OverviewSuggest Edit

Yieldify creates smart and simple marketing technology products that predict customer behaviour to optimize customer experience with brand revenue. Yieldify’s unique technology monitors user behaviour pattern and detects when the visitor is about to leave the site. Once detected, a personalised overlay message invites the user to leave their contact information. 
Cart abandonment detects visitors who have added an item to a cart and are about to abandon without going through with the purchase. Yieldify instantly displays an overlay of customer's choice (such as a time-limited discount) at that point in time to capture extra sales. Social Sharing can be used just before an existing customer leaves the web site or after a customer makes a purchase. Yieldify can ask existing customers to participate in referral programs when they are leaving the site. This has proven to be one of the most effective revenue generating methods for the company's clients.
TypePrivate
Founded2012
HQLondon, GB
Websiteyieldify.com
Employee Ratings4.1

Latest Updates

Employees (est.) (Oct 2020)104(-1%)
Revenue (FY, 2018)£8.7 M(-1%)
Cybersecurity ratingBMore

Key People/Management at Yieldify

Enzo Cavaliero

Enzo Cavaliero

VP of Sales and Client Services, Asia-Pacific
Waleed Al-Atraqchi

Waleed Al-Atraqchi

CEO
Meelan Radia

Meelan Radia

Co-Founder, Non-Executive Director
Stuart Dale

Stuart Dale

VP of Sales and Client Services, North America
Hannah Nakano Stewart

Hannah Nakano Stewart

VP Global Marketing
Guillaume Lebedel

Guillaume Lebedel

VP Engineering
Show more

Yieldify Office Locations

Yieldify has offices in London, New York and Darlinghurst
London, GB (HQ)
15 St Botolph St, Spitalfields
Darlinghurst, AU
1 85 William St
New York, US
1204 Broadway 2nd floor
Show all (3)

Yieldify Financials and Metrics

Summary Metrics

Founding Date

2012

Yieldify total Funding

$17.5 m

Yieldify latest funding size

$6 m

Time since last funding

3 years ago

Yieldify investors

Yieldify's latest funding round in May 2017 was reported to be $6 m. In total, Yieldify has raised $17.5 m
Show all financial metrics

Yieldify Revenue

Embed Graph
View revenue for all periods
Yieldify's revenue was reported to be £8.67 m in FY, 2018
GBP

Revenue (FY, 2018)

8.7m

Gross profit (FY, 2018)

6.3m

Gross profit margin (FY, 2018), %

72.8%

Net income (FY, 2018)

(1.8m)

EBITDA (FY, 2018)

(2.4m)

EBIT (FY, 2018)

(2.5m)

Cash (30-Apr-2018)

2.8m
GBPFY, 2016FY, 2017FY, 2018

Revenue

8.3m8.8m8.7m

Cost of goods sold

1.6m2.5m2.4m

Gross profit

6.7m6.3m6.3m

Gross profit Margin, %

81%71%73%
GBPFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

7.8k670.2k124.2k3.8m4.5m2.8m

Accounts Receivable

350.2k2.0m855.2k1.1m2.0m

Current Assets

7.8k1.0m2.2m7.0m7.0m6.3m

PP&E

555.013.8k48.7k164.5k73.5k42.7k
GBPFY, 2016FY, 2017FY, 2018

Net Income

(5.3m)(3.5m)(1.8m)

Cash From Operating Activities

(5.2m)(4.0m)(2.3m)

Cash From Financing Activities

9.2m4.5m

Net Change in Cash

3.6m929.8k(1.7m)
GBPFY, 2013

Financial Leverage

-2 x
Show all financial metrics

Yieldify Operating Metrics

Yieldify's Customers was reported to be 500 in Apr, 2017.
Apr, 2017

Customers

500
Show all operating metrics

Yieldify Cybersecurity Score

Cybersecurity ratingPremium dataset

B

80/100

SecurityScorecard logo

Yieldify Online and Social Media Presence

Embed Graph

Yieldify Blogs

The Complete Guide to EDM Marketing

Never heard of EDM marketing? You’re probably not the only one. In this blog post, we seek to define how… The post The Complete Guide to EDM Marketing appeared first on Yieldify.

Behavioral Segmentation Defined with 4 Real-Life Examples

What is behavioral segmentation and why is it important to your eCommerce business? Let’s answer this question and define some… The post Behavioral Segmentation Defined with 4 Real-Life Examples appeared first on Yieldify.

11 Best Resources To Learn About eCommerce Merchandising

Looking to learn more about eCommerce merchandising? We handpicked 11 merchandising resources for all types of learners: from online courses… The post 11 Best Resources To Learn About eCommerce Merchandising appeared first on Yieldify.

5 Must-Have eCommerce Merchandising Tools

Struggling to choose from the variety of eCommerce merchandising tools available on the market? We narrowed it down to 5… The post 5 Must-Have eCommerce Merchandising Tools appeared first on Yieldify.

How to Create a Winning eCommerce Merchandising Strategy

Wondering how to create a winning merchandising strategy? Read our blog post to learn about 7 surefire merchandising strategies to… The post How to Create a Winning eCommerce Merchandising Strategy appeared first on Yieldify.

Geographic Segmentation Explained Using Real-World Examples

Learn how to effectively use geographic segmentation in your eCommerce marketing strategy. Get inspired by real-world examples from industry-leading brands.… The post Geographic Segmentation Explained Using Real-World Examples appeared first on Yieldify.
Show more

Yieldify Frequently Asked Questions

  • When was Yieldify founded?

    Yieldify was founded in 2012.

  • Who are Yieldify key executives?

    Yieldify's key executives are Enzo Cavaliero, Waleed Al-Atraqchi and Meelan Radia.

  • How many employees does Yieldify have?

    Yieldify has 104 employees.

  • What is Yieldify revenue?

    Latest Yieldify annual revenue is £8.7 m.

  • What is Yieldify revenue per employee?

    Latest Yieldify revenue per employee is £83.4 k.

  • Who are Yieldify competitors?

    Competitors of Yieldify include Bounce Exchange, TapInfluence and INBOX.

  • Where is Yieldify headquarters?

    Yieldify headquarters is located at 15 St Botolph St, Spitalfields, London.

  • Where are Yieldify offices?

    Yieldify has offices in London, New York and Darlinghurst.

  • How many offices does Yieldify have?

    Yieldify has 3 offices.