In May 2016, award winning distributor CMS Distribution acquired Widget Group. CMS Distribution now employ 250 people across seven locations in the UK, Ireland, Sweden and the Netherlands, providing value-added services that support the growth of our customers’ business. With the advent of satellite navigation, the company – renamed Widget UK Ltd in 2000 – became TomTom’s first UK distributor. We followed this by becoming the main European distributor for the Flip Video range, then were first in Europe with Fitbit activity trackers, then added Orbitsound sound bars and LIFX lightbulbs to our exciting portfolio. Today we distribute a tightly focused range of products to Uk and Scandinavian retailers and resellers including Dixons Retail (Currys and PC World in the UK, Elkjøp and Fona in Scandinavia) Amazon, Argos, John Lewis, Maplin, Ideal Shopping Direct, and QVC in the UK, Expert in Norway and Verkkokauppa in Finland. We are distinctive because we are proactive, seeking out imaginative new products and emerging technology trends. But we never forget that we are a service company. We aim to build lasting relationships with our vendor partners and with key retail customers. We strive to deliver much more than excellent logistics, using our extensive channel knowledge to help manufacturers develop effective launch, marketing and merchandising strategies to maximise return on investment throughout the supply chain. Widget UK is an innovative distributor which specialises in selling peripherals which are growing new markets to retailers. It has a track record of introducing new categories and vendors which grow the sales of retailers, rather than being focussed on legacy categories.
Stevenage, GB
Widget was founded in 2002 and is headquartered in Stevenage, GB

Widget Office Locations

Widget has an office in Stevenage
Stevenage, GB (HQ)
Whittle Way

Widget Data and Metrics

Widget Summary

Founding Date


Widget Financial Metrics

Widget's revenue was reported to be £127.5 m in FY, 2016 which is a 118% increase from the previous period.
GBPFY, 2013FY, 2014FY, 2015FY, 2016


104 m25.6 m58.4 m127.5 m

Revenue growth, %


Cost of goods sold

94.9 m23.5 m54.7 m118.8 m

Gross profit

9.1 m2 m3.8 m8.7 m

Gross profit Margin, %


Operating expense total

7.7 m1.6 m2.2 m3.2 m

Pre tax profit

1.2 m1.5 m1.5 m

Net Income

928.8 k1.2 m1.1 m
GBPFY, 2013FY, 2014FY, 2015


50.6 k240.5 k5.8 m

Accounts Receivable

22 m34.1 m30.2 m

Current Assets

24.8 m35.6 m37.2 m


1.4 m3 m2.8 m


2.4 m2.1 m

Total Assets

26.2 m41 m42.2 m

Accounts Payable

586.3 k535.4 k388.9 k

Current Liabilities

12.9 m25.6 m26.8 m

Total Liabilities

13.1 m26.6 m26.8 m

Retained Earnings

928.8 k1.2 m1.1 m

Total Equity

13.1 m14.3 m15.3 m

Financial Leverage

2 x2.9 x2.8 x
GBPFY, 2013FY, 2014FY, 2015

Income Taxes Paid

(256.5 k)(328.5 k)(395.2 k)

Traffic Overview of Widget

Widget Online and Social Media Presence

Widget News and Updates

Google’s Search app now includes Gboard, a widget and expanded 3D Touch

 Google’s desire for its search engine to become more deeply integrated into the iOS operating system got a big push today – the company says that its previously standalone keyboard app Gboard is now being bundled with its main iOS Search app. This change was announced alongside a handful of new fea…

Snapchat launches Bitmoji widget chat shortcuts for your homescreen

 Snapchat is doubling down on private messaging as Instagram and Facebook Messenger clone and steal usage from its Stories feature. Now you can instantly start chatting with your best friends on Snapchat. Instead of digging a chat thread out of Snapchat, users can select their favorite friends, crea…

With a $1.5M seed round, Eloquent Labs mixes AI and Mechanical Turk to fix customer service

 Keenon Werling would be the first to agree that conversational AI is regularly overhyped. So instead of taking the traditional approach and gloating about a glitzy new deeper learning algorithm to pitch his new venture Eloquent Labs, Werling instead opted to differentiate by optimizing something fa…

Pet Widget is the upgraded dog tag your best friend deserves

Pet owners who've had to go through the trauma of having a dog run away will understand: its microchip alone may not be enough to help you trace your dog. The Pet Widget is a $29 collar tag that's just hit the market, supported by a social network for pets and their humans. Its creator, Ivan Loh…

This clever dot screen is a fun widget for your high-tech hipster office

 Look, it’s 2016. A cereal bar, pet grooming station, nap pod, and ping pong hovel aren’t enough to get a young programmer’s guts boiling. You need something unique. You need a flip disk system. This system, created by a BreakfastNY, is basically a modern version of those massive analog-digital sign…
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Widget Company Life and Culture

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