We believe in making shopping better. Smarter, personal and more rewarding. That’s why we introduce the new Wrapp, an app that comes with a card. Together the app and the card adds intelligence to every purchase you make by giving you offers and rewards from brands you like and follow.

Company Growth (employees)
Stockholm, SE
Size (employees)
56 (est)+2%
Wrapp was founded in 2011 and is headquartered in Stockholm, SE

Key People at Wrapp

Hjalmar Winbladh

Hjalmar Winbladh

Co-founder, CEO
Andreas Ehn

Andreas Ehn

Co-founder, CTO
Reid Hoffman

Reid Hoffman


Wrapp Office Locations

Wrapp has office in Stockholm
Stockholm, SE

Wrapp Metrics

Wrapp Summary

Founding Date


Total Funding

$33 m

Latest funding size

$4.7 m

Time since last funding

about 1 year


We estimate that Wrapp's latest funding round in January 2016 was $4.7 m. In total, Wrapp has raised $33 m

Wrapp Financials

We estimate that Wrapp's revenue is kr12.6 m in FY, 2015 which is a 178% increase from the previous period.
FY, 2014FY, 2015


kr4.5 mkr12.6 m

Revenue growth, %


Sales and marketing expense

kr16.8 mkr18.8 m

General and administrative expense

kr12.3 mkr11.3 m

Operating expense total

kr29.1 mkr30.1 m

Depreciation and amortization

kr469.6 kkr530.1 k


(kr25 m)(kr18 m)

EBIT margin, %


Pre tax profit

(kr24.5 m)(kr18 m)

Net Income

kr212.5 kkr33.7 k
We estimate that Wrapp's current employees are approximately 19% female and 81% male.

Wrapp Online Presence

Wrapp News

Wrapp Company Life

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