Windsor Circle

Windsor Circle is a company developing customer intelligence software for online marketers. It provides an automated personalization platform that comprises a retention analytics suite, custom segmentation, and behavioral tracking. The company aims to power marketing programs through the entire lifecycle, including browse abandonment, cart recovery, post-purchase, product replenishment, loyalty, and win-back campaigns. Windsor Circle merged with WhatCounts to form WhatCounts.

Employee Rating

Parent CompanyOutput Services Group
HQDurham, NC, US
Cybersecurity ratingAMore
Windsor Circle was founded in 2011 and is headquartered in Durham, NC, US

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Windsor Circle Office Locations

Windsor Circle has an office in Durham
Durham, NC, US (HQ)
212 W Main St #400
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Windsor Circle Financials and Metrics

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Founding Date


Total Funding

$17.5 m


In total, Windsor Circle had raised $17.5 m. Windsor Circle is a subsidiary of Output Services Group

Windsor Circle Cybersecurity Score

Cybersecurity ratingPremium dataset



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Windsor Circle Online and Social Media Presence

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Windsor Circle Company Culture

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Windsor Circle Blogs

A year in review: 2020

I think we can all agree that 2020 has been quite a year. While the world around us may have been a bit crazier than usual, WhatCounts has been hard at work, delivering several new features. Here is a glimpse into some of the enhancements we made this year.   Coupon Manager: Coupon Manager allows yo…

3 Quick Wins for Holiday Marketing

2020 has been a long year, but the holidays are almost among us and if you haven’t already, now is the time to look at three quick things you can do to ensure you are holiday-ready. #1 Audit your automated campaigns If you have automated campaigns, like abandon cart or post purchase, that have been …

Understanding DMARC

Understanding DMARC DMARC, or Domain-based Message Authentication, Reporting and Conformance, is an email authentication protocol that works alongside Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). What makes DMARC unique is it allows senders to indicate messages are protected …

JumpStart your Digital Engagement!

Onboarding to a new ESP is hard work but WhatCounts has a new way to get you up and running fast, with a FULL and proven program. Announcing JumpStart.   WhatCounts’ JumpStart program allows you to connect with your contacts immediately through email, SMS, and event- triggered automation campaigns. …

What is responsive email design?

Responsive design became a must-have of email marketing when mobile devices started to account for larger and larger portions of viewership. Responsive design is a form of email marketing design that helps you achieve better results on mobile devices. It’s important to know what it is, the importanc…

Introducing Non-Ecommerce Behavior Tracking

We are proud to announce that we now offer event and behavior tracking to allow for more targeted sending based on your customer’s browsing behavior. WhatCounts will provide behavior tracking scripts that our publishing/media clients can drop onto their website(s) to leverage browsing data for email…
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Windsor Circle Frequently Asked Questions

  • When was Windsor Circle founded?

    Windsor Circle was founded in 2011.

  • How many employees does Windsor Circle have?

    Windsor Circle has 6 employees.

  • Who are Windsor Circle competitors?

    Competitors of Windsor Circle include Privy, Topica and Criteo.

  • Where is Windsor Circle headquarters?

    Windsor Circle headquarters is located at 212 W Main St #400, Durham.

  • Where are Windsor Circle offices?

    Windsor Circle has an office in Durham.

  • How many offices does Windsor Circle have?

    Windsor Circle has 1 office.