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Wiggle is an online sports retailer, selling cycle, run, swim and outdoor equipment and apparel. The Company offers bikes, triathlon bikes, and mountain bikes; and cycling, running, triathlon, and swimming clothing, accessories, nutrition products, components, and shoes

HQPortsmouth, GB

Latest Updates

Employees (est.) (Jul 2021)426(+3%)
Revenue (FY, 2018)£345.5 M(+69%)

Wiggle Office Locations

Wiggle has offices in Portsmouth, Bilston and Docklands
Portsmouth, GB (HQ)
1000 Lakeside North Harbour, Cosham
Bilston, GB
Black Country New Rd
Docklands, AU
Tower Two, Collins Square, 727 Collins St
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Wiggle Financials and Metrics

Summary Metrics

Founding Date

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Wiggle Revenue

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Wiggle's revenue was reported to be £345.48 m in FY, 2018

Revenue (FY, 2018)


Gross profit (FY, 2018)


Gross profit margin (FY, 2018), %


Net income (FY, 2018)


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Cash (30-Dec-2018)

GBPFY, 2015FY, 2017FY, 2018



Cost of goods sold


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Current Assets

GBPFY, 2015

Financial Leverage

1.9 x
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Wiggle Revenue Breakdown

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Wiggle revenue breakdown by geographic segment: 50.1% from United Kingdom, 19.4% from Europe and 30.5% from Rest of World

Wiggle Online and Social Media Presence

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Wiggle News and Updates

Biden’s China Blacklist Revamp Leaves Him Lots of Wiggle Room

Biden’s China Blacklist Revamp Leaves Him Lots of Wiggle Room

Biden’s Russia Sanctions Leave Some Wiggle Room for Diplomacy

Biden’s Russia Sanctions Leave Some Wiggle Room for Diplomacy

Turkey to Make Clear How Much Wiggle Room Remains to Cut Rates

Turkey’s new central banker is about to reveal if he’ll be able to put an exclamation point on his dash to cut interest rates.

If Impeachment Comes to the Senate, Mitch McConnell Has Some Wiggle Room

If Impeachment Comes to the Senate, Mitch McConnell Has Some Wiggle Room

Physicists Hack the Uncertainty Principle to See an Ion Wiggle

Heisenberg's famous principle can't be violated, but it can be gamed. A new study shows a way to measure particles with far more precision than before.
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Wiggle Blogs

Black Cyclists Network: Their Story and Kit Drop

The BCN club kit has just dropped and we are more than a little excited. Not only does the dhb kit look awesome, the story behind BCN is awesome too. What is BCN? Black Cyclists Network (BCN) is a club based in London where cyclists from Black, Asian and Minority Ethnic (BAME) backgrounds can connec…

What are the best tyres for road bikes?

Your tyres are one of the most important components on your bike. As the only point of contact with the ground, they affect your comfort, safety and speed. We look at some of the best options available now to help you find the pair for you. Is tubeless really faster? One of the most obvious bene…

Top 5 Mountain Bike Tyres

Tread pattern, rubber compound, front or back - there are a few things to consider when buying your new mountain bike tyres. We've compiled a list of the Top 5 MTB Tyres so you can ride all types of terrain knowing you've got good grip or go faster, whatever the weather.  Changing your tyres can mak…

The best Vitus road bikes of 2021

If you're about to take the plunge and buy your first road bike, congratulations. If you're a seasoned cyclist looking for the next n+1, we've got you covered too, because there's no feeling like that New Bike Day feeling.  We've pulled together the best road bikes of 2021, whether you need a faste…

Jonny Brownlee answers your questions

Team GB athlete Jonny Brownlee is answering questions from the Wiggle community this week. Stay tuned for expert advice on how to smash your next triathlon.

Seven of the best road cycling shoes of 2021

For road cyclists, getting the right road cycling shoes can make or break your ride. From entry-level to pro-fit, here are seven of the best road cycling shoes available right now. See the full range of road cycling shoes at Wiggle Your feet are a key contact point with your bike. When you're p…
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Wiggle Frequently Asked Questions

  • When was Wiggle founded?

    Wiggle was founded in 1999.

  • How many employees does Wiggle have?

    Wiggle has 426 employees.

  • What is Wiggle revenue?

    Latest Wiggle annual revenue is £345.5 m.

  • What is Wiggle revenue per employee?

    Latest Wiggle revenue per employee is £811 k.

  • Who are Wiggle competitors?

    Competitors of Wiggle include Giant Bicycles, VOLANDO and Helly Hansen.

  • Where is Wiggle headquarters?

    Wiggle headquarters is located at 1000 Lakeside North Harbour, Cosham, Portsmouth.

  • Where are Wiggle offices?

    Wiggle has offices in Portsmouth, Bilston and Docklands.

  • How many offices does Wiggle have?

    Wiggle has 3 offices.