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Yieldify creates smart and simple marketing technology products that predict customer behaviour to optimize customer experience with brand revenue. Yieldify’s unique technology monitors user behaviour pattern and detects when the visitor is about to leave the site. Once detected, a personalised overlay message invites the user to leave their contact information. 
Cart abandonment detects visitors who have added an item to a cart and are about to abandon without going through with the purchase. Yieldify instantly displays an overlay of customer's choice (such as a time-limited discount) at that point in time to capture extra sales. Social Sharing can be used just before an existing customer leaves the web site or after a customer makes a purchase. Yieldify can ask existing customers to participate in referral programs when they are leaving the site. This has proven to be one of the most effective revenue generating methods for the company's clients.
TypePrivate
Founded2012
HQLondon, GB
Websiteyieldify.com
Employee Ratings4.2

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Latest Updates

Employees (est.) (Nov 2019)116(-1%)
Revenue (FY, 2018)£8.7 M(-1%)

Key People/Management at Yieldify

Jay Radia

Jay Radia

Founder / CEO at Yieldify
Meelan Radia

Meelan Radia

Co-Founder
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Yieldify Office Locations

Yieldify has offices in London, New York and Darlinghurst
London, GB (HQ)
15 St Botolph St, Spitalfields
Darlinghurst, AU
1 85 William St
New York, US
33 Irving Pl
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Yieldify Financials and Metrics

Summary Metrics

Founding Date

2012

Yieldify total Funding

$17.5 m

Yieldify latest funding size

$6 m

Time since last funding

3 years ago

Yieldify investors

Yieldify's latest funding round in May 2017 was reported to be $6 m. In total, Yieldify has raised $17.5 m
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Yieldify Revenue

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Yieldify's revenue was reported to be £8.67 m in FY, 2018
GBP

Revenue (FY, 2018)

8.7m

Gross profit (FY, 2018)

6.3m

Gross profit margin (FY, 2018), %

72.8%

Net income (FY, 2018)

(1.8m)

EBITDA (FY, 2018)

(2.4m)

EBIT (FY, 2018)

(2.5m)

Cash (30-Apr-2018)

2.8m
GBPFY, 2016FY, 2017FY, 2018

Revenue

8.3m8.8m8.7m

Cost of goods sold

1.6m2.5m2.4m

Gross profit

6.7m6.3m6.3m

Gross profit Margin, %

81%71%73%
GBPFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

7.8k670.2k124.2k3.8m4.5m2.8m

Accounts Receivable

350.2k2.0m855.2k1.1m2.0m

Current Assets

7.8k1.0m2.2m7.0m7.0m6.3m

PP&E

555.013.8k48.7k164.5k73.5k42.7k
GBPFY, 2016FY, 2017FY, 2018

Net Income

(5.3m)(3.5m)(1.8m)

Cash From Operating Activities

(5.2m)(4.0m)(2.3m)

Cash From Financing Activities

9.2m4.5m

Net Change in Cash

3.6m929.8k(1.7m)
GBPY, 2018

Revenue/Employee

74.6k

Financial Leverage

1.7 x
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Yieldify Operating Metrics

Yieldify's Customers was reported to be 500 in Apr, 2017.
Apr, 2017

Customers

500
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Yieldify Online and Social Media Presence

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Yieldify Blogs

Email marketing for E-commerce

Email marketing for e-commerce: ‘Tis the reason for the season! Learn how to supercharge your holiday email campaigns in this… The post Email marketing for E-commerce appeared first on Yieldify | Customer Journey Tools.

Travel Customer Journeys 2020

How have marketers been optimizing the travel customer journey in 2019, and what’s in store for 2020? Our second annual… The post Travel Customer Journeys 2020 appeared first on Yieldify | Customer Journey Tools.

Avoiding Black Friday: New Strategies for Peak Season

As a retailer, deciding whether to avoid Black Friday or Cyber Monday is tough. Here’s how to figure it out.… The post Avoiding Black Friday: New Strategies for Peak Season appeared first on Yieldify | Customer Journey Tools.

Infographic: Customer Journeys 2020

Uncover how customer journeys have evolved over the last year and learn what 2020 will bring in this infographic… Now… The post Infographic: Customer Journeys 2020 appeared first on Yieldify | Customer Journey Tools.

2019 Marks Watershed Moment For Customer Journey Optimization, Research Reveals

Second annual ‘State of CJO’ report from Yieldify finds that nearly 9 out of 10 marketers are now satisfied with… The post 2019 Marks Watershed Moment For Customer Journey Optimization, Research Reveals appeared first on Yieldify | Customer Journey Tools.

Best Social Media Platforms for E-commerce

Social media and e-commerce are striving to crack social commerce (or s-commerce). Here are the platforms worth focusing on… As… The post Best Social Media Platforms for E-commerce appeared first on Yieldify | Customer Journey Tools.
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Yieldify Frequently Asked Questions

  • When was Yieldify founded?

    Yieldify was founded in 2012.

  • Who are Yieldify key executives?

    Yieldify's key executives are Jay Radia and Meelan Radia.

  • How many employees does Yieldify have?

    Yieldify has 116 employees.

  • What is Yieldify revenue?

    Latest Yieldify annual revenue is £8.7 m.

  • What is Yieldify revenue per employee?

    Latest Yieldify revenue per employee is £74.7 k.

  • Who are Yieldify competitors?

    Competitors of Yieldify include Bounce Exchange, TapInfluence and INBOX.

  • Where is Yieldify headquarters?

    Yieldify headquarters is located at 15 St Botolph St, Spitalfields, London.

  • Where are Yieldify offices?

    Yieldify has offices in London, New York and Darlinghurst.

  • How many offices does Yieldify have?

    Yieldify has 3 offices.