William Hill provides sports betting and gaming services. The Company operates licensed betting offices that offer various betting and gaming services, including horseracing, greyhound racing, football betting, virtual racing, numbers betting, and other services. It also operates online betting and gaming business that provides in-play and pre-match betting and gaming, and gaming machines, as well as offers online casino, poker, and bingo products. William Hill provides telephone betting services, such as bet in-play betting, and sports betting and gaming services through mobile apps.

Employee Rating

HQLondon, GB
Size (employees)16,000 (est)
William Hill was founded in 1934 and is headquartered in London, GB
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Key People/Management at William Hill

Philip Bowcock

Philip Bowcock

Ruth Prior

Ruth Prior

Ulrik Bengtsson

Ulrik Bengtsson

Chief Digital Officer
Paul Durkan

Paul Durkan

Chief Information Officer
Nicola Frampton

Nicola Frampton

Director, UK Retail
Karen Myers

Karen Myers

Group Human Resource Director
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William Hill Office Locations

William Hill has an office in London
London, (HQ)
Station Rd 50
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William Hill Financials and Metrics

William Hill Revenue

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William Hill's revenue was reported to be £1.71 b in FY, 2017 which is a 6.7% increase from the previous period.

Revenue (FY, 2017)


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EBIT (FY, 2017)


Cash (26-Dec-2017)



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-59.8 x


9 x


0.7 x


0.3 x

Financial Leverage

2.2 x
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William Hill Operating Metrics

William Hill's Betting Shops was reported to be 2.3 k in FY, 2017.
FY, 2015FY, 2016FY, 2017

Unique Online Active Players

2.69 m2.25 m2.39 m

Revenue per Unique Online Active Player

£204.60 £242.60 £258.30

Betting Shops

2.34 k

Average Number of Betting Shops

2.37 k2.36 k
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William Hill Revenue Breakdown

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William Hill revenue breakdown by business segment: 83.4% from Retail, 5.2% from US, 10.9% from Australia and 0.4% from Other

William Hill revenue breakdown by geographic segment: 13.7% from Rest of the World, 59.8% from United Kingdom and 26.5% from Online

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William Hill Online and Social Media Presence

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William Hill News and Updates

Mobile Gambling 2018 Global Market Key Players – 888 Holdings PLC, Ladbrokes Betting & Gaming Ltd., Bet-at-home.com, Bwin.Party Digital Entertainment, Betfair Group plc., Unibet Group, William Hill – Analysis and Forecast to 2023

WiseGuyRerports.com Presents “Global Mobile Gambling Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023” New Document to its Studies Database Posted via Industry Today. Follow us on Twitter @IndustryToday

William Hill bookmaker suspends betting on year UK PM May will leave office

British bookmaker William Hill Plc suspending betting on the year that British Prime Minister Theresa May will leave office, it said on Friday, amid speculation there she will face a confidence vote. (Reporting by Josephine Mason and Helen Reid Editing by Robin Pomeroy)

William Hill Makes £242-Million Offer to Buy MRG ahead of Major UK Gambling Industry Disturbances

William Hill looks to expand European presence, diversify revenue mix, improve online performance with MRG marriage William Hill today announced that it has made a cash offer to acquire Malta-headquartered online gambling operator Mr Green & co AB (MRG) as the British bookmaker is seeking to bol…

William Hill offers to buy Sweden's Mr Green & Co for $308 million

William Hill Plc has offered to buy Swedish-listed Mr Green & Co AB (MRG) for around $308 million as the British gambling company expands its digital businesses and strengthens its European operations ahead of Brexit.

William Hill offers to buy Swedish gaming company Green & Co

British gaming and betting company William Hill Plc said on Wednesday that it offered to buy Sweden-based gaming company Mr Green & Co AB for 2.82 billion Swedish Crowns($307.40 million), looking to expand and diversify into more European markets.
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William Hill Company Life and Culture

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William Hill Frequently Asked Questions

  • When was William Hill founded?

    William Hill was founded in 1934.

  • Who are William Hill key executives?

    William Hill's key executives are Philip Bowcock, Ruth Prior and Ulrik Bengtsson.

  • How many employees does William Hill have?

    William Hill has 16,000 employees.

  • What is William Hill revenue?

    Latest William Hill annual revenue is £1.7 b.

  • What is William Hill revenue per employee?

    Latest William Hill revenue per employee is £106.9 k.

  • Who are William Hill competitors?

    Competitors of William Hill include LeoVegas, Estoril-Sol and Jackpotjoy.

  • Where is William Hill headquarters?

    William Hill headquarters is located at Station Rd 50 , London.

  • Where are William Hill offices?

    William Hill has an office in London.

  • How many offices does William Hill have?

    William Hill has 1 office.