OverviewSuggest Edit

William Hill provides sports betting and gaming services. The company operates licensed betting offices that offer various betting and gaming services, including horseracing, greyhound racing, football betting, virtual racing, numbers betting, and other services. It also operates online betting and gaming business that provides in-play and pre-match betting and gaming, and gaming machines, as well as offers online casino, poker, and bingo products. William Hill provides telephone betting services, such as bet in-play betting, and sports betting and gaming services through mobile apps.

TypePublic
Founded1934
HQLondon, GB
Websitewilliamhillplc.com
Employee Ratings3.2
Overall CultureA+

Latest Updates

Employees (est.) (Dec 2019)12,000(-22%)
Job Openings436
Revenue (FY, 2018)£1.6 B(-5%)
Share Price (Apr 2021)£2.7
Cybersecurity ratingBMore

Key People/Management at William Hill

Roger Devlin

Roger Devlin

Chairman
Ulrik Bengtsson

Ulrik Bengtsson

Chief Executive Officer & Director
Mark Brooker

Mark Brooker

Senior Independent Non-Executive Director
Satty Bhens

Satty Bhens

Chief Product and Technology Officer
Nicola Frampton

Nicola Frampton

Managing Director, UK Retail
Jane Hanson

Jane Hanson

Independent Non-Executive Director
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William Hill Office Locations

William Hill has offices in London and Gibraltar
London, GB (HQ)
1 Bedford Ave, Bloomsbury
Gibraltar, GI
6, 1 Waterport Rd
Show all (2)

William Hill Financials and Metrics

William Hill Revenue

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William Hill's revenue was reported to be £1.62 b in FY, 2018 which is a 5% decrease from the previous period.
GBP

Revenue (H1, 2019)

811.7m

Gross profit (H1, 2019)

614.5m

Gross profit margin (H1, 2019), %

75.7%

Net income (H1, 2019)

(61.2m)

EBIT (H1, 2019)

(38.1m)

Market capitalization (21-Apr-2021)

2.9b

Closing stock price (21-Apr-2021)

2.7

Cash (2-Jul-2019)

433.4m

EV

3.5b
William Hill's current market capitalization is £2.9 b.
Annual
GBPFY, 2016FY, 2017FY, 2018

Revenue

1.6b1.7b1.6b

Revenue growth, %

1%7%(5%)

Cost of goods sold

382.2m432.0m385.6m

Gross profit

1.2b1.3b1.2b
Half Year
GBPH1, 2017H1, 2018H1, 2019

Revenue

837.0m802.6m811.7m

Cost of goods sold

207.3m196.6m197.2m

Gross profit

629.7m606.0m614.5m

Gross profit Margin, %

75%76%76%
Annual
GBPFY, 2016FY, 2017FY, 2018

Cash

215.5m317.0m510.5m

Accounts Receivable

20.4m17.9m7.8m

Prepaid Expenses

41.5m45.6m47.9m

Current Assets

291.7m393.4m573.9m
Half Year
GBPH1, 2017H1, 2018H1, 2019

Cash

227.0m544.9m433.4m

Current Assets

308.1m613.6m504.5m

PP&E

195.4m134.0m281.3m

Total Assets

2.4b1.5b2.0b
Annual
GBPFY, 2016FY, 2017FY, 2018

Net Income

225.6m(43.7m)(687.9m)

Depreciation and Amortization

86.6m30.1m76.1m

Accounts Payable

37.0m75.1m(28.4m)

Cash From Operating Activities

265.9m290.1m198.1m
Half Year
GBPH1, 2017H1, 2018H1, 2019

Net Income

109.0m(802.3m)(38.1m)

Depreciation and Amortization

43.3m39.4m71.0m

Accounts Payable

7.6m10.4m(10.4m)

Cash From Operating Activities

115.3m111.0m72.4m
GBPFY, 2016

EV/EBIT

13.7 x

EV/CFO

11.6 x

Debt/Equity

0.6 x

Debt/Assets

0.3 x

Financial Leverage

2 x
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William Hill Operating Metrics

FY, 2016H1, 2017FY, 2017H1, 2018FY, 2018H1, 2019

Unique Online Active Players

2.25 m2.39 m2.98 m

Revenue per Unique Online Active Player

£237.8£258.3£213

Average Number of Betting Shops

2.37 k2.38 k2.36 k2.34 k2.33 k2.31 k

Average Profit per Shop

£68.3 k£68.12 k£64.42 k
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William Hill Acquisitions / Subsidiaries

Company NameDateDeal Size
CG TechnologySeptember 09, 2020
Mr Green & CoOctober 31, 2018
Grand ParadeAugust 02, 2016£13.6 m
Brandywine Bookmaking LLCMay 03, 2011$15.7 m
American WageringApril 14, 2011$39 m
PlaytechOctober 20, 2008
49’s Limited
A.J.Schofield Limited
American Wagering, Inc.
Arena Racing Limited
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William Hill Revenue Breakdown

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William Hill revenue breakdown by business segment: 39.1% from Online, 55.2% from Retail and 5.7% from Other

William Hill revenue breakdown by geographic segment: 14.9% from Rest of the World and 85.1% from United Kingdom

William Hill Cybersecurity Score

Cybersecurity ratingPremium dataset

B

82/100

SecurityScorecard logo

William Hill Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

50-59

out of 100

CSRHub logo

William Hill Online and Social Media Presence

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William Hill Company Culture

  • Overall Culture

    A+

    77/100

  • CEO Rating

    A+

    100/100

  • Compensation

    A+

    100/100

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William Hill News and Updates

William Hill Expands Regulated Presence with Colombian Launch

British bookmaker William Hill is now live in Colombia’s regulated online gambling market, following the recent acquisition of a majority stake in local operator Alfabet S.A.S. The major company launched earlier this week the WilliamHill.co site to make Colombia the ninth regulated market it is acti…

Worldwide Online Gambling Industry to 2030 - Major Players Include 888 Holdings, William Hill and Paddy Power Among Others

Dublin, May 26, 2021 (GLOBE NEWSWIRE) -- The "Online Gambling Global Market Report 2021: COVID-19 Growth and Change to 2030" report has been added to ResearchAndMarkets.com's offering. This report provides strategists, marketers and senior management with the critical information they need to asse…

iSoftBet’s In-House Online Casino Content Goes Live with William Hill

Gambling operator William Hill’s online casino operation has on Thursday gone live with its first game by iGaming content supplier iSoftBet as part of a recent partnership between the two companies. The deal will see William Hill launch more innovative, player-first content developed by its new part…

Caesars Closes William Hill Takeover

US casino giant Caesars Entertainment, Inc. on Thursday completed the acquisition of British bookmaker William Hill in a £2.9 billion ($4 billion) deal that cleared its last hurdle earlier this week. The transaction’s closure saw William Hill delist from the London Stock Exchange Thursday morning an…

William Hill Takeover by Casino Giant Caesars Gets Court OK

A UK court has given the green light for William Hill’s £2.9 billion takeover by US casino giant Caesars Entertainment, Inc., although several investors have protested the transaction. The British bookmaker said Tuesday that the High Court has sanctioned the proposed acquisition and has given it the…

Hedge Funds Hit Out at William Hill Failure to Disclose Full Caesars Takeover Terms

Two hedge funds have slammed William Hill’s board for failing to disclose “potentially material” information about the British bookmaker’s takeover by US casino giant Caesars. The two hedge funds are also understood to be calling for William Hill shareholders to have a second vote on the £2.9 billio…
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William Hill Frequently Asked Questions

  • When was William Hill founded?

    William Hill was founded in 1934.

  • Who are William Hill key executives?

    William Hill's key executives are Roger Devlin, Ulrik Bengtsson and Mark Brooker.

  • How many employees does William Hill have?

    William Hill has 12,000 employees.

  • What is William Hill revenue?

    Latest William Hill annual revenue is £1.6 b.

  • What is William Hill revenue per employee?

    Latest William Hill revenue per employee is £135.1 k.

  • Who are William Hill competitors?

    Competitors of William Hill include Flutter Entertainment, Red Rock Resorts and Estoril-Sol.

  • Where is William Hill headquarters?

    William Hill headquarters is located at 1 Bedford Ave, Bloomsbury, London.

  • Where are William Hill offices?

    William Hill has offices in London and Gibraltar.

  • How many offices does William Hill have?

    William Hill has 2 offices.