommerce Merchandising Strategy
Wondering how to create a winning merchandising strategy? Read our blog post to learn about 7 surefire merchandising strategies to…
The post How to Create a Winning eCommerce Merchandising Strategy appeared first on Yieldify.
August 27, 2020
Geographic Segmentation Explained Using Real-World Examples
Learn how to effectively use geographic segmentation in your eCommerce marketing strategy. Get inspired by real-world examples from industry-leading brands.…
The post Geographic Segmentation Explained Using Real-World Examples appeared first on Yieldify.
Yieldify Frequently Asked Questions
When was Yieldify founded?
Yieldify was founded in 2012.
Who are Yieldify key executives?
Yieldify's key executives are Enzo Cavaliero, Waleed Al-Atraqchi and Meelan Radia.
How many employees does Yieldify have?
Yieldify has 104 employees.
What is Yieldify revenue?
Latest Yieldify annual revenue is £8.7 m.
What is Yieldify revenue per employee?
Latest Yieldify revenue per employee is £83.4 k.
Who are Yieldify competitors?
Competitors of Yieldify include Bounce Exchange, TapInfluence and INBOX.
Where is Yieldify headquarters?
Yieldify headquarters is located at 15 St Botolph St, Spitalfields, London.
Where are Yieldify offices?
Yieldify has offices in London, New York and Darlinghurst.
How many offices does Yieldify have?
Yieldify has 3 offices.
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