Whisk is a free, smart app that turns recipes into handy shopping lists that you can access anywhere, anytime.
Our “Create a Shopping List” button can be found across the web’s leading recipe sites, allowing you to instantly create shopping lists from any recipe.

With Whisk, you can:

  • Go mobile with our free mobile and tablet apps
  • View lists on the go and tick items off as you shop
  • Search recipes
  • Email list to family members for collaboration
  • Print list to take in store
  • Checkout online (UK only at this time)
Birmingham, GB
Size (employees)
15 (est)+8%
Whisk was founded in 2012 and is headquartered in Birmingham, GB
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Key People/Management at Whisk

Nick Holzherr

Nick Holzherr

Co-Founder and CEO
David Brooks

David Brooks

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Whisk Office Locations

Whisk has an office in Birmingham
Birmingham, GB (HQ)
Cornwall House 31 Lionel St
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Whisk Financials and Metrics

Summary Metrics

Founding Date


Whisk total Funding

$843 k

Whisk latest funding size

$577.67 k

Time since last funding

6 years ago
Whisk's latest funding round in January 2013 was reported to be $577.7 k. In total, Whisk has raised $843 k
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Whisk Revenue

Cash (31-Mar-2017)

22.1 k
GBPFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


195.1 k15.1 k182.3 k27.7 k22.1 k

Accounts Receivable

10.6 k63.9 k73.6 k78.7 k167.4 k

Current Assets

205.7 k79 k255.9 k106.5 k189.5 k


5.1 k3.4 k4 k4.1 k2.8 k
Y, 2017

Financial Leverage

1.1 x
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Whisk Online and Social Media Presence

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Whisk News and Updates

The Balvenie Unveils New 50 Year-Old Scotch Whisky

The Balvenie Fifty: Marriage 0962 scotch whisky will sell for $38,000 a bottle.

Le Coach culinaire de Whisk optimisé par l'IA est Désigné vainqueur de l'Ascensia Diabetes Challenge

BÂLE, Suisse et ORLANDO, Floride, June 22, 2018 /PRNewswire/ -- Aujourd'hui, au cours des 78èmes sessions scientifiques de l'American Diabetes Association à Orlando, en Floride, Ascensia Diabetes Care a annoncé que Whisk, basée au Royaume-Uni, a été choisie en tant que vainqueur de...

El Culinary Coach con inteligencia artificial de Whisk es el ganador del Ascensia Diabetes Challenge

BASILEA, Suiza y ORLANDO, Florida, 22 de junio de 2018 /PRNewswire/ -- Ascensia Diabetes Care reveló hoy, durante la 78a. edición de las Sesiones Científicas de la American Diabetes Association, celebradas en Orlando, Florida, que Whisk, con sede en el Reino Unido, ha sido elegido ganador...

Culinary Coach da Whisk, que usa inteligência artificial, é indicado como vencedor do Ascensia Diabetes Challenge

BASEL, Suíça e ORLANDO, Flórida, 22 de junho de 2018 /PRNewswire/ -- Hoje, na 78a Sessão Científica da American Diabetes Association em Orlando, Flórida, a Ascensia Diabetes Care revelou que a Whisk, com sede no Reino Unido, foi escolhida como vencedora do Ascensia Diabetes Challenge, uma...

Whisk, the smart food platform that makes recipes shoppable, acquires competitor Avocando

Whisk, the U.K. startup that has built a B2B data platform to power various food apps, including making online recipes ‘shoppable’, has acquired Avocando, a competitor based in Germany. The exact financial terms of the deal remain undisclosed, although TechCrunch understands it was all-cash and that…

Mark Hix went fishing and all he caught were these stupid mushrooms

After another unsuccessful Irish fishing trip I nipped into the woods for an hour or so as it looked very mushroomy. Success: a few handfuls of bright yellow chanterelles, which were in the frying pan on the riverbank within the hour. Shame it wasn’t salmon or sea trout in the pan but hey, that’s fi…
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Whisk Company Life and Culture

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