OverviewSuggest Edit

Whisk is a free, smart app that turns recipes into handy shopping lists that you can access anywhere, anytime.
Our “Create a Shopping List” button can be found across the web’s leading recipe sites, allowing you to instantly create shopping lists from any recipe.

With Whisk, you can:

  • Go mobile with our free mobile and tablet apps
  • View lists on the go and tick items off as you shop
  • Search recipes
  • Email list to family members for collaboration
  • Print list to take in store
  • Checkout online (UK only at this time)
HQBirmingham, GB

Latest Updates

Employees (est.) (May 2020)29(+8%)

Key People/Management at Whisk

Nick Holzherr

Nick Holzherr

CEO, Founder
Viktor Taranenko

Viktor Taranenko

David Brooks

David Brooks

Stuart Renshaw

Stuart Renshaw

CCO Brands & Marketing
Larisa Sheckler

Larisa Sheckler

CCO Partnerships & Operations
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Whisk Office Locations

Whisk has an office in Birmingham
Birmingham, GB (HQ)
55 Colmore Row
Birmingham, GB
Cornwall House, 31 Lionel St
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Whisk Financials and Metrics

Summary Metrics

Founding Date


Whisk total Funding

$843 k

Whisk latest funding size

$577.67 k

Time since last funding

7 years ago
Whisk's latest funding round in January 2013 was reported to be $577.7 k. In total, Whisk has raised $843 k
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Whisk Revenue

Cash (31-Mar-2018)

GBPFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018



Accounts Receivable


Current Assets



Y, 2018

Financial Leverage

1.1 x
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Whisk Online and Social Media Presence

Embed Graph

Whisk News and Updates

InventHelp Inventor Develops Improved Cooking Whisk (CNC-316)

PITTSBURGH, Aug. 29, 2018 /PRNewswire/ -- An inventor from Charlotte, N.C., has developed the WHISK-NADO, a specially designed whisk with a thermometer feature. "I make fudge every year during the holidays. The candy thermometer needs to stay in the pot the whole time, and I grew...

The Balvenie Unveils New 50 Year-Old Scotch Whisky

The Balvenie Fifty: Marriage 0962 scotch whisky will sell for $38,000 a bottle.

Le Coach culinaire de Whisk optimisé par l'IA est Désigné vainqueur de l'Ascensia Diabetes Challenge

BÂLE, Suisse et ORLANDO, Floride, June 22, 2018 /PRNewswire/ -- Aujourd'hui, au cours des 78èmes sessions scientifiques de l'American Diabetes Association à Orlando, en Floride, Ascensia Diabetes Care a annoncé que Whisk, basée au Royaume-Uni, a été choisie en tant que vainqueur de...

El Culinary Coach con inteligencia artificial de Whisk es el ganador del Ascensia Diabetes Challenge

BASILEA, Suiza y ORLANDO, Florida, 22 de junio de 2018 /PRNewswire/ -- Ascensia Diabetes Care reveló hoy, durante la 78a. edición de las Sesiones Científicas de la American Diabetes Association, celebradas en Orlando, Florida, que Whisk, con sede en el Reino Unido, ha sido elegido ganador...

Culinary Coach da Whisk, que usa inteligência artificial, é indicado como vencedor do Ascensia Diabetes Challenge

BASEL, Suíça e ORLANDO, Flórida, 22 de junho de 2018 /PRNewswire/ -- Hoje, na 78a Sessão Científica da American Diabetes Association em Orlando, Flórida, a Ascensia Diabetes Care revelou que a Whisk, com sede no Reino Unido, foi escolhida como vencedora do Ascensia Diabetes Challenge, uma...

Whisk, the smart food platform that makes recipes shoppable, acquires competitor Avocando

Whisk, the U.K. startup that has built a B2B data platform to power various food apps, including making online recipes ‘shoppable’, has acquired Avocando, a competitor based in Germany. The exact financial terms of the deal remain undisclosed, although TechCrunch understands it was all-cash and that…
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Whisk Blogs

Recipe Revelations: What Recipe Data Tells Us About Food Culture in 2019

Learn about the recipes Whisk users in the US and UK searched, viewed, and enjoyed in 2019. The post Recipe Revelations: What Recipe Data Tells Us About Food Culture in 2019 appeared first on Whisk.

Findings from Whisk’s Consumer Food Journey Study

We are sharing insights from a survey we recently ran among 1,140 US consumers at every step of the food journey, from planning a meal to plating it. Read on for a deep-dive analysis into the motivations behind cooking and grocery shopping for people across age, gender, and geography. The post Findi…

Recommending Movies vs Recommending Recipes – What’s The Difference?

No two recommendation systems are alike. Recommending recipes is a challenging, highly nuanced task that has a relatively high error cost as it requires further action from the user. The post Recommending Movies vs Recommending Recipes – What’s The Difference? appeared first on Whisk.

New Food AI Looks Inside Your Fridge To Help You Find The Perfect Things To Cook With What You ALREADY Have

Whisk unveils its advanced Food AI developed in a collaboration with nutritionists, food scientists, software engineers and grocery retailers from the US, UK, Korea and Europe to bring AI-driven personalized cooking experiences to Samsung kitchen appliances. The post New Food AI Looks Inside Your Fr…

The Whisk Team’s Most Celebrated Holiday Cookie Recipes

We’re back with another recipe roundup, this time bringing you the sweet treats our team loves to snack on throughout the holiday season. Enjoy these recipes—and our personal anecdotes—and be sure to add them to your Recipe Box to have on hand for easy access! The post The Whisk Team’s Most Celebrat…

15 Best Holiday Party Recipes

Whisk is here to help with the holidays. Our team has gathered 15 of the best show-stopping holiday party recipes below, organized by course. We’re helping you do the planning so you can get to the fun part – socializing with your friends and family. The post 15 Best Holiday Party Recipes appeared f…
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Whisk Frequently Asked Questions

  • When was Whisk founded?

    Whisk was founded in 2012.

  • Who are Whisk key executives?

    Whisk's key executives are Nick Holzherr, Viktor Taranenko and David Brooks.

  • How many employees does Whisk have?

    Whisk has 29 employees.

  • Who are Whisk competitors?

    Competitors of Whisk include Nexus Enterprise Solutions, MAM Software and Upland Software.

  • Where is Whisk headquarters?

    Whisk headquarters is located at 55 Colmore Row, Birmingham.

  • Where are Whisk offices?

    Whisk has an office in Birmingham.

  • How many offices does Whisk have?

    Whisk has 2 offices.