OverviewSuggest Edit

    Widen is a company that provides DAM and PIM software. It is used for brand, marketing resource, and product information management, and more.
    HQMadison, WI, US
    Employee Ratings3.6
    Overall CultureB+

    Latest Updates

    Employees (est.) (Dec 2021)134(-8%)
    Cybersecurity ratingAMore
    Discover new suppliers and conduct deeper comparison analysis with Craft for EnterpriseLearn more
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    Key People/Management at Widen

    Deanna Ballew

    Deanna Ballew

    Chief Innovation Officer
    Jake Athey

    Jake Athey

    VP of Marketing and Customer Experience
    Ben Dotte

    Ben Dotte

    Senior Director of Engineering
    Matthew Gonnering

    Matthew Gonnering

    Chief Executive Officer
    Michael Kiesler

    Michael Kiesler

    Chief Financial Officer
    Debby Leisner

    Debby Leisner

    VP of Business Operations
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    Widen Office Locations

    Widen has offices in Madison and London
    Madison, WI, US (HQ)
    6911 Mangrove Ln
    London, GB
    Aldgate Tower
    Show all (2)

    Widen Financials and Metrics

    Summary Metrics

    Founding Date


    Widen Cybersecurity Score

    Cybersecurity ratingPremium dataset



    SecurityScorecard logo

    Widen Online and Social Media Presence

    Embed Graph

    Widen Company Culture

    • Overall Culture



    • CEO Rating



    • Compensation



    • Diversity



    Learn more on Comparably

    Widen News and Updates

    Hong Kong to Widen Booster Access to All Adults From Jan. 1

    Hong Kong to Widen Booster Access to All Adults From Jan. 1

    How The Burdens Of Family Elder Care Widen Socioeconomic Inequalities

    Just 7% of white households live with or otherwise financially support a parent or grandparent, compared with 11% of Black families and 18% of Hispanic families.

    Public Safety and Security Market to Reach USD 867.92 Billion by 2028; Elbit Systems Ltd. Engages in Deal with Korea Aerospace Industries Ltd. (KAI) to Widen Business Territories: Fortune Business Insights™

    Companies Profiled in Public Safety and Security Market are Kroll, LLC (New York, U.S.), Cisco System (California, U.S.), Hexagon AB (Stockholm, Sweden), SAAB (Stockholm, Sweden), Alcatel-Lucent Enterprise (Boulogne-Billancourt, France), BAE Systems (Farnborough, U.K.), Elbit Systems (Haifa, Israel)…

    Singapore Adds Thailand, Fiji as Vaccinated Travel Lanes Widen

    Singapore Adds Thailand, Fiji as Vaccinated Travel Lanes Widen

    Grab Losses Widen To Almost $1 Billion As Pandemic Restrictions Drag Ride-Hailing Business

    Grab Holdings said Thursday its net loss widened to $988 million in the third quarter, from $621 million a year ago, due to exceptional charges and a general decline in the ride-hailing sector following a renewed spike in Covid-19 infections across Southeast Asia, particularly in Vietnam.

    China Property Stress Spurs Fed Warning as Bond Losses Widen

    China Property Stress Triggers Fed Warning as Bond Losses Spread
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    Widen Blogs

    Applying the Scientific Method to Marketing Analytics | Widen

    Staring at the analytics section of an application wondering “What do I do with this?” can be anxiety-inducing. Leaders and teammates often want to know “What does the data tell us so we can make informed decisions?” But it’s not always that simple. So let’s take a step back and explore …

    Improve DAM ROI with Desired Customer Outcomes | Widen

    All true digital asset management (DAM) systems have great features and functionality. Capabilities like robust searching, AI-metadata support, version control, digital rights management (DRM), workflow automation, content analytics, and more. More sophisticated DAM solutions meet the co…

    DXP and DAM Improve the Customer Journey | Widen

    People expect a consistent and relevant digital experience from their home office to every place they bring their smartphone. Your customers might encounter you on a website, app, chatbot, social platform, customer portal, in-store kiosk, digital stadium billboard, and wearable all in th…

    How to Craft a Winning Content Mission Statement | Widen

    Between endless marketing channels, new technologies, and responsibility overload, it’s easy for businesses, large and small, to lose sight of the big picture. As a content marketer in this busy world, you need to regularly step back, look up from the weeds, and think about your strategi…

    What is Content Operations? | Widen

    Although all teams that produce brand and marketing content use content operations, not everyone does it strategically. While it can be intimidating to create and implement a content operations workflow, doing so pays dividends. The right workflow can streamline processes, save significa…

    4 Ways DAM Can Inform Your Best-Ever Content Strategy | Widen

    Smart businesses of every kind know that they need a content strategy to create a stellar customer experience and succeed in today’s information-overloaded world. They need a guiding beacon, a North Star that’ll steer the development, delivery, and management of their content. In this s…
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    Widen Frequently Asked Questions

    • When was Widen founded?

      Widen was founded in 1948.

    • Who are Widen key executives?

      Widen's key executives are Deanna Ballew, Jake Athey and Ben Dotte.

    • How many employees does Widen have?

      Widen has 134 employees.

    • Who are Widen competitors?

      Competitors of Widen include Contentserv, Seequent and Heinsohn.

    • Where is Widen headquarters?

      Widen headquarters is located at 6911 Mangrove Ln, Madison.

    • Where are Widen offices?

      Widen has offices in Madison and London.

    • How many offices does Widen have?

      Widen has 2 offices.