WiMi Holographic Cloud (微美云息) is a company that offers augmented reality (AR)-based holographic services and products. Its offering consists of holographic AR advertising services and holographic AR entertainment products. WiMi's advertising software enables users to insert into video footages real or animated three-dimensional objects that integrate within the scene of such footages, while its holographic AR entertainment products consist primarily of payment middleware software, game distribution platform and holographic mixed reality software. WiMi's areas of application include advertisement, entertainment, education, cinema, and 5G application.