
Cost Per Acquisition of a Gross Additional Customer
Q3, 2015
New Customers
FY, 2014
Gross Additional Customers
Q3, 2015
| Metrics | FY, 2012 | FY, 2013 | FY, 2014 |
|---|---|---|---|
| Cost Per Acquisition of a Gross Additional Customer | $40.0 | $38.0 | $47.0 |
| New Customers | 405.3K | 481.1K | 465.3K |
| Gross Additional Customers | 443.8K | 543.6K | 554.5K |
| Active Customers | 776.4K | 1.1M | 1.3M |
| Transactions | 6.6M | 10M | 12.8M |
| Gross Sending Volume | $3.2B | $5.5B | $6.9B |
| Cost Per Acquisition of a New Customer | $44.0 | $43.0 | $56.0 |
| Countries | 32 | 33 |