YAMADA HOLDINGS (株式会社ヤマダホールディングス, formerly known as Yamada Denki) is a company that operates in the consumer electronics retailing sector. It operates through five segments: Consumer Electronics, Housing, Finance, Environment, and Other. The Consumer Electronics segment runs consumer electronics stores that sell home appliances, furniture, interior products, etc. The Housing segment provides smart and custom-built homes, as well as newly-built and rebuilt homes and sales of second-hand houses. The Finance segment develops financial products in the five fields of new builds, renovations, payment services, insurance products, and life planning. The Environment segment focused on the recycling and resource recovery business of products. The Other segment consists of companies, such as trading businesses, those in the travel industry, and those involved in the delivery and installation of electrical appliances.