William Hill provides sports betting and gaming services. The Company operates licensed betting offices that offer various betting and gaming services, including horseracing, greyhound racing, football betting, virtual racing, numbers betting, and other services. It also operates online betting and gaming business that provides in-play and pre-match betting and gaming, and gaming machines, as well as offers online casino, poker, and bingo products. William Hill provides telephone betting services, such as bet in-play betting, and sports betting and gaming services through mobile apps.

HQLondon, GB
Size (employees)16,000 (est)
William Hill was founded in 1934 and is headquartered in London, GB
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William Hill Office Locations

William Hill has an office in London
London, GB (HQ)
Station Rd 50
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William Hill Financials and Metrics

William Hill Revenue

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William Hill's revenue was reported to be £1.71 b in FY, 2017 which is a 6.7% increase from the previous period.

Revenue (FY, 2017)

1.7 b

Revenue growth (FY, 2016 - FY, 2017), %


Gross profit (FY, 2017)

1.3 b

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

(83.2 m)

EBIT (FY, 2017)

(43.7 m)

Cash (26-Dec-2017)

317 m


2.6 b
GBPFY, 2016FY, 2017


1.6 b1.7 b

Revenue growth, %


Cost of goods sold

382.2 m432 m

Gross profit

1.2 b1.3 b
GBPFY, 2016FY, 2017


215.5 m317 m

Accounts Receivable

20.4 m17.9 m

Prepaid Expenses

41.5 m45.6 m

Current Assets

291.7 m393.4 m
GBPFY, 2016FY, 2017

Depreciation and Amortization

31.6 m30.1 m

Accounts Payable

37 m75.1 m

Cash From Operating Activities

265.9 m290.1 m

Purchases of PP&E

(32.5 m)(14.2 m)
GBPY, 2017


-59.8 x


9 x


0.7 x


0.3 x

Financial Leverage

2.2 x
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William Hill Operating Metrics

William Hill's Betting Shops was reported to be 2.3 k in FY, 2017.
FY, 2015FY, 2016FY, 2017

Unique Online Active Players

2.69 m2.25 m2.39 m

Revenue per Unique Online Active Player

£204.60 £242.60 £258.30

Betting Shops

2.34 k

Average Number of Betting Shops

2.37 k2.36 k
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William Hill Revenue Breakdown

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William Hill revenue breakdown by business segment: 83.4% from Retail, 5.2% from US, 10.9% from Australia and 0.4% from Other

William Hill revenue breakdown by geographic segment: 13.7% from Rest of the World, 59.8% from United Kingdom and 26.5% from Online

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William Hill Online and Social Media Presence

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William Hill News and Updates

William Hill Extends US Betting Footprint with Eldorado Partnership

William Hill announced today that it has reached an agreement to sell a 20% stake in its US business to Nevada-based gaming operator Eldorado Resorts and to become the latter company’s exclusive sports betting operator. The deal will provide William Hill US with the opportunity to distribute its spo…

William Hill to ‘capture evolving US opportunity’ with Eldorado Resorts partnership

Bookmaker William Hill PLC has entered into a new partnership with a casino group in the US. As part of the deal with Eldorado Resorts, Inc, William Hill US will become the firm’s exclusive partner for the provision of digital and land-based sports betting services and online gaming. Eldorado Resort…

William Hill and Eldorado Resorts enter US partnership

LONDON, Sept. 5, 2018 /PRNewswire/ -- William Hill PLC (LSE: WMH) today announces that William Hill US ("William Hill") and Eldorado Resorts, Inc. (NASDAQ: ERI) have entered into a nationwide partnership for digital and land-based sports betting and online gaming in the United States. The ...

Sports Betting Global Market 2018: Key Players – William Hill, GVC Holdings, 888 Holdings, Kindred Group, Paddy Power Betfair

Sports Betting -Market Demand, Growth, Opportunities and Analysis Of Top Key Player Forecast To 2023 Posted via Industry Today. Follow us on Twitter @IndustryToday

Betting 2018 Global Market Key Players - 888 Holdings, Betfair, Bwin.Part, Paddy Power, Unibet, William Hill, Amaya gaming.....

Betting – Global Market Demand, Growth, Opportunities, Manufacturers, Analysis of Top Key Players and Forecast to 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday

Sports Betting Market is expected to witness the fastest growth in the market during the assessment period | 888 Holdings, Betfair, Bwin.Party Digital Entertainment, Unibet, William Hill, Amaya, BET365, bet-at-home

A complete analysis of the Sports Betting market is been done in this intelligence report. It includes the investigations done of the past progress, present ongoing market scenarios and future prospects. Posted via Industry Today. Follow us on Twitter @IndustryToday
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William Hill Company Life and Culture

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