Yieldify creates smart and simple marketing technology products that predict customer behaviour to optimize customer experience with brand revenue. Yieldify’s unique technology monitors user behaviour pattern and detects when the visitor is about to leave the site. Once detected, a personalised overlay message invites the user to leave their contact information. 
Cart abandonment detects visitors who have added an item to a cart and are about to abandon without going through with the purchase. Yieldify instantly displays an overlay of customer's choice (such as a time-limited discount) at that point in time to capture extra sales. Social Sharing can be used just before an existing customer leaves the web site or after a customer makes a purchase. Yieldify can ask existing customers to participate in referral programs when they are leaving the site. This has proven to be one of the most effective revenue generating methods for the company's clients.

Company Growth (employees)
London, GB
Size (employees)
117 (est)-4%
Yieldify was founded in 2012 and is headquartered in London, GB

Key People at Yieldify

Jay Radia

Jay Radia

Founder / CEO at Yieldify
Meelan Radia

Meelan Radia


Yieldify Office Locations

Yieldify has offices in London, New York and Darlinghurst
London, GB (HQ)
2 Leman St
Darlinghurst, AU
1 85 William St
New York, US
1460 Broadway

Yieldify Data and Metrics

Summary Metrics

Founding Date


Total Funding

$17.5 m

Latest funding size

$6 m

Time since last funding

4 months


Yieldify's latest funding round in May 2017 was reported to be $6 m. In total, Yieldify has raised $17.5 m

Yieldify Financial Metrics


Cash (30-Apr-2016)

2.8 m
GBPFY, 2014FY, 2015FY, 2016


670.2 k124.2 k2.8 m

Accounts Receivable

350.2 k2 m4.9 m

Current Assets

1 m2.2 m7.7 m


13.8 k49.7 k107.2 k


198.6 k

Total Assets

1 m2.2 m8 m

Accounts Payable

164.7 k904 k1.9 m

Current Liabilities

164.7 k904 k1.9 m

Total Liabilities

164.7 k904 k2.4 m

Total Equity

869.4 k1.3 m5.6 m

Financial Leverage

1.2 x1.7 x1.4 x
Y, 2016

Financial Leverage

1.4 x

Yieldify Operating Metrics

Yieldify's Customers was reported to be 500 in Apr, 2017
Apr, 2017



    Traffic Overview of Yieldify

    Yieldify Online and Social Media Presence

    Yieldify News and Updates

    Yieldify raises another $6M, appoints adtech vet John Giuliani as chairman

     As the web becomes an ever more crowded landscape of things battling for your attention, we’re seeing an increase in marketing spend from companies to help capture it, and that in turn is leading to a rising tide for marketing technology startups building solutions to do just that. Today, Yieldify,…

    Google-backed UK startup Yieldify is settling with the US rival that accused it of copying code

    Google-backed London startup Yieldify has reached a legal settlement with a company that accused it of copying code. The accusations, levelled by US competitor Bounce Exchange, prompted an ugly year-long legal battle, complete with counter-suits, threats targeting customers,…

    Yieldify Company Life and Culture

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