Yieldify creates smart and simple marketing technology products that predict customer behaviour to optimize customer experience with brand revenue. Yieldify’s unique technology monitors user behaviour pattern and detects when the visitor is about to leave the site. Once detected, a personalised overlay message invites the user to leave their contact information. 
Cart abandonment detects visitors who have added an item to a cart and are about to abandon without going through with the purchase. Yieldify instantly displays an overlay of customer's choice (such as a time-limited discount) at that point in time to capture extra sales. Social Sharing can be used just before an existing customer leaves the web site or after a customer makes a purchase. Yieldify can ask existing customers to participate in referral programs when they are leaving the site. This has proven to be one of the most effective revenue generating methods for the company's clients.

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Type
Private
HQ
London, GB
Founded
2012
Size (employees)
122 (est)+7%
Yieldify was founded in 2012 and is headquartered in London, GB
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Key People/Management at Yieldify

Jay Radia

Jay Radia

Founder / CEO at Yieldify
Meelan Radia

Meelan Radia

Co-Founder

Yieldify Office Locations

Yieldify has offices in Darlinghurst, New York and London
London, GB (HQ)
2 Leman St
Darlinghurst, AU
1 85 William St
New York, US
1460 Broadway
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Yieldify Financials and Metrics

Summary Metrics

Founding Date

2012

Total Funding

$17.5 m

Latest funding size

$6 m

Time since last funding

a year ago

Investors

Yieldify's latest funding round in May 2017 was reported to be $6 m. In total, Yieldify has raised $17.5 m
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Yieldify Financials

Yieldify's revenue was reported to be £9.13 m in FY, 2017
GBP

Revenue (FY, 2017)

9.1 m

Gross profit (FY, 2017)

6.3 m

Gross profit margin (FY, 2017), %

68.8%

Net income (FY, 2017)

(3.6 m)

EBITDA (FY, 2017)

(3.9 m)

EBIT (FY, 2017)

(4 m)

Cash (30-Apr-2017)

4.6 m
GBPFY, 2016FY, 2017

Revenue

8.3 m9.1 m

Cost of goods sold

1.6 m2.8 m

Gross profit

6.7 m6.3 m

Gross profit Margin, %

81%69%
GBPFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

7.8 k670.2 k124.2 k3.8 m4.6 m

Accounts Receivable

350.2 k2 m855.2 k1.1 m

Current Assets

7.8 k1 m2.2 m7 m7.2 m

PP&E

555 13.8 k48.7 k164.5 k76.1 k
GBPFY, 2016FY, 2017

Net Income

(5.3 m)(3.6 m)

Cash From Operating Activities

(5.2 m)(4.1 m)

Cash From Financing Activities

9.2 m4.6 m

Net Change in Cash

3.6 m962.3 k
GBPY, 2017

Revenue/Employee

59.4 k

Financial Leverage

1.4 x
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Yieldify Operating Metrics

Yieldify's Customers was reported to be 500 in Apr, 2017.
Apr, 2017

Customers

500
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