OverviewSuggest Edit

William Hill provides sports betting and gaming services. The company operates licensed betting offices that offer various betting and gaming services, including horseracing, greyhound racing, football betting, virtual racing, numbers betting, and other services. It also operates online betting and gaming business that provides in-play and pre-match betting and gaming, and gaming machines, as well as offers online casino, poker, and bingo products. William Hill provides telephone betting services, such as bet in-play betting, and sports betting and gaming services through mobile apps.

TypePublic
Founded1934
HQLondon, GB
Websitewilliamhillplc.com
Employee Ratings3.1
Overall CultureA

Latest Updates

Employees (est.) (Dec 2019)12,000(-22%)
Revenue (FY, 2018)£1.6 B(-5%)
Share Price (Mar 2021)£2.7
Cybersecurity ratingBMore

Key People/Management at William Hill

Roger Devlin

Roger Devlin

Chairman
Ulrik Bengtsson

Ulrik Bengtsson

Chief Executive Officer & Director
Matt Ashley

Matt Ashley

Chief Financial Officer & Director
Joe Asher

Joe Asher

USA, CEO
Mark Brooker

Mark Brooker

Senior Independent Non-Executive Director
Satty Bhens

Satty Bhens

Chief Product and Technology Officer
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William Hill Office Locations

William Hill has offices in London and Gibraltar
London, GB (HQ)
1 Bedford Ave, Bloomsbury
Gibraltar, GI
6, 1 Waterport Rd
Show all (2)

William Hill Financials and Metrics

William Hill Revenue

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William Hill's revenue was reported to be £1.62 b in FY, 2018 which is a 5% decrease from the previous period.
GBP

Revenue (H1, 2019)

811.7m

Gross profit (H1, 2019)

614.5m

Gross profit margin (H1, 2019), %

75.7%

Net income (H1, 2019)

(61.2m)

EBIT (H1, 2019)

(38.1m)

Market capitalization (1-Mar-2021)

2.8b

Closing stock price (1-Mar-2021)

2.7

Cash (2-Jul-2019)

433.4m

EV

3.5b
William Hill's current market capitalization is £2.8 b.
Annual
GBPFY, 2016FY, 2017FY, 2018

Revenue

1.6b1.7b1.6b

Revenue growth, %

1%7%(5%)

Cost of goods sold

382.2m432.0m385.6m

Gross profit

1.2b1.3b1.2b
Half Year
GBPH1, 2017H1, 2018H1, 2019

Revenue

837.0m802.6m811.7m

Cost of goods sold

207.3m196.6m197.2m

Gross profit

629.7m606.0m614.5m

Gross profit Margin, %

75%76%76%
Annual
GBPFY, 2016FY, 2017FY, 2018

Cash

215.5m317.0m510.5m

Accounts Receivable

20.4m17.9m7.8m

Prepaid Expenses

41.5m45.6m47.9m

Current Assets

291.7m393.4m573.9m
Half Year
GBPH1, 2017H1, 2018H1, 2019

Cash

227.0m544.9m433.4m

Current Assets

308.1m613.6m504.5m

PP&E

195.4m134.0m281.3m

Total Assets

2.4b1.5b2.0b
Annual
GBPFY, 2016FY, 2017FY, 2018

Net Income

225.6m(43.7m)(687.9m)

Depreciation and Amortization

86.6m30.1m76.1m

Accounts Payable

37.0m75.1m(28.4m)

Cash From Operating Activities

265.9m290.1m198.1m
Half Year
GBPH1, 2017H1, 2018H1, 2019

Net Income

109.0m(802.3m)(38.1m)

Depreciation and Amortization

43.3m39.4m71.0m

Accounts Payable

7.6m10.4m(10.4m)

Cash From Operating Activities

115.3m111.0m72.4m
GBPFY, 2016

EV/EBIT

13.7 x

EV/CFO

11.6 x

Debt/Equity

0.6 x

Debt/Assets

0.3 x

Financial Leverage

2 x
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William Hill Operating Metrics

FY, 2016H1, 2017FY, 2017H1, 2018FY, 2018H1, 2019

Unique Online Active Players

2.25 m2.39 m2.98 m

Revenue per Unique Online Active Player

£237.80 £258.30 £213

Average Number of Betting Shops

2.37 k2.38 k2.36 k2.34 k2.33 k2.31 k

Average Profit per Shop

£68.30 k£68.12 k£64.42 k
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William Hill Acquisitions / Subsidiaries

Company NameDateDeal Size
CG TechnologySeptember 09, 2020
Mr Green & CoOctober 31, 2018
Grand ParadeAugust 02, 2016£13.60 m
Brandywine Bookmaking LLCMay 03, 2011$15.70 m
American WageringApril 14, 2011$39 m
PlaytechOctober 20, 2008
49’s Limited
A.J.Schofield Limited
American Wagering, Inc.
Arena Racing Limited
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William Hill Revenue Breakdown

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William Hill revenue breakdown by business segment: 39.1% from Online, 55.2% from Retail and 5.7% from Other

William Hill revenue breakdown by geographic segment: 14.9% from Rest of the World and 85.1% from United Kingdom

William Hill Cybersecurity Score

Cybersecurity ratingPremium dataset

B

83/100

SecurityScorecard logo

William Hill Online and Social Media Presence

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William Hill Company Culture

  • Overall Culture

    A

    77/100

  • CEO Rating

    A+

    100/100

  • Compensation

    A+

    100/100

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William Hill News and Updates

Global Gambling Market Report 2021-2030 Featuring William Hill, MGM Resorts, Las Vegas Sands, Paddy Power & Betfair Entertainment

Dublin, Feb. 05, 2021 (GLOBE NEWSWIRE) -- The "Gambling Global Market Report 2021: COVID-19 Impact and Recovery to 2030" report has been added to ResearchAndMarkets.com's offering. Gambling Global Market Report 2021: COVID-19 Impact and Recovery to 2030 provides the strategists, marketers and seni…

William Hill Mobile Sports Book and Online Casino Launches in Michigan

TRAVERSE CITY, Mich., Jan. 22, 2021 /PRNewswire/ -- William Hill US, partnered with the Grand Traverse Band of Ottawa and Chippewa Indians ("GTB"), to launch its mobile and online Sports Book and Casino App in Michigan today, Friday, January 22, 2021, at 12PM ET. Available from anywhere...

William Hill bets on further growth after “substantial” 2020 expansion

Bookmaker William Hill has seen double digit growth in its online revenue during “a year like no other”. Despite the impact of COVID-19 on the company’s physical business, William Hill saw growth in its online offering and secured a number of expansion opportunities throughout 2020. In its unaudited…

William Hill Debuts Enhanced Betting App in Iowa

William Hill last week launched an enhanced version of its William Hill Sports Book App and desktop operation in Iowa in line with the expiration of an in-person registration requirement in the state that finally enabled Iowans to open wagering accounts online. The sports betting operator announced …

William Hill Mobile Sports Betting App and Website Now Available for Sign-Ups, Deposits and Betting Anywhere in Iowa

ALTOONA, Iowa, Jan. 1, 2021 /PRNewswire/ -- WHAT: William Hill US, America's leading sports book operator, today launched its enhanced William Hill Sports Book App and website in Iowa. Available for registration and use from anywhere in the Hawkeye State, the William Hill mobile app (and...
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William Hill Frequently Asked Questions

  • When was William Hill founded?

    William Hill was founded in 1934.

  • Who are William Hill key executives?

    William Hill's key executives are Roger Devlin, Ulrik Bengtsson and Matt Ashley.

  • How many employees does William Hill have?

    William Hill has 12,000 employees.

  • What is William Hill revenue?

    Latest William Hill annual revenue is £1.6 b.

  • What is William Hill revenue per employee?

    Latest William Hill revenue per employee is £135.1 k.

  • Who are William Hill competitors?

    Competitors of William Hill include Flutter Entertainment, Red Rock Resorts and Estoril-Sol.

  • Where is William Hill headquarters?

    William Hill headquarters is located at 1 Bedford Ave, Bloomsbury, London.

  • Where are William Hill offices?

    William Hill has offices in London and Gibraltar.

  • How many offices does William Hill have?

    William Hill has 2 offices.