WHOOP is the performance optimization system that helps elite athletes and teams win. WHOOP provides athletes, their coaches, and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. The system is being used by professional and collegiate athletes, Olympians, and the United States military. The company is creating a product that makes individuals and teams perform at a higher level through a deeper understanding of their bodies and daily lives. The company's mission is to provide higher performance through accountability and knowledge.