WhatCounts

WhatCounts is a company providing an email marketing and personalization platform. It allows marketers to fold data into marketing campaigns to create personalized customer experiences across channels, such as email, social, SMS, and Google Display Networks. WhatCounts also operates as a full-service digital agency, delivering creative design and copywriting, landing page creation and optimization​, campaign analysis and reporting, creation and deployment of marketing automation programs, and other services. The company was formed as a result of a merger between Windsor Circle and WhatCounts.